Stamping Out Racism

The Outdoor CEO Diversity Pledge catalyzes business leaders to bust up the all-white club

During the summer 2018 Outdoor Retailer show, Teresa Baker roamed the aisles and asked company leaders to sign her just-launched pledge to make outdoor businesses more inclusive of people of color. More than just a statement of intent, the Outdoor CEO Diversity Pledge committed signatories to developing a bona fide action plan.

And Baker is all about action. She was far from the first person to talk about the lack of diversity in the outdoor industry. But her Pledge, and the accountability it creates among leaders, has accelerated change in a powerful way.

Initially, Baker didn’t rouse an avalanche of responses. As founder of the African American National Park Event, she wasn’t a well-known figure within the industry. But she sensed that gear brands represented a powerful way to amplify her DEI efforts beyond the national parks. After all, Baker’s hikes around Big Sur and other spots near her California home convinced her that outdoor enthusiasts already included people of color. “We hike, ski, climb—we do all these things,” said Baker. “But looking at the social media feeds of [gear] brands, you wouldn’t know that.”

So along with Chris Perkins, a Yale University forestry student, Baker developed the Outdoor CEO Diversity Pledge and its supporting program. Marmot’s general manager, Joe Flannery (who has since moved on to Callaway Golf), was among the first to sign in May 2018. A year later, the Pledge had amassed 28 CEOs who promised to craft a specific set of actions for their companies to hire and support a diverse workforce and executive leadership; present representative marketing and advertising in media; engage and support broadly representative ambassador and athlete teams; and share best (and unsuccessful) practices within the industry.

Those focus areas and the consultations with Baker’s team have helped Granite Gear take DEI “to another level,” says Rob Coughlin, general manager, who signed the Pledge in 2018. “Teresa has had such an influence on me and made me look at myself really hard,” Coughlin said. That scrutiny prompted the brand to diversify its team of trash-removing Grounds Keeper hikers, to represent BIPOC and LGBTQ+ issues on its social channels, and to emphasize diversity when hiring. Still, Coughlin knows the work is far from done. When detractors slam the company’s representation of BIPOC and LGBTQ+ hikers in its newsletters and social media feeds, “That just makes us want to do more,” said Coughlin.

Such efforts are snowballing into even greater impact. At press time, more than 220 brands had signed the Pledge and 200 more were in the pipeline. The program’s job board now lets participating organizations target and recruit diverse candidates.

The current climate has awakened Americans’ understanding that opposing racism requires active change rather than passive agreement in the status quo. But the Outdoor CEO Diversity Pledge issued that call to action more than two years ago. Its earliest adopters are showing how a real commitment to this issue can lead to real change. “People are finally understanding that the demographics in this country are shifting into a scenario where people of color are dominant,” said Baker. “We need and we demand a change.”

Green Police

REI Co-op pushes the entire industry toward a more sustainable future

How can the biggest outdoor retailer in the country be a disruptor, you ask? Its size gives it leverage, and it’s using that leverage to change the way the industry makes gear.

In spring 2018, REI unveiled a new set of sustainability standards and told its more than 1,000 vendors that they’d need to comply with everything on that list by fall 2020—or lose the opportunity to sell through REI. The five guidelines (see sidebar, below) direct companies to pursue healthier supply chains, get savvy about harmful chemicals, and incorporate sustainable materials such as organic fibers, humanely sourced down, and Bluesign-certified fabrics into their products.

These might not seem like controversial asks. After all, who would argue against the treating factory workers fairly, or avoiding the use of toxic chemicals? Yet standard manufacturing practices continue to rely on habits that harm people, animals, and the planet—because changing those norms takes tremendous effort and resources. REI has forced the issue, and brands are scrambling to comply.

Of course, not all manufacturers are behind the curve. For some, REI’s requirements merely describe practices that they’ve already put in place. But they’re the exception, not the rule. REI wanted to hasten widespread adoption, so it issued an ultimatum and set out a clear path to reach it. “Our standards are meant to help scale sustainability best practices beyond just these leading brands and to make them more achievable by every brand across our industry,” explained Greg Gausewitz, REI’s product sustainability manager.

Some standards resonate with consumers (those who prefer humanely collected down, for example). Others dictate back-end changes to supply chains, logistics, and sustainability monitoring. The requirement for brands to complete the Higg Index self-assessment tool has proven to be so difficult that REI is revising the timeline for its compliance, to be released sometime in 2020. But the disruptive effect of REI’s product sustainability standards is about more than any one requirement. It’s the sum of the parts, and the fact that brands that aren’t willing to walk the sustainability talk will lose out on the industry’s most sought-after door, potentially devastating their businesses.

The threat shocked a number of brands, says outdoor industry veteran Ammi Borenstein. As principal at Snaplinc Consulting, Borenstein has helped a half dozen brands comply with REI’s standards. “They were asking, ‘How do I get my arms around this?’ Because many of them didn’t have any basic, meaningful sustainability foundation in place,” Borenstein said.

Yet REI’s requirements also set brands on a clear path to best practices, Borenstein said: “If you’re coming from zero, it’s very hard to know what to do first, but the standards provide a starting point and roadmap.”

