Gregory Mountain Products will debut a new line of plus-size packs in May, but the launch isn’t a one-off collection that company leaders hope will tap into some inclusivity fad and yield a temporary top-line boost. Instead, says the brand, this is a long-term play.

Gregory has fully embraced its role as the first pack maker to target hikers of diverse body sizes and shapes because the move makes business sense—and because it’s the right thing to do.

“Gregory has made a substantial investment to pioneer this category of products in a comprehensive way out of the gate,” John Sears, Gregory vice president, told șÚÁÏłÔčÏÍű Business Journal. “To make good on our commitment to an entirely new category of packs, we felt obligated to make a substantial inventory commitment as well. We know it will take some time to get the word out, so regardless of whether or not we sell out this summer, I can tell you this is not a short-term commitment from Gregory.”

Salt Lake City, Utah-based Gregory, a subsidiary of publicly traded Samsonite International SA since 2014, has been working on this project for years and announced the line last summer.

The brand partnered with Jenny Bruso and her advocacy group Unlikely Hikers—a community “featuring the underrepresented outdoorsperson”—to offer packs to those who have often felt excluded from hiking and backpacking.

Bruso said the new collection means plus-size hikers will no longer have to settle for gear that doesn’t fit. Moreover, she said, those consumers can now feel more comfortable in outdoor shops and on hiking trails that haven’t always been entirely welcoming.

“For years, I just had to make it work with gear that was uncomfortable, didn’t fit, and wasn’t safe,” Bruso said. “It’s more than inconvenient; when gear isn’t made for you, you start to internalize that message after time, and it feels like you are not welcome or shouldn’t be out there in the first place. Gregory is changing that, and so far, the feedback I’ve gotten online has been amazing. People are so excited to finally have a pack that fits well and is comfortable.”Ìę

Gregory’s Push for Inclusive Gear

The brand’s plus-size collection includes 20 different pack styles for both men and women, plus two unisex packs, across the day-hiking, hydration, multi-day backpacking, and lifestyle categories. The products “address sizing gaps and provide pack solutions for hikers and backpackers of all sizes,” corresponding to the apparel equivalent of sizes 2x through 6x.

To create the packs, Gregory didn’t just resize various existing components. The brand actually created a new fit geometry that includes wider shoulder-harness angles, extended shoulder-harness lengths, and enlarged hip belts with a 40” to 60” range. The packs also feature hip-belt pockets in the front of the body for easy access on the trail.

The plus-size collection includes models called Katmai, Kalmia, Stout, and Amber in the backpacking category; Citro and Juno H20 hydration packs; and the Miwok, Maya, Nano, and Arrio day-hiking and everyday adventure packs. The packs will be available in May at select REI stores, select specialty outdoor retailers, and on gregorypacks.com.

Sears says the plus-size line is long overdue. And because the collection is the first of its kind, the brand isn’t measuring success by traditional metrics like profit margin or units sold—at least not in the beginning—but rather by how much it can raise awareness that hiking and backpacking are for people of all shapes and sizes. Growing the sport, to Gregory, is just as important as growing revenue.

“One of our core missions, just like the rest of the industry, is to simply get more people outside to benefit from everything the outdoors has to offer,” Sears said. “This means everybody, not just most people, so it feels a bit like we’re standing on the start line more than anything else. For now, we are focused less on sales targets, but instead define success as a strong awareness of our plus-size collection and increased and more enjoyable day-hiking and backpacking participation within this underserved consumer group.”

But the cherry on top, Sears said, is about driving change throughout the industry to make gear inclusive. This launch is one of many initiatives that fall under the brand’s Gateway Program that was designed to expand outdoor opportunities for all. The company is now hopeful that its plus-size collection inspires other apparel and gear makers to follow suit.

As Sears explained, Gregory wants to “motivate more brands to join us to make this a broader movement across all gear categories.”

The post Behind Gregory’s Plans for Its New Plus-Size Pack Collection appeared first on șÚÁÏłÔčÏÍű Online.

Earth Day is upon us once more. Ahead of the big day tomorrow, brands small and large across the industry are spreading the word about ways to get involved. As outdoor enthusiasts and businesspeople, our home planet, as Patagonia calls it, supports us in everything we do. Consider taking a little extra time tomorrow to look after that planet in whatever way you can. If you need some inspiration for doing good this Earth Day, here are five ways you can pitch in.

Donate Shoes to Divert Them from the Landfill

Footwear is notoriously under-recycled and terrible for the environment when it ends up in landfills. șÚÁÏłÔčÏÍű, our parent company, has launched a shoe drive in cooperation with the Tennessee-based organization this Earth Day to collect used footwear and make sure it doesn’t end up in the dump. Each pair donated will either be recycled or shipped to micro-enterprises around the world with the aim of alleviating poverty in developing countries.

Give Your Old Socks Second Life

While you’re at it, you might as well deal with all those ratty, worn-down socks taking up space in your dresser drawer, too. Smartwool has launched an initiative called the Second Cut Project that takes old socks and upcycles them into new products like dog beds.

Starting today through May 2, consumers can celebrate Earth Day by recycling any brand or material of sock in any condition (as long as they’re clean) at drop-off bins at more than 250 participating specialty retailers nationwide. A pre-paid postage recycling bag that fits ten to 15 pairs of socks is also available through the Smartwool website when a purchase is made.

Go Earth Day “Plogging” with FjĂ€llrĂ€ven

Plogging is the Swedish activity of picking up trash while walking or jogging. It’s a great way to get out of the house with a purpose tomorrow. To celebrate Earth Day this year, FjĂ€llrĂ€ven will be offering plogging kits free for pickup at any North American brand center. Anyone who picks up a kit will also get a coupon for $50 off their next in-store purchase.

