In an effort to assert their authenticity and iconic status, beer and are teaming up on a full line of clothing and accessories made by 翱鈥橬别颈濒濒 and plastered with PBR logos. Board shorts, tees, coolers, towels, trucker caps with built in bottle openers and flip flops are just a few of the PBR/翱鈥橬别颈濒濒 items you鈥檒l be able to purchase at retailers nationwide come this spring.
鈥淭his season, we stayed true to our roots and designed with the American heritage in mind. The collaboration with PBR is a great way to celebrate the legacy of two American brand,鈥 said Shawn Peterson, vice president of 翱鈥橬别颈濒濒 Men鈥檚 Design.
鈥淲ith a combined 229 years of true American heritage, there are few other brands that reflect the authenticity, pioneering spirit, and reliability of PBR and 翱鈥橬别颈濒濒,鈥 said Dan McHugh, chief marketing officer of PBR.
We鈥檝e never heard 鈥渞eliable鈥 used to describe beer before, so we鈥檒l continue to ponder that.
And, so far, neither logoed skinny jeans nor blue ribbon-decorated wife beaters, those favorites of fraternity brothers young and old, are on the list of retro products we鈥檒l be seeing from the two brands. So, some college students may need to supplement their new PBR wardrobe with items already in the closet.
Available spring 2013; ; .
鈥擝erne Broudy