Even Royal Robbins, which wasn’t starting from zero, received valuable guidance from the Product Sustainability Standards. “There were a lot of things that we were working on, but the guidelines helped to sharpen our focus,” explained Kaytlin Moeller, Royal Robbins’ brand sustainability manager. As a member of the Fenix Outdoor family of brands (which includes Fjällräven and Primus), Royal Robbins had already begun to map its supply chain and had asked its tier one suppliers (which sell directly to Royal Robbins) to sign onto a sustainability code of conduct, but REI’s standards nudged Royal Robbins to extend that code of conduct to tier two suppliers (which sell to tier one).

Now, Royal Robbins is evaluating how to eliminate the practice of wrapping individual products in polybags. “It can’t happen overnight because we need to make sure our logistical system is set up to process that change,” said Moeller. Ditching polybags represents a significant change in any company’s operations, but the hope from REI is that Royal Robbins and other brands will find big strides to be more achievable once the Product Sustainability Standards lay down the stepping stones.

Of course, REI benefits from its vendors’ advances in sustainability. “Third-party brands account for the majority of REI’s product sales,” said Gausewitz. “These products also account for the most significant component of REI’s environmental footprint. So if we want to bring a more sustainable offering to our customers and continuously reduce our footprint, it’s critical that we partner with the brands we work with.” REI has dropped brands that do not align with its standards, he adds.

A crib sheet on REI’s product sustainability standards

1. Create fair and safe supply chains, using a manufacturing code of conduct that outlines social and environmental standards and pursuing Fair Trade certification wherever possible.

2. Manage chemical use to avoid toxic substances, such as oxybenzone (in sunscreens) and long-chain PFAS.

3. Source materials that comply with guidelines for responsible land stewardship, such as organic crops and wood certified by the Forest Stewardship Council.

4. Ensure that animal-derived materials (such as down, wool, and leather) come from animals that received humane treatment.

5. Address products’ environmental impacts across their entire life cycle—including disposal—by completing the Higg Index Brand & Retail Module.

However, says Borenstein, some of the most exciting and far-ranging impacts of the REI guidelines have been the ways that brands are now exploring sustainability beyond those basic requirements. Fulfilling REI’s sustainability expectations has prompted a groundswell of excitement within companies that’s buoying them to greater things. “People want to do the right thing, and they want to work for a company where they know they do the right thing, so we’ve seen [REI’s guidelines] activating employee excitement,” he said. “When it becomes meaningful to brands’ customers, employees, and leadership, companies start dedicating money and time to it. That’s when sustainability takes on a life of its own.”

As with any change to the status quo, results can be somewhat hard to track, but REI remains optimistic that its efforts will address the biggest problem of our time: climate change. “We do not yet have data to show the carbon benefits of our standards,” Gausewitz said. “Addressing climate change is at the heart of our mission to fight for life outdoors, and our Product Sustainability Standards are an important tool in that fight. We continue to work to get better data so we can fine-tune our efforts and better understand our impact.”

No Strings Attached

Stio provides retailers with new gear on consignment terms

It’s one of retail’s most fundamental tenets: Shops buy goods at wholesale, sell them to consumers, then figure out what to do with the inventory that doesn’t sell. But, in 2016, Stio hatched a novel kind of consignment deal that placed new apparel “on wheels” in select brick-and-mortar outdoor retailers. If items don’t sell there, Stio takes them back and doesn’t charge the shop. The program, called Outpost, lets Stio sell product in retail shops while retaining the direct-to-customer model at the core of its business. But it also opened retailers’ eyes to a new realm of possibility for their partnerships with manufacturers and the idea is catching on.

“It gives specialty retail some bargaining leverage,” said Brendan Madigan, owner of Alpenglow Sports in Tahoe City, California. He says that his participation in Stio’s Outpost program has made him reevaluate his existing relationships. “I can say hey, here’s a company that’s giving me the same terms you do, but with zero inventory risk,” said Madigan. And Outpost addresses one of Madigan’s biggest, most persistent problems: cash flow.

With Outpost, Stio provides retailers with product, delivered about eight times per year (compared to the two deliveries in spring and fall that are the norm for the broader apparel industry). Those retailers are not permitted to market Stio pieces using any kind of national reach, so Stio retains control of its brand identity. But retailers are expected to honor flash sales and seasonal clearances that Stio occasionally offers through its DTC channel. Retailers collect the typical, keystone wholesale margin. And they return unsold items to Stio, which developed the program because retailers kept asking for a way to carry Stio apparel in their stores. According to Stio, only a very small percentage of product has been returned, which Stio combines with its other inventory for sale online.

“It started at the insistence of a bunch of old retail friends of mine,” explained Stio founder Stephen Sullivan, who had developed extensive retailer relationships during his days at Cloudveil (another Jackson-based apparel brand that Sullivan helmed until 2010). Jans in Park City, Utah, and Sturtevants in Ketchum, Idaho, were among the first retailers to become Stio Outposts. “We seek out high-quality shops that really focus on customer engagement, have high-quality staff, and invest in a lot of staff training,” Sullivan said.

