The Tour de France has broken from tradition—and I couldn’t be happier.

For decades, the race’s ownership group, Amaury Sport Organisation (ASO), kept the Tour preserved in time, like Han Solo frozen in carbonite. The rules, regulations, stage distances, and the presence of podium girls all felt like holdovers from a bygone era. At best, this reverence to the race’s 100-year history felt quaint, like watching a baseball game at Wrigley Field. At worst, it was problematic, and watching the race sometimes felt like reading your Uncle Dave’s Facebook posts.

Then, a few years ago, ASO officials started trying out bold and sometimes bizarre experiments to freshen things up. First, they ditched the daily 120-mile stages for , and the shift breathed new action and aggression into the race. Then, they with men and women “presenters.” The Tour even tried out a during a stage back in 2018, and it backfired in hilarious fashion. Now, there’s even talk of the Tour ditching the final stage in Paris for one along the French riviera.

Of course, the biggest change happened this year, when ASO officials finally launched a bonafide Tour de France for women—and let us all commend them for doing so.

My take: these sudden changes are a sign that the Tour de France is no longer beholden to its own history, and that its organizers are open to innovation, no matter how wacky or weird the idea may be. ASO officials want to spice things up and bring the Tour de France into the 21st century. Well, lucky for them, I have a handful of half-baked ideas.

King/Queen Of Social Media Jersey

Perhaps the most challenging concept for casual fans to grasp about the Tour de France is that there are multiple races going on within the event—yep, the fight for the different colored jerseys. There’s the white jersey, given to the fastest rider under 25 years old, the green jersey, awarded to the best sprinter, and the polka-dot jersey—called the King/Queen of the Mountains—given to to the best climber. To win these jerseys, riders must chase points that are available at seemingly arbitrary zones along the course each day. Following the races within the race often requires the use of a calculator (or, for those Tour traditionalists, a slide rule).

Here a basic concept for a jersey competition that any casual fan can understand: the King/Queen of Social Media Jersey, awarded to the rider who generates the most likes, retweets, shares, and comments on Instagram, Twitter, and Facebook (sorry, I’m not on TikTok yet). To honor this award, I propose the Kissy Face jersey (see rendering above).

I predict the battle would heat up as the Tour headed into its second and third weeks, and riders became hungry for likes. Perhaps they would resort to tweeting out theories about Stranger Things, or voicing their hottest takes on Tom Brady, or producing their own music videos in order to win. Who am I kidding—Colombian and Italian would generate the most engagement every year.

Podium Critters

I’m not the first person to propose swapping out the podium presenters like pooches or kitty cats. Look, I understand the pushback here. Podium presents do play a role in the daily awards ceremony—they show riders where to stand, and then direct whichever sponsor executive, or local politician, has been chosen that day to hand out the jerseys and medals.

Let’s replace them with animal handlers, and then bring in a few critters that best represent the local fauna. Australia’s Tour Down Under gives riders cute baby kangaroos to hold prior to each stage (see above). I’d love nothing more than to see Peter Sagan accept his ceremonial wheel of cheese from a Mouflon, and for Wout van Aert to receive his green jersey from a Chamois.

Bikepacking de France

Last summer, Australian pro cyclist Lachlan Morton by riding the entire Tour de France route as a bikepacking voyage. Morton covered huge distances by day, and slept in campgrounds or alongside the road at night. He even completed the lengthy transfers between each stage that the riders cover by bus or plane. In total, Morton rode 3,424 miles and finished late at night in Paris. The whimsical ride was called the Alt Tour, and Morton did much of it wearing sandals.

I was Editor-in-chief of VeloNews at the time, and I marveled at the by our coverage of Morton’s ride. Some stories overshadowed the actual Tour de France. I was surprised when team, , didn’t tap him to do it again this year.

Anyway, in lieu of the Alt Tour’s absolute success, I suggest staging an unofficial and highly non-competitive bikepacking challenge along the Tour route each year. Note: invite retired pros, Instagram influencers, mustache aficionados, unicyclists, , and other quasi-famous internet cycling celebrities to ride it, and just sit back and watch the global media footprint swell. People love bikepacking content.

Domestique Skills Challenge

When you have a flight with Ryanair.

— Cycling out of context (@OutOfCycling)

The Tour’s mighty spotlight shines on only a handful of riders each year, and most of the 200 or so cyclists toil away in anonymity. These riders, of course, are the , or helpers, and their role is to block wind and carry water bottles for the team leaders. It’s incredibly hard and physically demanding, and yet few casual fans know much about this work. The Tour needs to shine a light on these oft-forgotten heroes.

My idea: designate one stage each year to be the official “domestique skills challenge,” which would basically be cycling’s answer to the , in which hockey players compete to see who is the fastest skater, hardest shooter, and best at . For cycling, I envision events like the water bottle carry (see above), the , and the .

Coed Relay Race

double the fun and double the power

— Team Visma | Lease a Bike Women (@visma_lab_women)

This one might not be that half baked. The Tour de France Femmes was a huge hit, and a sign that the world is hungry for more women’s cycling. The race was billed as a long-awaited event to have the world’s best women’s cyclists share the Tour de France’s mighty stage with the best men. My idea is to create an event in which the men and women actually share the same competition—a relay race pitting coed teams against each other. There’s already one of these at the UCI’s world championships and . And, the stars of the Tour and Tour Femmes just completed an exhibition-style event of this nature at the . The devil would be in the details of how these teams were chosen, and what stakes—if any—would be on the line. I’ll let ASO officials figure that out while I hold my breath for this event to get the green light.