Shop Online to Support Wild Spaces

Starting today and running through April 27, the Conservation Alliance’s annual #WeKeepItWild campaign is bringing together outdoor brands that will donate five percent of online sales to support wild spaces. Participating companies this year include Backpacker’s Pantry, Gregory Packs, Helly Hansen, Royal Robbins, Ruffwear, Toad&Co, and more. If you’re planning some online shopping this week, make sure it’s with a brand that has signed up for the campaign.

Make a Pledge to Clean up Public Lands

#PickUpAmerica, an initiative from the RV brand Thor, is challenging outdoor lovers to hold themselves accountable for cleaning up public lands. The campaign includes a pledge measured in garbage bags: “I pledge to be the difference and clean up: X garbage bag(s) of trash from public lands,” the promise states, asking users to fill in a number of bags. Participants are prompted to give their name and email address to hold themselves accountable.

If you’re looking for a way to celebrate the planet and make our shared spaces a little cleaner this Earth Day, head over to the website and commit yourself to a few bags.

The post 5 Ways to Help the Planet on Earth Day appeared first on șÚÁÏłÔčÏÍű Online.

January to March 2020

Idle factories

China’s lockdown was announced during Chinese New Year in January, keeping factories shuttered beyond the usual holiday period, and once they reopened, production ramped up slowly. The slowdown caused some manufacturers to delay Fall ’20 launches.

Slowdowns spread beyond China. India—which manufactures much of the sportswear sold by U.S. brands—projected four-month production delays, reports Flylow co-founder Dan Abrams. “We have some Spring ’20 product groupings that are so delayed that we’re not going to deliver them until Spring ’21,” he said.

Domestic manufacturing also suffered slowdowns as states imposed shelter-in-place orders. For example, Farm to Feet sent almost all personnel home for three weeks while it developed alternate production procedures that accounted for social distancing and increased safety guidelines. The company’s manufacturing facilities reopened at the beginning of May after extensive training for these new procedures, and was running at full capacity by June ’20.

March 2020

Slow Spring Sales

Stores were receiving Spring ’20 products and closing out Winter ’19-20 goods when they were shuttered. That convergence created a glut of unsold stock. According to NPD, outdoor retail sales in March ’20 declined 24 percent from February, and were 41 percent lower than in March ’19.

With brick-and-mortar retailers closed, brands that rely heavily on in-store shopping took a big hit. Without venues for shoppers to try on shoes, Vasque, for example, saw spring sales dip by 50 to 60 percent.

But it wasn’t all downside. Gregory’s hydration and daypacks continued strong through spring, and Mountain Hardwear sold lots of hiking pants to people who turned to outdoor workouts when coronavirus closed gyms.

“It’s really an inventory game,” said Mountain Hardwear President Joe Vernachio. Like many outdoor brands, Mountain Hardwear is doing everything it can to help retailers sell what they can—including swapping out winter items for spring gear, paying retailers a 40 percent commission on Mountain Hardwear sales, and lengthening billing terms. Mountain Hardwear is urging retailers to accept deliveries when possible. After all, says Vernachio, product “has zero chance of selling in our distribution center.”

April 2020

Accelerated discounting

Manufacturers and retailers typically delay discounting until late in the season, but this year, the sales started in April. According to Vernachio, the industry experienced an unofficial yet widespread “MAP (minimum advertised price)” holiday during which pricing dipped by 20 to 25 percent. Such sales help brands and retailers (especially those with ecommerce platforms) convert inventory to cash. But, said Flylow’s Abrams, “After June 1, Flylow and its retailers returned Flylow’s Spring ’20 product to full price.”

April through May 2020

Balky Spring ’21 planning

Many brands are pushing back product updates that had been planned for Spring ’21 because such items would relegate Spring ’20 items to the clearance rack. “We want to support our retailers by allowing them to sell through the inventory they have,” said Gregory Vice President John Sears. Across the industry, he also expects to see fewer new-product launches for Spring ’21. Brands such as Carve Designs and Mountain Hardwear are eliminating marginal styles that weren’t likely to be high-volume sellers.

Brands are also extending the timeframe for retailer orders. “We’re preparing for a longer selling season for Spring ’21,” said Abrams. For Flylow, that could mean weaker forecasting, since the company expects to have to place its factory orders before it confirms retailers’ demands. Mountain Hardwear, however, will shift its factory buyout (the time it reserves on the Asian production lines) by a month to line up with delayed orders.

Fall 2020

Delayed and staggered shipments

At the very first signs of trouble in early 2020, brands rushed to scale back their orders with factories in an attempt to avoid Fall ’20 surplus. And as Winter ’20-21 arrives, brands may consider delaying deliveries to retail—so that the season’s products appear in stores later than they typically would. “Honestly, we’re happy about that,” said Vernachio, “because it seems like winter arrives a little later every year, so waiting until March to bring spring in is probably the right timing.”

Sears says Gregory is mulling the benefit of delivering certain categories on January 1 as usual, with other types of product following behind. “Maybe we could introduce daypacks earlier in the year, with other packs arriving later,” Sears suggested. “And that way, we wouldn’t have new product replacing old product right away in stores.”

Spring 2021

Uncertain sales strategy

Some brands are aiming to replay Spring ’20 product in Spring ’21, so that retailers can sell through the glut. “Spring ’20 will feel fresh [in Spring ’21] because it didn’t really get a full season,” said Sears. Thus Gregory plans to re-run its lauded Paragon and Maven backpacks. However, cautions Vernachio, leaning solely on past-season goods risks looking stale. “It’s a balance,” he explained. “We’re still going to have a lot of fresh new ideas and fabrics.”