Madigan likes that such terms let him be more financially fluid. But he also thinks they separate the wheat from the chaff. “There are a lot of average brands in a saturated, competitive market,” he said. Offering retailers product on wheels strengthens retailers’ negotiating position and puts pressure on manufacturing brands to earn their spot in brick-and-mortar showcases.

Currently, the Outpost program includes about 40 stores, and Sullivan expects that number to grow—albeit slowly. “I think a lot of the other brands are probably pissed off at me for having stuff on wheels, so we won’t expand it too aggressively,” Sullivan joked. Besides, Outpost is most valuable as a piece of Stio’s broader puzzle of markets; leaning too hard on it for sales incurs too much inventory risk. But from a branding and marketing standpoint, said Sullivan, it’s been very successful. “It’s hard to quantify what it’s done,” he admitted. “For us, it’s been a way to build consumer awareness, especially in major metro areas away from our core markets in the mountains.”

Not every apparel brand is likely to be able to offer product on wheels, Sullivan says, because most are dedicated to traditional wholesale models. Nevertheless, at least one major brand—The North Face—is dabbling with buy-backs. When contacted, the company declined to elaborate on its policies. “While we don’t disclose our specific sales programs, we do support our retail partners in a number of ways to ensure our relationship is positive for them,” said The North Face spokesperson Kali Platt. But multiple retailers have confirmed that they’ve accepted “on wheels” deliveries of The North Face product, such as the high-dollar Summit Series line of alpine apparel.

If so-called pinnacle products are shipping to stores on wheels, that could be enough to tip the entire brick-and-mortar retail model.

The Breakaway

The Big Gear Show goes its own way

The Outdoor Retailer trade show has been the industry’s reigning conference since 1982, when 93 exhibitors gathered in Las Vegas. But The Big Gear Show has designs on OR’s dominance: This upstart is planning a new trade show, to stage just weeks after Outdoor Retailer’s typical Summer Market (and in the very city that OR abandoned, Salt Lake), with exhibitor rates that radically undercut OR. Of course, there’s no telling yet if anyone will win this showdown or if the industry has an appetite for two shows. Both were canceled this summer because of COVID-19—but The Big Gear Show has clearly fired a shot across Outdoor Retailer’s bow.

The Big Gear Show’s founders, Darren Bush and Sutton Bacon, both hail from retail—specifically the paddling realm (Bush currently owns Rutabaga Paddlesports in Madison, Wisconsin, and Bacon was CEO of the Nantahala Outdoor Center from 2007 to 2018). Convinced that OR had become too expensive and too focused on apparel, they launched the Paddlesports Retailer show in 2017. Buyers liked that the show took place in late summer (rather than in June, which is the busiest month for paddling shops) but they preferred the diversity of brands and traffic that comes with a multisport exhibition like OR. So Bush and Bacon revised Paddlesports Retailer into The Big Gear Show, which includes paddling, cycling, camping, and climbing brands—but is limited to hardgoods only.

“So much of the [outdoor] industry is based around apparel, but that timing doesn’t work for all aspects of the outdoor industry,” said Kenji Haroutunian, who directed the Outdoor Retailer and Fly Fishing Retailer shows before Bush and Bacon tapped him to direct The Big Gear Show. Tents and kayaks, for example, aren’t always updated every year (as apparel generally is) and such hardgoods aren’t always made in Asia, where most apparel gets sewn, which makes lead times shorter. Plus, Haroutunian adds, the buying practices for apparel and hardgoods differ, so most retailers dedicate separate buyers for each category. “Hardgoods buyers from retail stores can order just a few tents to test how they sell; they don’t have to buy a whole season’s worth of jeans and button-down flannels as they would for apparel,” he explained.

By calling out jeans and flannels, Haroutunian hints at the increasingly mainstream character of OR. As that trade show welcomes more streetwear, home furnishings, fashion footwear, and other goods that don’t qualify as “gear,” it has ballooned into a much bigger, more generalized production that can seem less relevant to core outdoor brands.

Beyond hardgoods, there are other ways that The Big Gear Show offers a narrower focus than OR. Its target is specialty retail, “not so much the big-box stores or even REI,” said Haroutunian. Nor is The Big Gear Show chasing the biggest manufacturers, he adds. Instead of exhibiting Patagonia and The North Face, says Haroutunian, the show will highlight 50 to 100 smaller brands such as Inno, which makes roof rack systems, and Liberty, a purveyor of water bottles. And those brands will benefit from exposure to consumers, since The Big Gear Show is expected to be partially open to the public, as OR was in its earlier days.

Adaptations to COVID-19 forced The Big Gear Show to reschedule its debut for August 3-5, 2021. In the interim, smaller brands and retailers will have an even greater need to compare ideas for how to survive and overcome this common challenge. Thus COVID-19 is likely to make The Big Gear Show even more relevant.

Retailers are ready for a trade show shakeup. As Wes Allen, owner of Sunlight Sports in Cody, Wyoming, said, “The advent of the Big Gear Show will disrupt the outdoor trade show landscape, giving retailers and brands a large-format show experience for discovery, without the large price tag.”

This story originally ran in the Summer 2020 issue of The Voice.

The post Disrupting the Industry’s Status Quo appeared first on șÚÁÏłÔčÏÍű Online.

