Evolution Overcoming Inertia<\/strong><\/h2>\nThe move away from a simplistic, single-solution idea of motion control shouldn\u2019t be a shock. \u201cThe community is taking a large gasp of surprise that Brooks has done this,\u201d says Bartold. \u201cI don\u2019t think we should be surprised; it is a natural progression based on the science of the day, that\u2019s where we\u2019re going.<\/p>\n
White says, \u201cI wouldn\u2019t say there has been a giant revolution in our understanding as much as a steady evolution that has consistently shown that it\u2019s not a simple matter of measuring the motion of the heel to determine if you need some added stability.\u201d<\/p>\n
If anything, the surprise should be that the industry has been so slow to evolve. The knee-jerk reaction of minimalism and its backlash may have slowed progress in the public perception. But mostly, it comes down to inertia. \u201cWe\u2019ve got consumers who have had a positive experience, and any time we\u2019ve had a positive experience, we want to go back to that. It\u2019s a big step for that consumer to say I\u2019m going to derail myself from what I\u2019m used to,\u201d says Tom Garza, Product VP of Global Footwear at 361\u00b0.<\/p>\n
The simple solution has also been easy to sell. \u201cYou put a device in there, the perception is you\u2019re controlling something,\u201d says Garza. \u201cIt\u2019s the first thing the consumer identifies with support\u2014when you walk to the wall and turn that shoe around and see the medial grey matter, the consumer today has been educated enough to know, \u2018That is my support shoe.\u2019 That is the giant hurdle: perception is reality.\u201d<\/p>\n
If nothing else, the gradual elimination of the medial post should help the running industry move away from the view that stability equals reducing pronation. Perpetuating a one-dimensional sort for footwear has done a disservice to the running community.<\/p>\n
Moving away from assessing pronation to talking about forces and levers and load attenuation can be overwhelming. \u201cThe challenge is coming up with a simple way to communicate what is a very complicated set of physics and biology,\u201d says White. That is a challenge we can all embrace as we explore the increasingly complex\u2014and exciting\u2014array of workable options.<\/p>\n","protected":false},"excerpt":{"rendered":"
It\u2019s time we broadened our concept of running shoe stability.<\/p>\n","protected":false},"author":124341,"featured_media":2549577,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"uuid":"1590993fc18dfb29576ebb6cb0f40fde","footnotes":""},"categories":[5180],"tags":[3085],"byline":[1835],"ad_cat":[],"legacy-category":[],"class_list":["post-2549576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-road-shoes","tag-running-shoes","byline-jonathan-beverly"],"acf":[],"parsely":{"version":"1.1.0","meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Moving Beyond Pronation Control in Running Shoes","url":"https:\/\/www.outsideonline.com\/running\/gear\/road-shoes\/moving-beyond-pronation-control-in-running-shoes\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.outsideonline.com\/running\/gear\/road-shoes\/moving-beyond-pronation-control-in-running-shoes\/"},"thumbnailUrl":"https:\/\/cdn.outsideonline.com\/wp-content\/uploads\/2022\/01\/beast20.jpg","image":{"@type":"ImageObject","url":"https:\/\/cdn.outsideonline.com\/wp-content\/uploads\/2022\/01\/beast20.jpg"},"articleSection":"Road Shoes","author":[{"@type":"Person","name":"matt"}],"creator":["matt"],"publisher":{"@type":"Organization","name":"ºÚÁϳԹÏÍø Online","logo":"https:\/\/www.outsideonline.com\/wp-content\/uploads\/2021\/07\/favicon-194x194-1.png"},"keywords":["running shoes"],"dateCreated":"2020-11-05T23:12:45Z","datePublished":"2020-11-05T23:12:45Z","dateModified":"2022-01-19T16:03:58Z"},"rendered":"