Spring 2022

Gear development impacts

Spring and Summer 2020 is when brands design Spring ’22 gear, but this year, social distancing eliminated in-person evaluations with fit models, prototype testing, and trips to factories to discuss nascent designs, slowing the process.

Lengthy trickle-down

Returning to “normal” timelines after the Spring ’20 surfeit may take a surprisingly long time. Some predict normal timing won’t resume until Spring ’22. But the silver lining is the resiliency of the outdoor sector—which has historically weathered economic downturns better than most. When the coronavirus closed ski resorts in March ’20, Abrams saw a spike in sales of backcountry gear, and he expects hiking and outdoor leisure to follow suit. “When times are tough, people axe the exotic vacations and go camping,” he said.

This story originally ran in the Summer 2020 issue of The Voice.

The post No End in Sight appeared first on șÚÁÏłÔčÏÍű Online.

After all but losing spring 2020 to the pandemic, retailers and consumers alike are looking for gear to get excited about in 2021. So excited, in fact, that we decided to add their votes to our ranking of next season’s top products. Together, we’ve pored over, narrowed down, and rated this year’s submissions to bring you the 50 most coveted products, ranked.

With all the supply chain disruptions and bleak sales during the pandemic, many brands and retailers are focused on selling through what’s currently in stock. So we opened up our TV50 nominations to select in-line products as well. They are indicated below with the label “Available Now.”

Breaking Down the Votes

How did we come up with this list? We received 359 submissions from 159 brands. Prices ranged from $2 (for a packet of energy gel) to $4,799 (for a kayak). We culled the list to the most interesting 65 products, then put these finalists out for a vote among three different user groups: our internal editorial team, a panel of retail shop owners, and consumers drawn from a group of superfans of BACKPACKER, our sister publication. Everyone voted on each product, assigning a rating from one (not interested) to ten (very interested).

Here are the top picks of each voter group.

TOP PICKS FOR RETAILERS: Big Agnes TwisterCane Pad; Nemo Roamer Double Sleeping Pad

TOP PICKS FOR CONSUMERS: PrimaLoft Gold with P.U.R.E. tech; Big Agnes TwisterCane Pad and Leatherman Free T4 (tie)

TOP PICKS FOR OUR EDITORIAL TEAM: PrimaLoft Gold with P.U.R.E. tech; Big Agnes Sidewinder bag

1. PrimaLoft Gold with P.U.R.E. Tech

$199 (for Patagonia Nano Puff Jacket, insulation pictured above)

THE PROMISE: This new synthetic insulation makes
a massive dent in carbon emissions.

THE DEETS: Patagonia’s Nano Puff will be the first jacket to feature the lightweight and highly compressible PrimaLoft Gold P.U.R.E. (Produced Using Reduced Emissions), a 100 percent recycled synthetic microfiber material. The production process saves roughly half the carbon emissions by binding the synthetic fill without heat, instead using an eco-friendly treatment to cure it with air.

2. Big Agnes Twister-Cane Bio Foam Pad

$50

THE PROMISE: This superlight pad (8 ounces) is made from sugarcane, not petroleum.

THE DEETS: For the first time, a closed-cell foam mat is made from renewable material grown with rainwater, reducing the industry’s dependence on EVA foam.

3. MSR Guardian Gravity Purifier

$250

THE PROMISE: Get pure water in minutes without breaking a sweat.

THE DEETS: The MSR Guardian Gravity Purifier uses two stages for purification. The hollow fiber technology removes viruses, bacteria, and protozoa, while the activated carbon reduces chemicals, tastes, and odors. The result: one liter of clean water in two minutes without any pumping. Bonus: no backflushing necessary, as the integrated purge valve does the work.

4. Leatherman FreeT4

$65; Available Now

THE PROMISE: Get a multitool with true one-handed operation.

THE DEETS: Twelve tools are accessible from the outside with simple magneticÌęclosures, an architecture that eliminates fingernail use to deploy. Everything—from the four screwdrivers to the bottle opener—fit in this compact (3.6-inch) and light (4.3-ounce) package.

5. Osprey Aether/Aerial Plus 60L Packs

THE PROMISE: This updated version of a proven winner supports even heavier loads.

THE DEETS: The Plus version of the Aether (men’s) and Ariel (women’s) features a lighter frame that carries closer to the body to better stabilize heavy loads, yet remains breathable and comfortable. The lid detaches to convert into a daypack, or just to slim down the pack for shorter trips.

6. Primus Lite+

$115

THE PROMISE: Get a back- country stove for every kind of chef and every kind of meal.

THE DEETS: Versatility is the name of the game for the 16-ounce Lite+. It’s equally adept at quick-boiling (2:45 per half liter) and gentle simmering, plus it has a low center of gravity and even flame distribution. Bonus: includes a hanging kit.

7. Honey Stinger Protein Waffles

$27 (12 pack);ÌęAvailable Now

THE PROMISE: These snack waffles pack a protein punch.

THE DEETS: Now with ten grams of protein per pack, these anytime snacks aid muscle recovery and taste like a treat. Wild Berry or Apple Cinnamon filling is sandwiched between two thin, crisp waffles. Our taste testers keep asking for more.

8. BioLite HeadLamp 750

$100

THE PROMISE: It’s almost as bright as your car’s headlights yet weighs only five ounces.