After all but losing spring 2020 to the pandemic, retailers and consumers alike are looking for gear to get excited about in 2021. So excited, in fact, that we decided to add their votes to our ranking of next season’s top products. Together, we’ve pored over, narrowed down, and rated this year’s submissions to bring you the 50 most coveted products, ranked.

With all the supply chain disruptions and bleak sales during the pandemic, many brands and retailers are focused on selling through what’s currently in stock. So we opened up our TV50 nominations to select in-line products as well. They are indicated below with the label “Available Now.”

Breaking Down the Votes

How did we come up with this list? We received 359 submissions from 159 brands. Prices ranged from $2 (for a packet of energy gel) to $4,799 (for a kayak). We culled the list to the most interesting 65 products, then put these finalists out for a vote among three different user groups: our internal editorial team, a panel of retail shop owners, and consumers drawn from a group of superfans of BACKPACKER, our sister publication. Everyone voted on each product, assigning a rating from one (not interested) to ten (very interested).

Here are the top picks of each voter group.

TOP PICKS FOR RETAILERS: Big Agnes TwisterCane Pad; Nemo Roamer Double Sleeping Pad

TOP PICKS FOR CONSUMERS: PrimaLoft Gold with P.U.R.E. tech; Big Agnes TwisterCane Pad and Leatherman Free T4 (tie)

TOP PICKS FOR OUR EDITORIAL TEAM: PrimaLoft Gold with P.U.R.E. tech; Big Agnes Sidewinder bag

1. PrimaLoft Gold with P.U.R.E. Tech

$199 (for Patagonia Nano Puff Jacket, insulation pictured above)

THE PROMISE: This new synthetic insulation makes
a massive dent in carbon emissions.

THE DEETS: Patagonia’s Nano Puff will be the first jacket to feature the lightweight and highly compressible PrimaLoft Gold P.U.R.E. (Produced Using Reduced Emissions), a 100 percent recycled synthetic microfiber material. The production process saves roughly half the carbon emissions by binding the synthetic fill without heat, instead using an eco-friendly treatment to cure it with air.

2. Big Agnes Twister-Cane Bio Foam Pad

$50

THE PROMISE: This superlight pad (8 ounces) is made from sugarcane, not petroleum.

THE DEETS: For the first time, a closed-cell foam mat is made from renewable material grown with rainwater, reducing the industry’s dependence on EVA foam.

3. MSR Guardian Gravity Purifier

$250

THE PROMISE: Get pure water in minutes without breaking a sweat.

THE DEETS: The MSR Guardian Gravity Purifier uses two stages for purification. The hollow fiber technology removes viruses, bacteria, and protozoa, while the activated carbon reduces chemicals, tastes, and odors. The result: one liter of clean water in two minutes without any pumping. Bonus: no backflushing necessary, as the integrated purge valve does the work.

4. Leatherman FreeT4

$65; Available Now

THE PROMISE: Get a multitool with true one-handed operation.

THE DEETS: Twelve tools are accessible from the outside with simple magnetic closures, an architecture that eliminates fingernail use to deploy. Everything—from the four screwdrivers to the bottle opener—fit in this compact (3.6-inch) and light (4.3-ounce) package.

5. Osprey Aether/Aerial Plus 60L Packs

THE PROMISE: This updated version of a proven winner supports even heavier loads.

THE DEETS: The Plus version of the Aether (men’s) and Ariel (women’s) features a lighter frame that carries closer to the body to better stabilize heavy loads, yet remains breathable and comfortable. The lid detaches to convert into a daypack, or just to slim down the pack for shorter trips.

6. Primus Lite+

$115

THE PROMISE: Get a back- country stove for every kind of chef and every kind of meal.

THE DEETS: Versatility is the name of the game for the 16-ounce Lite+. It’s equally adept at quick-boiling (2:45 per half liter) and gentle simmering, plus it has a low center of gravity and even flame distribution. Bonus: includes a hanging kit.

7. Honey Stinger Protein Waffles

$27 (12 pack); Available Now

THE PROMISE: These snack waffles pack a protein punch.

THE DEETS: Now with ten grams of protein per pack, these anytime snacks aid muscle recovery and taste like a treat. Wild Berry or Apple Cinnamon filling is sandwiched between two thin, crisp waffles. Our taste testers keep asking for more.

8. BioLite HeadLamp 750

$100

THE PROMISE: It’s almost as bright as your car’s headlights yet weighs only five ounces.

THE DEETS: With six light modes, a burst option to briefly produce 750 lumens, and a 400-foot beam on max, this headlight screams safety and versatility. The battery lasts five hours using 500 lumens, but a full 100 hours on low, with an eight-hour reserve power mode and powerbank. Trail runners and mountaineers alike will love the constant brightness mode. Most lights using alkaline batteries dim, but the use of lithium batteries pre- vents the typical discharge curve and keeps the lumens in a steady state.

9. NEMO Roamer Double Sleeping Pad

$400

THE PROMISE: This plush pad for two is so comfy you just might forget that you’re camping.

THE DEETS: With four inches of open-cell foam and an R-value of six, this double-wide, self-inflating pad provides a deluxe mattress covered in soft, recycled polyester fabric. The included pump means speedy inflation.