Weirder Time Trial Helmets

Last month my colleague Caley Fretz the awkward and downright ugly new time trial helmets made by bike brand Specialized. I totally disagree with this take. As a fan of the film Spaceballs, I feel that the strange headgear is the closest our sport will ever get to aping Rick Moranis as Dark Helmet. Sorry, Gen Z readers, this reference may be before your time.

VIP Soigneur

Race support

— Valtteri Bottas (@ValtteriBottas)

Check out this video of Formula One driver and global celebrity Valtteri Bottas handing out water bottles to Team Canyon-SRAM riders during the Tour de France Femmes. Pretty cool, huh? Bottas has a vested interest for lending a hand—his partner, Tiffany Cromwell, is Canyon-SRAM’s longtime rider. Still, the clip got me thinking about the intersection of celebrity and access at the Tour de France, and how some cycling super fans would happily pay whatever price necessary to schlep bottles for a team.

The staffers who hand out bottles are called soigneurs, and they also massage the riders after each stage, wash laundry, haul food, and complete dozens of other tasks. My idea is to invite a handful of paying VIPs into the race’s sogineur ranks, to give them the ultimate behind-the-scenes Tour de France experience. Sure, maybe massage duties are off-limits. But if handing out water bottles is fun for Valtteri Bottas, it’s gotta be something a CEO would love to do as well.

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Best of the Tour de France Femmes avec Zwift.

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Watch as Annemiek van Vleuten and the peloton take on the final kilometer in the eighth and final stage of the 2022 Tour de France Femmes avec Zwift.

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Highlights from Stage 3 of the 2022 Tour de France Femmes.

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In a pro cycling career that’s included nearly every type of victory, Vos has never had this: a stage win and the yellow jersey at the Tour de France Femmes. She’ll later call it “definitely the best” win of her career–a weighty statement given that her career contains more than 240 victories in road cycling alone, including three world titles, an Olympic gold medal, three UCI series titles, and 32 stages at the Giro d’Italia, among other wins. And that lineup doesn’t even include her eight cyclocross world titles, Olympic gold medal in track cycling, and various other accomplishments in cycling.

Sitting there past the finish line, in the eye of a post-race media storm, Vos shares a brief hug with her mother–a moment of comfort and calm with a stalwart supporter. Later, in her post-race press conference, Vos reflects on the significance of the celebration.

“Of course, it’s special to us to share a moment with the people close to you,” Vos says. “And I also know that, yeah, even when my girlfriend is not here, she’s also supporting from the side. And my dad and my parents, if they’re not at the race they’re also with their hearts at the race.

“But it’s of course really cool that they were here and also here at the finish line to enjoy and celebrate with me.”

There’s a nice symmetry to Vos winning a stage at the inaugural Tour de France Femmes. Back in 2009 she won the final stage of the final edition of the Grand Boucle Féminine Internationale, one of several races touted as an unofficial women’s Tour de France in the years following the end of the officially licensed event. And then Vos won two editions of La Course by Le Tour de France—a race she helped to launch—including the inaugural edition on the Champs-Élysées back in 2014.

Like that win in 2014, her stage win on Monday at the inaugural Tour de France Femmes was a landmark result for both Vos and for the sport.

“When nine years ago we were talking with the ASO about an opportunity to race [at the Tour de France] it went really fast to get La Course,” Vos says. “And when we raced then the first time on the Champs-Élysées it felt [like] a milestone. And now to be here back for a stage race, for a real Tour de France? Yeah, that’s another milestone.”

In her press conference, the subject of Vos’s age becomes the subject of multiple questions. At 35, how is it she’s still at the top of the sport? Did she think she’d miss her chance to race the Tour de France if the race hadn’t happened now?

“They say age is just a number,” she says with a chuckle. “I feel good and I try to be at the best [that] I can. And, yeah, I think the most important thing is to enjoy and to be able to ride your bike every day with pleasure. As long as I’m healthy and enjoying racing as much with this team …

“At this moment, I don’t think age is something that’s really playing a role except [for] the fact that, of course, some experience might help, especially if you’re racing a final. And that doesn’t mean you never make a mistake. I keep learning.”

As Vos finishes her press conference in a humble sports stadium on the outskirts of Provins, she receives a hearty round of applause from the gathered media members. That’s not a normal occurrence in a Tour de France press room. Then again, there’s nothing normal about what Marianne Vos has achieved today or in the sport more generally.

Vos likely won’t be in yellow on the final podium on Sunday. She and her team are more interested in stage wins on the way there. But you can bet that while Vos is in the maillot jaune, she’ll be doing what she can to keep it. On paper, it’s possible she maintains her lead for the next few stage—all the way up to the mountains of the final two stages (Vos defended her yellow jersey on Tuesday’s stage into Epernay).

But even if Vos loses the jersey between now and Friday, there’s something most fitting about seeing her in yellow. The greatest cyclist of all time, so long a figurehead for women’s cycling, a winner of virtually every race there is to win in a career of remarkable longevity—there could be no finer recipient of the yellow jersey at the inaugural Tour de France Femmes.

In wearing yellow, Vos is right where she belongs.

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This year marks the 109th Tour de France. The race starts in Copenhagen, Denmark, and will end with the final stage at Champs-ÉlysĂ©es, Paris. For the first time, the women’s Tour de France Femmes will premier. The first stage begins on the final day of the Tour.

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Watch as Jasper Philipsen, and the peloton take on the final kilometer in the twenty-first stage of the 2022 Tour de France.

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Cosmo Catalano talks through the critical moment from Stage 1 of the 2022 Tour de France Femmes avec Zwift.

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Watch as Lorena Wiebes, and the peloton take on the final kilometer in the first stage of the 2022 Tour de France Femmes avec Zwift.

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Cosmo Catalano talks through the critical moment from stage 20 of the 2022 Tour de France.

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