THE DEETS: With six light modes, a burst option to briefly produce 750 lumens, and a 400-foot beam on max, this headlight screams safety and versatility. The battery lasts five hours using 500 lumens, but a full 100 hours on low, with an eight-hour reserve power mode and powerbank. Trail runners and mountaineers alike will love the constant brightness mode. Most lights using alkaline batteries dim, but the use of lithium batteries pre- vents the typical discharge curve and keeps the lumens in a steady state.

9. NEMO Roamer Double Sleeping Pad

$400

THE PROMISE: This plush pad for two is so comfy you just might forget that you’re camping.

THE DEETS: With four inches of open-cell foam and an R-value of six, this double-wide, self-inflating pad provides a deluxe mattress covered in soft, recycled polyester fabric. The included pump means speedy inflation.

10. Big Agnes Sidewinder SL

$280

THE PROMISE: It’s the ultimate sleeping bag for side sleepers.

THE DEETS: 70 percent of us sleep on our sides and now there’s a bag built
just for us. The Sidewinder contours to a side sleeper’s position while also allowing freedom of movement for rolling over. Even the foot box is contoured to the angle of the side sleeper’s feet. Body-mapped fill (650-fill DownTek with synthetic overlays near the hips and feet) optimizes warmth.

11. Klean Kanteen Food Boxes

$15-$60

THE PROMISE: These reusable, super-tough containers are ideal for storing snacks.

THE DEETS: Sold as a set or in three different sizes, these dishwasher-safe, stainless-steel storage containers don’t rust, shatter, or retain flavors (like plastic containers often do). The silicone lids are leak-proof and BPA-free, and the containers are sized for trail mix, sandwiches, or a whole picnic lunch.

12. PHOOZY Apollo II

$35;ÌęAvailable Now

THE PROMISE: Protect your phone in the wildest environments.

THE DEETS: If anything can protect your phone from the elements, it’s NASA space suit technology. The Phoozy combines a thick EVA foam with a patent-pending chromium thermal layer and UV coating that protects the battery from dying in the cold and overheating in the sun.ÌęThe case is water-resistant and protects against drops up to eight feet.

13. POC Sports Tectal Race NFCÌęSPIN Helmet

$250;ÌęAvailable Now

THE PROMISE: This helmet protects you during and after a biking accident.

THE DEETS: Thanks to a near-field communication (NFC) medical ID tag in the helmet, first responders can instantly read your medical profile via any NFC-enabled smartphone and use it to inform medical decisions when you’re unable to speak. The fully wrapped construction, combined with POC’s patent-pending SPIN (Shearing Pads Inside),Ìęsilicone-injected pads, and precision straps, improves rotational impact and structural integrity, but the helmet still weighs less than 14 ounces.

14. Gregory Katmai/Kalmia 50-65L

$260 (55L)

THE PROMISE: This pack moves with your body to provide ultimate comfort.

THE DEETS: The Katmai (men’s) and Kalmia (women’s) packs feature a ventilated, suspended mesh backpanel that cradles your lower back for fit and comfort. The customizable 3D hipbelt hugs the body and decreases rubbing and hotspots.

15. Six Moon Designs Wild Owyhee 2P Tent

$600;ÌęAvailable Now

THE PROMISE: Even the tallest campers can sit up straight under this tarp tent.

THE DEETS: The dual-pole design affords 48 inches of headroom, and not just at the center point. Two doors and vestibules offer convenience, storage, and access. The No-See-Um mesh skirt perimeter provides full ventilation and bug protection, and of course you get complete rain protection, all for just one pound.

16. Patagonia Provisions Cacao + Mango Bar

$27 (12 pack);ÌęAvailable Now

THE PROMISE: This natural fruit bar breaks the granola bar mold.

THE DEETS: Our testers say these bars make you feel like you’re on a tropical island, thanks to the organic blend of sun-dried mangoes, cacao nibs, bananas, and almonds. The pocket-sizeÌębar delivers 140 calories.

17. Black Diamond Capitan MIPS Helmet $100

THE PROMISE: Maximum head protection doesn’t need to be hot, heavy, or uncomfortable.

THE DEETS: With a sleek, cradled fit and plentiful brain coverage, the Capitan is cool and comfortable without compromising noggin protection. The MIPS technology absorbs and redirects oblique impacts to the helmet.

18. SPOT Gen4 Satellite Messenger

$150

THE PROMISE: This one-way communication deviceÌęstands up to the roughest elements.

THE DEETS: The newest SPOT Gen4 messenger has an upgraded outer casing and water-resistant rating (IP68), plus prolonged battery performance, all for less than four ounces. The new mapping option stores more than 50 waypoints for tracking.

19. Cusa Coffee

$6 (seven pack);ÌęAvailable Now

THE PROMISE:ÌęGet gourmet coffee on the go.

THE DEETS: Cusa took the instant tea world by storm a few years ago, and now it’s jumping into the instant coffee game. For cold or hot brew, just shake or stir with water for ten seconds to dissolve the blend. We got a sneak taste test and the verdict is thumbs up! Available in a variety of roasts and flavors.

20. Voormi Diversion Hoodie

$249;ÌęAvailable Now

THE PROMISE: It’s the cozy, stink-resistant hoodie you’ll reach for over all the others.

THE DEETS: This 21.5-micron merino wool jacket is reinforced with nylon fibers and finished with a DWR coating to deliver protection against the elements. Features include integrated thumbholes, a chest pocket with a headphone port, and a relaxed fit.

21. LEKI Cross Trail 3A

$150

THE PROMISE: These poles are purpose-built for both trail running and backpacking.

THE DEETS: At just over a pound per pair, the three-section Cross Trail 3A is a light and strong aluminum-shafted pole with a glove-like grip/strap system to help runners sail down the trail or trekkers power up big climbs, all while keeping a relaxed hand.