10. Big Agnes Sidewinder SL

$280

THE PROMISE: It’s the ultimate sleeping bag for side sleepers.

THE DEETS: 70 percent of us sleep on our sides and now there’s a bag built
just for us. The Sidewinder contours to a side sleeper’s position while also allowing freedom of movement for rolling over. Even the foot box is contoured to the angle of the side sleeper’s feet. Body-mapped fill (650-fill DownTek with synthetic overlays near the hips and feet) optimizes warmth.

11. Klean Kanteen Food Boxes

$15-$60

THE PROMISE: These reusable, super-tough containers are ideal for storing snacks.

THE DEETS: Sold as a set or in three different sizes, these dishwasher-safe, stainless-steel storage containers don’t rust, shatter, or retain flavors (like plastic containers often do). The silicone lids are leak-proof and BPA-free, and the containers are sized for trail mix, sandwiches, or a whole picnic lunch.

12. PHOOZY Apollo II

$35; Available Now

THE PROMISE: Protect your phone in the wildest environments.

THE DEETS: If anything can protect your phone from the elements, it’s NASA space suit technology. The Phoozy combines a thick EVA foam with a patent-pending chromium thermal layer and UV coating that protects the battery from dying in the cold and overheating in the sun. The case is water-resistant and protects against drops up to eight feet.

13. POC Sports Tectal Race NFC SPIN Helmet

$250; Available Now

THE PROMISE: This helmet protects you during and after a biking accident.

THE DEETS: Thanks to a near-field communication (NFC) medical ID tag in the helmet, first responders can instantly read your medical profile via any NFC-enabled smartphone and use it to inform medical decisions when you’re unable to speak. The fully wrapped construction, combined with POC’s patent-pending SPIN (Shearing Pads Inside), silicone-injected pads, and precision straps, improves rotational impact and structural integrity, but the helmet still weighs less than 14 ounces.

14. Gregory Katmai/Kalmia 50-65L

$260 (55L)

THE PROMISE: This pack moves with your body to provide ultimate comfort.

THE DEETS: The Katmai (men’s) and Kalmia (women’s) packs feature a ventilated, suspended mesh backpanel that cradles your lower back for fit and comfort. The customizable 3D hipbelt hugs the body and decreases rubbing and hotspots.

15. Six Moon Designs Wild Owyhee 2P Tent

$600; Available Now

THE PROMISE: Even the tallest campers can sit up straight under this tarp tent.

THE DEETS: The dual-pole design affords 48 inches of headroom, and not just at the center point. Two doors and vestibules offer convenience, storage, and access. The No-See-Um mesh skirt perimeter provides full ventilation and bug protection, and of course you get complete rain protection, all for just one pound.

16. Patagonia Provisions Cacao + Mango Bar

$27 (12 pack); Available Now

THE PROMISE: This natural fruit bar breaks the granola bar mold.

THE DEETS: Our testers say these bars make you feel like you’re on a tropical island, thanks to the organic blend of sun-dried mangoes, cacao nibs, bananas, and almonds. The pocket-size bar delivers 140 calories.

17. Black Diamond Capitan MIPS Helmet $100

THE PROMISE: Maximum head protection doesn’t need to be hot, heavy, or uncomfortable.

THE DEETS: With a sleek, cradled fit and plentiful brain coverage, the Capitan is cool and comfortable without compromising noggin protection. The MIPS technology absorbs and redirects oblique impacts to the helmet.

18. SPOT Gen4 Satellite Messenger

$150

THE PROMISE: This one-way communication device stands up to the roughest elements.

THE DEETS: The newest SPOT Gen4 messenger has an upgraded outer casing and water-resistant rating (IP68), plus prolonged battery performance, all for less than four ounces. The new mapping option stores more than 50 waypoints for tracking.

19. Cusa Coffee

$6 (seven pack); Available Now

THE PROMISE: Get gourmet coffee on the go.

THE DEETS: Cusa took the instant tea world by storm a few years ago, and now it’s jumping into the instant coffee game. For cold or hot brew, just shake or stir with water for ten seconds to dissolve the blend. We got a sneak taste test and the verdict is thumbs up! Available in a variety of roasts and flavors.

20. Voormi Diversion Hoodie

$249; Available Now

THE PROMISE: It’s the cozy, stink-resistant hoodie you’ll reach for over all the others.

THE DEETS: This 21.5-micron merino wool jacket is reinforced with nylon fibers and finished with a DWR coating to deliver protection against the elements. Features include integrated thumbholes, a chest pocket with a headphone port, and a relaxed fit.

21. LEKI Cross Trail 3A

$150

THE PROMISE: These poles are purpose-built for both trail running and backpacking.

THE DEETS: At just over a pound per pair, the three-section Cross Trail 3A is a light and strong aluminum-shafted pole with a glove-like grip/strap system to help runners sail down the trail or trekkers power up big climbs, all while keeping a relaxed hand.

22. HOKA One One Clifton Edge

$160

THE PROMISE: The unique heel geometry creates a smooth impact and an un- matched gliding sensation.

THE DEETS: The newest Hoka debuts a lighter top layer of midsole foam paired with a radically extended heel section to absorb heel strike forces. The weight is just 7.2 ounces per shoe with 26mm of cushion in the heel and 21mm in the forefoot.

