For the Love of the Taco: Jesse Griffiths
Jesse Griffiths is a driven expert in everyday adventure who's created a unique and exceptional life. Here's what fuels his outdoor Texas experiences and why he loves the Taco that delivers them
Born and raised in North Texas, Jesse Griffiths loves being outdoors. Whether it’s fishing or hunting, most of Griffiths’ activities are food-motivated. He opened his Austin restaurant, , in 2006 to define the regional cuisine of central Texas with local ingredients. He cares deeply about his ingredients’ sources and their practices. In addition to his restaurant, Griffiths is a father, outdoor educator, and occasional hunting guide. He also authored the James Beard Award–winning The Hog Book and upcoming The Turkey Book. With all of these pursuits, Griffiths’ greatest challenge is finding the time to adventure—and fill up his own freezer. Read all that Griffiths has gained from a life of adventure, plus more on the new Tacoma and everything you need to get ready for adventure.
The delivers trail-dominating power, legendary capability and captivating style. Time to make all your off-roading dreams come true.