22. HOKA One One Clifton Edge

$160

THE PROMISE: The unique heel geometry creates aÌęsmooth impact and an un- matched gliding sensation.

THE DEETS: The newest Hoka debuts a lighter top layer of midsole foam paired with a radically extended heel section to absorb heel strike forces. The weight is just 7.2 ounces per shoe with 26mm of cushion in the heel and 21mm in the forefoot.

23. Big Agnes Goosenest Inflatable Cot

$150

THE PROMISE: This inflatable camp cot (pictured upside down to show the structural design) gets you off the ground for comfortable snoozing and packs down small for easy transport.

THE DEETS: The perimeter tubes elevate it 8 inches off the ground and stabilize the sleeper in the middle of the cot, even on uneven ground. The antimicrobial treatments inside the chambers prevent mildew, odors, discoloration, and degradation. At less than three pounds, it transports easily.

24. Superfeet Trailblazer Comfort Insoles

$50;ÌęAvailable Now

THE PROMISE:ÌęGive your feet extra protection and comfort on the trail.

THE DEETS: This insole enhances the stability and comfort of any trail runner or boot and offers retailers a great upselling opportunity. Built with heel impact technology, shock-absorbing, dual-comfort foam, and a carbon-fiber stabilizer cap, these will turn the miles into smiles.

25. Therm-a-RestÌęAir Head Pillow

$43 – $48;ÌęAvailable Now

THE PROMISE: Get a betterÌęnight’s sleep with this lofty but light synthetic pillow.

THE DEETS: Backpackers will hardly notice the extra 5.6 ounces, but they’ll appreciate the comfort of this four-inch-thick baffled inflatable pillow after a long day. It comes in two sizes and is shaped to fit into the hood of a sleeping bag. The brushed polyester outer is machine washable.

26. Vasque Footwear Satoru Trail LT

$150

THE PROMISE: This minimalist shoe protects and supports like a midweight hiker.

THE DEETS: The Satoru Trail LT strips away everything but comfort and versatility. With zero drop for a natural stride and a one-piece molded mesh upper (no overlays, stitching, or glue), it’s lightweight but protective.

27. Cotopaxi Teca Calido Hooded Jacket

$150

THE PROMISE: A little bit casual, a little bit technical, this colorful jacket diverts scrap textile from the landfill.

THE DEETS: Made from a combination of repurposed and recycled materials, this two-ounce insulated wind- breaker is sure to pop off the rack. It’s also reversible. One side features Cotopaxi’s signature color-blocking; the other a more subdued solid hue.

28. Matador SEG42

$190;ÌęAvailable Now

THE PROMISE: This load hauler combines the best features of a backpack, duffle bag, and packing cubes into one.

THE DEETS: With five zippered compartments, this 42-liter travel bag keeps you organized. Carry it like a pack or stow away the shoulder straps and use the top or side straps for duffel duty. It’s carry-on compliant and the nylon shell is durable and water resistant.

29. GSI Outdoors Lite Cast Frypan

$29

THE PROMISE: Get cast-iron performance without the weight.

THE DEETS: Traditional cast iron fry pans are heavy, but, at three pounds, this thinner, ten-inch skillet is 30 percent lighter than most. The polished cooking surface prevents sticking and eases cleanup.

30. Smith Lowdown 2 CORE

$129;ÌęAvailable Now

THE PROMISE: Eco-conscious adventurers will wear these shades with pride.

THE DEETS: Created from recycled plastic bottles and castor oil plants, these are glasses you can feel good about. Even the microfiber bag comes from recycled single-use plastics. The polarized lenses reduce glare from sun and snow.

31. Kelty Grand Mesa

$130 (2P) / $190 (4P);ÌęAvailable Now

THE PROMISE: This spacious shelter won’t break your budget.

THE DEETS: Available in a two- or four-person version, this is an ideal three-season tent for entry-level backpackers. The color-coded corner pockets make setup a snap, and the large D-shaped single door and vestibule are roomy for easy entry/exit and gear storage.

32. Black Diamond Tag LT Shoe

$135

THE PROMISE: These approach shoes are so light and packable, they can send the route with you.

THE DEETS: The Tag LTs collapse readily into a flat package no bigger than their midsole, thanks to the two-way stretch polyester upper. A carry strap binds them together and the heel loop makes them a cinch to clip to your pack or harness once you reach the crag. They weigh 15 ounces per pair.

33. Danner Trail 2650 Campo

$140

THE PROMISE: This lightweight, breathable, and grippy low-cut hiker is built for hot, dry, and rocky terrain.

THE DEETS: The Campo’s EVA midsole provides welcome cushioning and drainage ports, while the Vibram outsole easily tackles the desert’s sandy and uneven surfaces. The mesh upper and multiple drainage ports in the toebox and heel provide airflow and breathability to beat the heat.

34. LifeStraw Go 1L

$45

THE PROMISE: Fill, filter, and drink with this affordable, all-in-one device.

THE DEETS: The lightweight, reusable LifeStraw Go 1L bottle has an internal membrane microfilter along with a carbon filter, which combineÌęto remove bacteria, parasites, and harmful chemicals from up to 1,000 gallons of water.

35. Kurgo Tru-Fit Enhanced Strength Harness

$45;ÌęAvailable Now

THE PROMISE: Keep your best friend safe, both in the car and on the trail.

THE DEETS: This multitasking harness works for standard walking as well as for clipping your dog into your car’s seatbelt system for safe road tripping. With steel hardware and five points of adjustment, the harness passes crash tests designed for child restraints.