23. Big Agnes Goosenest Inflatable Cot

$150

THE PROMISE: This inflatable camp cot (pictured upside down to show the structural design) gets you off the ground for comfortable snoozing and packs down small for easy transport.

THE DEETS: The perimeter tubes elevate it 8 inches off the ground and stabilize the sleeper in the middle of the cot, even on uneven ground. The antimicrobial treatments inside the chambers prevent mildew, odors, discoloration, and degradation. At less than three pounds, it transports easily.

24. Superfeet Trailblazer Comfort Insoles

$50; Available Now

THE PROMISE: Give your feet extra protection and comfort on the trail.

THE DEETS: This insole enhances the stability and comfort of any trail runner or boot and offers retailers a great upselling opportunity. Built with heel impact technology, shock-absorbing, dual-comfort foam, and a carbon-fiber stabilizer cap, these will turn the miles into smiles.

25. Therm-a-Rest Air Head Pillow

$43 – $48; Available Now

THE PROMISE: Get a better night’s sleep with this lofty but light synthetic pillow.

THE DEETS: Backpackers will hardly notice the extra 5.6 ounces, but they’ll appreciate the comfort of this four-inch-thick baffled inflatable pillow after a long day. It comes in two sizes and is shaped to fit into the hood of a sleeping bag. The brushed polyester outer is machine washable.

26. Vasque Footwear Satoru Trail LT

$150

THE PROMISE: This minimalist shoe protects and supports like a midweight hiker.

THE DEETS: The Satoru Trail LT strips away everything but comfort and versatility. With zero drop for a natural stride and a one-piece molded mesh upper (no overlays, stitching, or glue), it’s lightweight but protective.

27. Cotopaxi Teca Calido Hooded Jacket

$150

THE PROMISE: A little bit casual, a little bit technical, this colorful jacket diverts scrap textile from the landfill.

THE DEETS: Made from a combination of repurposed and recycled materials, this two-ounce insulated wind- breaker is sure to pop off the rack. It’s also reversible. One side features Cotopaxi’s signature color-blocking; the other a more subdued solid hue.

28. Matador SEG42

$190; Available Now

THE PROMISE: This load hauler combines the best features of a backpack, duffle bag, and packing cubes into one.

THE DEETS: With five zippered compartments, this 42-liter travel bag keeps you organized. Carry it like a pack or stow away the shoulder straps and use the top or side straps for duffel duty. It’s carry-on compliant and the nylon shell is durable and water resistant.

29. GSI Outdoors Lite Cast Frypan

$29

THE PROMISE: Get cast-iron performance without the weight.

THE DEETS: Traditional cast iron fry pans are heavy, but, at three pounds, this thinner, ten-inch skillet is 30 percent lighter than most. The polished cooking surface prevents sticking and eases cleanup.

30. Smith Lowdown 2 CORE

$129; Available Now

THE PROMISE: Eco-conscious adventurers will wear these shades with pride.

THE DEETS: Created from recycled plastic bottles and castor oil plants, these are glasses you can feel good about. Even the microfiber bag comes from recycled single-use plastics. The polarized lenses reduce glare from sun and snow.

31. Kelty Grand Mesa

$130 (2P) / $190 (4P); Available Now

THE PROMISE: This spacious shelter won’t break your budget.

THE DEETS: Available in a two- or four-person version, this is an ideal three-season tent for entry-level backpackers. The color-coded corner pockets make setup a snap, and the large D-shaped single door and vestibule are roomy for easy entry/exit and gear storage.

32. Black Diamond Tag LT Shoe

$135

THE PROMISE: These approach shoes are so light and packable, they can send the route with you.

THE DEETS: The Tag LTs collapse readily into a flat package no bigger than their midsole, thanks to the two-way stretch polyester upper. A carry strap binds them together and the heel loop makes them a cinch to clip to your pack or harness once you reach the crag. They weigh 15 ounces per pair.

33. Danner Trail 2650 Campo

$140

THE PROMISE: This lightweight, breathable, and grippy low-cut hiker is built for hot, dry, and rocky terrain.

THE DEETS: The Campo’s EVA midsole provides welcome cushioning and drainage ports, while the Vibram outsole easily tackles the desert’s sandy and uneven surfaces. The mesh upper and multiple drainage ports in the toebox and heel provide airflow and breathability to beat the heat.

34. LifeStraw Go 1L

$45

THE PROMISE: Fill, filter, and drink with this affordable, all-in-one device.

THE DEETS: The lightweight, reusable LifeStraw Go 1L bottle has an internal membrane microfilter along with a carbon filter, which combine to remove bacteria, parasites, and harmful chemicals from up to 1,000 gallons of water.

35. Kurgo Tru-Fit Enhanced Strength Harness

$45; Available Now

THE PROMISE: Keep your best friend safe, both in the car and on the trail.

THE DEETS: This multitasking harness works for standard walking as well as for clipping your dog into your car’s seatbelt system for safe road tripping. With steel hardware and five points of adjustment, the harness passes crash tests designed for child restraints.

36. Helinox Incline Festival Chair

$120

THE PROMISE: It’s the ultimate festival chair.