36. Helinox Incline Festival Chair

$120

THE PROMISE: It’s the ultimate festival chair.

THE DEETS: The DAC alloy frame offers stability and support, and the sliding front feet adjust the seat angle for optimal comfort and positioning. The broad, flat contact points minimize impact on festival grounds and without legs, the three-pound chair keeps a low profile, so you won’t block the action for people sitting behind you.

37. Merrell Moab Speed

$120

THE PROMISE: Merrell’s best-selling shoe just lost some weight.

THE DEETS: The trail running version of this popular shoe keeps a low profile and weighs just over a pound per pair. The hybrid design tackles varied terrain with a Vibram outsole, ten millimeter drop, layered mesh upper, and padded collar.

38. Hydro Flask Outdoor Kitchen Collection

$20 – $75

THE PROMISE: Kitchenware that’s ready to rough it, but sleek enough for fancy backyard cookouts.

THE DEETS: Eight pieces, including utensils, bowls, and lids, nest into a toteÌęfor easy portability. The stainless-steel construction is easy to clean and the double-wall vacuum insulation keeps foods hot or cold during travel.

39. Granite GearÌęDagger 22L Pack

$100;ÌęAvailable Now

THE PROMISE: It’s the ideal pack for ambitious dayhikers.

THE DEETS: The Dagger utilizes Granite Gear’s arch system to anchor the frame
to the hipbelt and distribute the load evenly. The 22-liter nylon packbag fits day trip essentials inside, but the stretch side and front pockets give it a little extra capacity.

40. Deuter Future Air Trek 50 + 10L

$250

THE PROMISE: This pack’s calling card is versatility.

THE DEETS: One pack for all: The ventilated mesh back and fit system adjusts to any body shape or size, while the detachable toplid lets you add or subtract volume. A U-shaped front zipper means you can get to any part of the pack quickly and easily. And a roomy side pocket is big enough for a hydration bladder.

41. Sierra Designs Nightcap

35°F $150 / 20°F $170

THE PROMISE: This zipperless bag is built with salvaged materials.

THE DEETS: Recycled, post-industrial fabrics that would otherwise go to waste form the 20-denier ripstop nylon shell, while the synthetic insulation is sourced from recycled water bottles. The bag has a self-sealing foot vent and an integrated pad sleeve.

42. Karukinka Tase

$329;ÌęAvailable Now

THE PROMISE: This will be the midlayer you reach for time and again.

THE DEETS: Combining three types of wool—alpaca, llama, and merino—into a single fabric is exciting, but comes at a high price point. All these cold-weather fibers have the overlapping benefits of wicking moisture and staying warm when wet, but the longer fibers of merino increase durability. Alpaca and llama fibers are hollow, contributing to the fast-drying and moisture-wicking performance.

43. șÚÁÏłÔčÏÍű Inside Explorer Essential Kit

$50

THE PROMISE: This kit is perfect for any kid who dreams of adventuring.

THE DEETS: Get your kids started early and safely with these essentials for exploring the great outdoors, whether it’s the backyard or the backcountry. The set includes a pair of binoculars, a legit orienteering compass, LED flashlight, a four-in-one whistle/thermometer, instructions, and a protective carrying pouch.

44. Bogs Footwear Kicker

$45

THE PROMISE: Life hack for parents: These eco-friendly, closed-toed kids’ shoes are easy on, easy off, and machine washable.

THE DEETS: Kids can use and abuse these shoes, all while keeping their feet dry, sweat-free, and less stinky. The new Bloom insoles come from algae blooms, which are dried into flakes and mixed with EVA to create a comfortable footbed, while also cleaning up water habitats.

45. Moon FabÌęMoon Shade

$350;ÌęAvailable Now

THE PROMISE: Versatile attachment hardware makes it easy to create ample shade whenever and wherever you need it.

THE DEETS: This portable, 420-denier polyester awning can attach to any vehicle or door frame (with heavy-duty suction cups) or even mount to trees, fences, and railings. When deployed, there’s nine by seven feet of coverage with UV protection and reflective coating. At eight pounds (including its own carrying case), it can easily go from ball games to campgrounds.

46. Odlo Active F-DRY Light Eco Sports Baselayer

$45

THE PROMISE: This fast-dry- ing tee is ideal for serious aerobic activity.

THE DEETS: Combining polypropylene with recycled polyester, this short-sleeved baselayer has a push-pull effect to regulate body temperature and keeps you smelling like a rose. And it’s ultralight at less than half an ounce.

47. EDELRID Tommy Caldwell Eco Dry CT 9.3 Rope

$300-$380

THE PROMISE: It’s a rope as eco-conscious as Tommy Caldwell himself, with the first and only dry treatment that’s safer for the environment.

THE DEETS: Available in three lengths with a 9.3-mm diameter, the rope coils without tangles and has extreme abrasion resistance. The bi-color sheath makes finding the middle a cinch. And the Eco Dry 100 percent PFC core and sheath dry treatment are free of the fluorochemicals commonly used to provide water- and stain-resistance to climbing ropes.

48. Level Six Freya Drysuit

$900

THE PROMISE: This women’s drysuit has a unique rear access so she can answer nature’s calls, quickly.

THE DEETS: The zipper for the rear relief area is designed to be non-irritating when paddling in a kayak, sitting on a raft, or standing up on a paddleboard—so basically comfortable all the time. The waterproof/breathable fabric is articulated for unrestricted movement, with reinforced knees and elbowsÌęfor durability. The adjustable waistband system provides a precise fit.

49. MTHD Traverse Trail Run Short

$95

THE PROMISE: These men’s shorts are built to beat friction and irritation.