THE DEETS: The DAC alloy frame offers stability and support, and the sliding front feet adjust the seat angle for optimal comfort and positioning. The broad, flat contact points minimize impact on festival grounds and without legs, the three-pound chair keeps a low profile, so you won’t block the action for people sitting behind you.

37. Merrell Moab Speed

$120

THE PROMISE: Merrell’s best-selling shoe just lost some weight.

THE DEETS: The trail running version of this popular shoe keeps a low profile and weighs just over a pound per pair. The hybrid design tackles varied terrain with a Vibram outsole, ten millimeter drop, layered mesh upper, and padded collar.

38. Hydro Flask Outdoor Kitchen Collection

$20 – $75

THE PROMISE: Kitchenware that’s ready to rough it, but sleek enough for fancy backyard cookouts.

THE DEETS: Eight pieces, including utensils, bowls, and lids, nest into a tote for easy portability. The stainless-steel construction is easy to clean and the double-wall vacuum insulation keeps foods hot or cold during travel.

39. Granite Gear Dagger 22L Pack

$100; Available Now

THE PROMISE: It’s the ideal pack for ambitious dayhikers.

THE DEETS: The Dagger utilizes Granite Gear’s arch system to anchor the frame
to the hipbelt and distribute the load evenly. The 22-liter nylon packbag fits day trip essentials inside, but the stretch side and front pockets give it a little extra capacity.

40. Deuter Future Air Trek 50 + 10L

$250

THE PROMISE: This pack’s calling card is versatility.

THE DEETS: One pack for all: The ventilated mesh back and fit system adjusts to any body shape or size, while the detachable toplid lets you add or subtract volume. A U-shaped front zipper means you can get to any part of the pack quickly and easily. And a roomy side pocket is big enough for a hydration bladder.

41. Sierra Designs Nightcap

35°F $150 / 20°F $170

THE PROMISE: This zipperless bag is built with salvaged materials.

THE DEETS: Recycled, post-industrial fabrics that would otherwise go to waste form the 20-denier ripstop nylon shell, while the synthetic insulation is sourced from recycled water bottles. The bag has a self-sealing foot vent and an integrated pad sleeve.

42. Karukinka Tase

$329; Available Now

THE PROMISE: This will be the midlayer you reach for time and again.

THE DEETS: Combining three types of wool—alpaca, llama, and merino—into a single fabric is exciting, but comes at a high price point. All these cold-weather fibers have the overlapping benefits of wicking moisture and staying warm when wet, but the longer fibers of merino increase durability. Alpaca and llama fibers are hollow, contributing to the fast-drying and moisture-wicking performance.

43. șÚÁÏłÔčÏÍű Inside Explorer Essential Kit

$50

THE PROMISE: This kit is perfect for any kid who dreams of adventuring.

THE DEETS: Get your kids started early and safely with these essentials for exploring the great outdoors, whether it’s the backyard or the backcountry. The set includes a pair of binoculars, a legit orienteering compass, LED flashlight, a four-in-one whistle/thermometer, instructions, and a protective carrying pouch.

44. Bogs Footwear Kicker

$45

THE PROMISE: Life hack for parents: These eco-friendly, closed-toed kids’ shoes are easy on, easy off, and machine washable.

THE DEETS: Kids can use and abuse these shoes, all while keeping their feet dry, sweat-free, and less stinky. The new Bloom insoles come from algae blooms, which are dried into flakes and mixed with EVA to create a comfortable footbed, while also cleaning up water habitats.

45. Moon Fab Moon Shade

$350; Available Now

THE PROMISE: Versatile attachment hardware makes it easy to create ample shade whenever and wherever you need it.

THE DEETS: This portable, 420-denier polyester awning can attach to any vehicle or door frame (with heavy-duty suction cups) or even mount to trees, fences, and railings. When deployed, there’s nine by seven feet of coverage with UV protection and reflective coating. At eight pounds (including its own carrying case), it can easily go from ball games to campgrounds.

46. Odlo Active F-DRY Light Eco Sports Baselayer

$45

THE PROMISE: This fast-dry- ing tee is ideal for serious aerobic activity.

THE DEETS: Combining polypropylene with recycled polyester, this short-sleeved baselayer has a push-pull effect to regulate body temperature and keeps you smelling like a rose. And it’s ultralight at less than half an ounce.

47. EDELRID Tommy Caldwell Eco Dry CT 9.3 Rope

$300-$380

THE PROMISE: It’s a rope as eco-conscious as Tommy Caldwell himself, with the first and only dry treatment that’s safer for the environment.

THE DEETS: Available in three lengths with a 9.3-mm diameter, the rope coils without tangles and has extreme abrasion resistance. The bi-color sheath makes finding the middle a cinch. And the Eco Dry 100 percent PFC core and sheath dry treatment are free of the fluorochemicals commonly used to provide water- and stain-resistance to climbing ropes.

48. Level Six Freya Drysuit

$900

THE PROMISE: This women’s drysuit has a unique rear access so she can answer nature’s calls, quickly.

THE DEETS: The zipper for the rear relief area is designed to be non-irritating when paddling in a kayak, sitting on a raft, or standing up on a paddleboard—so basically comfortable all the time. The waterproof/breathable fabric is articulated for unrestricted movement, with reinforced knees and elbows for durability. The adjustable waistband system provides a precise fit.