THE DEETS: A stretchy, 20-denier nylon paired with an underlying Polartec Power Dry polyester built-in boxer brief grants the flexibility and breathability runners need. A Polartec NeoShell pocket keeps your phone protected from sweat even while you’re Strava-ing a full day.

KEEN Ridge Flex Mid*

$170

THE PROMISE: These boots actually make hiking easier.

THE DEETS: KEEN says that the pliable TPU inserts at key flex points (across the forefoot and at the Achilles heel) in this midweight hiker require 60 percent less energy to bend. That saves energy and combats foot fatigue, but it also nixes break-in times and improves durability, as leather tends to break down earlier at flex points.

*This last-minute entry missed our deadline for voting but we love the innovation and suspect it would have scored well, so we’re including it here without a ranking.Ìę

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Here’s something to wrap your head around. Despite the fact that the modern hiking backpack was introduced by Kelty in 1952, almost seven decades ago, a dedicated pack line for plus-size hikers has never existed in the outdoor industry. Countless innovations are made each season to improve fit, durability, and functionality for packs aimed at non-plus-size consumers, but the basic needs of an entire segment of the outdoor market have been overlooked for nearly three-quarters of a century.

From a business perspective, the omission is mind boggling.

The Salt Lake City brandÌęGregoryÌęhas endeavored to help fix the problem with the development of the industry’s first dedicated line of plus-size backpacks, coming next spring. The new gear—which will include 20 items across the day hiking, hydration, multi-day backpacking, and lifestyle categories—was created in collaboration with Unlikely Hikers, a group based in Portland, Ore., that defines itself as “diverse, anti-racist, body-liberating outdoor community.”

“People of diverse body sizes and shapes have had to make it work with gear that wasn’t made for us for too long now. We’re out here. We’re climbing these same mountains, we’re thru-hiking these same trails and our money spends the same way,” said Jenny Bruso, founder of Unlikely Hikers.

The team at Unlikely Hikers, led by Bruso, helped Gregory prototype and fit test products in the new line.ÌęMembers of the group will also be featured in marketing materials after the line launches. It’s an effort similar to Granite Gear’s recentÌęannouncement of its upcoming Perimeter Series, but with a larger range of pack types and categories covered.

“This feels like the next step in the outdoor world,” said Kara Richardson Whitely, the author of GorgeÌęand a public speaker whoÌęhas been featured in The New York TimesÌęand elsewhere for her work on size inclusion in the outdoor space

“As a plus-size hiker, there are so many obstacles to getting out in the woods,” Whitely said. “If you don’t look like a traditional thru-hiker, you’re conscious of that, and that’s a giant mental hurdle for many people in larger bodies. Every time I go out, I’m first overcoming the obstacles of my own mind. Whether or not my backpack fits is the last thing I want to be thinking about.”

In Whitely’s view, the industry has come a long way in its production of extended-size apparel in recent years, which heralded this new focus on gear. When she climbed Kilimanjaro for the first time in 2007, she says that, in terms of suitable gear, “there was nothing, just men’s stuff and maybe a few items for women in all the same color: gray.” In the years since, the industry has seen an uptick in extended-size apparel with a greater focus on style and consumer choice. Given that change, it makes sense that gear production would follow a similar path.

“Clothing was the first step,” Whitely said. “The apparel market has shown that there are people of different sizes and body types who want to be out in the wild, and a natural extension of that is the gear.”

Gregory’s new line will launch in Spring ’21 with two flagship packs, the Katmai 65 (men’s) and the Kalmia 60 (women’s), each available in two torso lengths for $279.95. The packs will be available at REI and select specialty retailers, as well as online. In Summer ’21, the line’s 19 remaining products will be available online and in certain retailers, though Gregory has yet not confirmed which stores will carry the entire line.

“It’s one of those simple ideas that you look back on and say, ‘Why hasn’t anyone else done this?'” said Gregory VP John Sears. “We’ve been experimenting with this for years. Finally, after we started working with Unlikely Hikers and heard stories from them, we said, it’s time. This is long overdue.”

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An icy wind whipped fresh snow into mini tornados in the narrow alleyways of a Golden, Colorado, storage facility, and Bruce Gordon dropped a box of product samples into the slush under his rented box truck.

He looked over at his business partner Zach Branson and said, “There’s got to be a better way.”

The two were hustling to make their outdoor sales agency, Mountain Source, a success, and knew that the storage-locker-and-rented-truck strategy would only get them so far. Eventually they found a home base in the Denver Merchandise Mart.

This hulking event space and collection of showrooms, tucked into an industrial pocket of north Denver, opened in 1965 as a wholesale marketplace. Unlike the Colorado Convention Center, the new home of Outdoor Retailer, which accommodates sweeping events attended by entire industries, the Denver Merchandise Mart specializes in connecting sales representatives to buyers. It’s strictly B2B and not open to the public.

Since opening, The Denver Merchandise Mart has become a major business hub for the western wear industry, and outdoor industry sales reps in the Rocky Mountain region—like Mountain Source—are wisely beginning to take note.

The Scene

The Denver Merchandise Mart, or just “Denver Mart,” has the look and feel of a massive ’70s-era hotel, with crisscrossing escalators and stair cases in a bright multi-story atrium and long, window-lined hallways and event halls. But instead of housing vacationers, this facility has apparel and accessory companies as guests.

I pass showrooms with jewelers hunched over magnifying glasses, bedazzled cowboy boots, sterling knives with elk-antler handles, and cabinetry and backsplash supplies among a blur of other things on my way to meet with Todd Herrick, a managing partner of Denver Mart. Herrick is a pilot and backcountry skier who came to Colorado in 1987 and also owns Telluride Helitrax, Black Canyon Anglers, and Gunnison River Farms.