49. MTHD Traverse Trail Run Short

$95

THE PROMISE: These men’s shorts are built to beat friction and irritation.

THE DEETS: A stretchy, 20-denier nylon paired with an underlying Polartec Power Dry polyester built-in boxer brief grants the flexibility and breathability runners need. A Polartec NeoShell pocket keeps your phone protected from sweat even while you’re Strava-ing a full day.

KEEN Ridge Flex Mid*

$170

THE PROMISE: These boots actually make hiking easier.

THE DEETS: KEEN says that the pliable TPU inserts at key flex points (across the forefoot and at the Achilles heel) in this midweight hiker require 60 percent less energy to bend. That saves energy and combats foot fatigue, but it also nixes break-in times and improves durability, as leather tends to break down earlier at flex points.

*This last-minute entry missed our deadline for voting but we love the innovation and suspect it would have scored well, so we’re including it here without a ranking. 

The post The Voice 50: The Hottest Gear of Next Season appeared first on șÚÁÏłÔčÏÍű Online.

There are lots of way to make an impact on the world’s raging plastic problem. Every little step away from single-use plastic and towards a circular and petroleum-free world is worth celebrating.

Here are a few things we’re stoked about from just a few of our 336 (and counting) Plastic Impact Alliance members.

A Better Zipper

YKK has taken ocean plastic they collected from the coast of Sri Lanka and turned it into Natulon Ocean Sourced zippers that perform and last exactly the same as zippers made from virgin polyester (aka plastic). Check them out at booth #56020-UL at Outdoor Retailer Snow Show.

Killer Teamwork

At Outdoor Retailer next week, Stanley, Osprey, and Nikwax are teaming up with Sunday Afternoons, Deschutes Breweries, and Hood River Distilleries to host a “block party” on Day 2 / January 30 at 4:30 P.M. to benefit Protect Our Winters. “All of the drinkware is plastic-free. You can either pick up a sili-pint at the Osprey booth (#39081-UL) or a Stanley pint (#42096-UL) and that gets you unlimited cocktail or beer and the refills,” said Michelle Fleming of Stanley. “No plastic cups of any kind. We’ve also moved to getting food from the bulk food bins at a local grocery store and filling up our Stanley food storage containers with snacks instead of buying a bunch of prepackaged snacks.”

A Step up in Packaging

Nikwax commits to 100 percent recycled (and recyclable) bottles for all its products. “We are all horrified by the images that we see on our news feeds of plastic pollution,” said Nick Brown, founder of Nikwax. “It is abhorrent to visit a wild space and find it polluted with unnatural waste. Plastic pollution is one of the problems we CAN solve through raising awareness, recycling, using new technology, and improving regulation. We hope to contribute to ultimately eliminating the problem without contributing further to climate change.”

Upcycling Old Cups for Happy Hours

Mountain Hardwear understands that we all have plenty of reusable cups already, so for their events at Outdoor Retailer, they upcycle meticulously clean, slightly-used vessels, a brilliant solution. “One thing we’ve heard over and over again is that attendees don’t need any another camp cup, so we’ve gone the reuse route,” said Jeff Brandon of Mountain Hardwear. “If happy hour guests don’t have a cup we furnish them with one of our countless, slightly used, and very clean, reusable cups. It’s been extremely popular as folks love getting cups from old climbing events, trade show, etc.” Bravo!

Moving Away from Petro-Based Fabrics

Picture Organic Clothing launches a “biosourced polyester” jacket, the Demain, made from sugarcane waste, which advances the eco-focused brand’s quest to wipe out fossil fuels, while keeping mountain shredders protected from nasty weather. Check it out at booth #39143-UL at Outdoor Retailer Snow Show.

Bottomless Coffee

Primus, the American Alpine Club, and Bivouac Coffee are teaming up to offer bottomless coffee mugs at Outdoor Retailer next week. Purchase a Primus vacuum mug at the AAC booth (#43093-UL, all proceeds benefit the AAC) and get free tasty Bivouac Coffee refills for the remainder of the show.

Greening Races

Nuun also just announced a partnership with HydraPak + Mascot Sports/Oakland Run Co. to create the first ever cupless race series. This will eliminate 100,000 single-use cups across all Oakland Run Co. events in 2020. During OR, Nuun is partnering once again with Vessel to provide reusable stainless steel sample cups at its booth. *We hope to see wider adoption of Vessel’s programming in future shows.

Costa Tackles Lenses

In 2019, Costa launched a recycling program for Eye Care Professionals (ECPs) in partnership with Piedmont Plastics. More than 700 ECPs have joined the program, repurposing 4,700 pounds of petrochemical based lenses into other plastic products such as safety glasses, motorcycle helmet shields, and police shields.

Tree Huggers

Brand new PIA member Tentree is planting 300 trees to offset their staff’s travel to and from Outdoor Retailer next week. They’ll also be giving out little Blue Spruce saplings at the show, so be sure to stop by and grab one (#VO 201-SL).

The post Plastic Impact Alliance Member Spotlight appeared first on șÚÁÏłÔčÏÍű Online.