“We have nearly one million square feet of space in total,” Herrick told me. “We have loading docks for every event hall, freight elevators, a concert stage (Garth Brooks, Lori Morgan, and Merle Haggard have played there), a drive-in outdoor movie theater (showing first-run movies on weekends Memorial Day to Labor Day, but available to tenants for midweek private events), security, 24/7 access for tenants, and free parking.” Denver Mart hosts a trade show every weekend and can run up to four separate shows simultaneously.

“We have everything from western shows to car shows, toy train shows, roofing shows, the state bar exam, marijuana shows. The marijuana crowd—showing grow lamps and products like that, not bud—they’d have a show every week if they could. They’re going gangbusters. But my point is, we can fit any particular industry’s needs,” said Herrick. “If you want to build an ice climbing wall outside, we’ll setup an ice climbing wall.”

The venue also has space for up to 400 tenants in showrooms ranging in size from 180 square feet to more than 8,000 square feet. This is a real attraction for a sales rep who may be used to the relative chaos of showing gear out of the back of a truck or van. Currently, 142 outdoor lines, from Jack Wolfskin and adidas Outdoor to Alpine Start and Selk’bag to Gregory have leased showrooms, which each agency can customize to their liking. Showroom tenants have 24/7 access and meet with retailer and potential buyers on their own terms. With Outdoor Retailer’s high-profile move from Salt Lake City to Denver, Denver Mart expects its outdoor industry tenant list to grow.

Browse the Outdoor Brand Showrooms

The Chaco Showroom

The Gregory Showroom

The Jack Wolfskin Showroom

The Smith Showroom

The Smartwool Showroom

“We are in Adams County which is non-union, so you have great creative freedom to set up a trade show booth how you like it,” said Herrick, “and for tenants who lease showroom space, we feature a ‘loss of line clause,’ which lets a sales rep out of their lease if they lose one of their three biggest clients.” For reps who are often on 30-day revolving contracts, this eliminates the personal liability of a long-term lease.

The western wear industry (think Justin, Cinch, and Ariat) was an early adopter of Denver Mart and serves as an example of the type of community the ownership hopes to cultivate within the outdoor industry.

The Value

To get an idea of how the big western brands have used the show rooms, we tour a few of their largest and most lavish. First, Corral Boots, which has a stone fireplace and full bar, along with cocktail tables, and more than a dozen sales rep stations. Next is Miller International (parent company of Cinch jeans, among others). Their space is the size of a commercial outlet store, has a runway, overstuffed leather chairs, a huge bar, and a seating area that’d be right at home at any sports bar in America.

“It’s so easy to imagine a big outdoor or snow sports brand creating a ski-lodge or Swiss chalet aprùs scene,” I said to Herrick.

“And they could show ski films at the drive-in out back,” he replied.

We also tour the Ariat and Carhartt showrooms. The former was one of the first tenants in Denver Mart and boasts an 8,100-square-foot showroom. Carhartt’s has a sleek mountain-modern vibe, several private rep stations, and a huge conference room with a 16-seat table and the largest video-conference-ready flat screen I’ve ever seen. It looks like a corporate headquarters.

What’s crazy is that many of these large showrooms are only utilized during the Western English Sales Associations biannual shows. That’s just eight days per year.

“This is where brands and buyers conduct a substantial amount of business. It’s worth it—and it’s stood the test of time over the years. It works. Even with the internet and e-commerce, these industries are ultimately very tactile. You need to physically see the product and share stories and strategies with each other, personally, to make sound decisions,” said Herrick. “And these industries that take up shop here are very community-driven.”

The Potential

So, are outdoor industry brands utilizing it and how? To begin answering that, I met up with Mountain Source, an outdoor and snow sports sales agency with eight team members servicing retailers in Colorado, Utah, Wyoming, New Mexico, and Nebraska.

“We used to use a storage unit and a rented truck and show product in a retail space,” said partner Bruce Gordon. “Now we have a controlled environment to interact with retailers with no distractions like we might have if we were meeting at a shop, or even worse, the back of a van. It’s revolutionized our business.”

Mountain Source currently reps Chaco, FjÀllrÀven, GU, Hanwag, Klean Kanteen, Smartwool, and Swany.

“We want to change the agency model. As we grow, our goal is to have a [show] room for each of our brands,” said Gordon. “Ultimately, we want to show a buyer that they could stock all of our brands, and in this environment, we can mimic how those brands could be displayed in the store. Smartwool is now flying people from outside of our territory to pre-line here in this showroom.”

Their bright Smartwool space features vinyl wall wraps, custom racks and signage, and individual meeting tables to display product on. The Chaco space has artificial turf and a vibe 100 percent in line with the booth I’ve seen at Outdoor Retailer for years. Their showrooms are inviting, casual, and fun, just like the brands they rep.

“We all got into this business because it’s fun, right?” said Gordon. “But then at some point the fun is out of it. Having showrooms at the Mart has been key to us bringing some of the fun back. We can do really creative things in this space. With all of the support from the leasing manager and staff here, we have extreme flexibility to do whatever we want.”

Mountain Source’s biggest success, business wise, has been with brand extensions. “In an unhurried environment, we can introduce buyers to more brands. We were not able to do that as successfully before,” said partner Zach Branson.

“This space allows our staff to tell better stories. We do 80 percent of our annual business in this showroom now,” added Gordon.

“It sounds cheesy,” said Branson, “but this place has given us a real sense of pride and really gotten us excited to reinvest in our business. There’s no other place we’ve seen where we can do this.”

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