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(photo: Inga Hendrickson)

Buy This Watch. Plant a Tree.

Published: 
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(photo: Inga Hendrickson)

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The gift of a watch says “You’re special.” The gift of the WeWood Laguna timepiece ($320) says “You’re one of a kind.”

Italian manufacturer WeWood uses remnant hardwoods, so no trees are cut down to get that handsome, grainy bezel and band. For the Laguna, the brand reclaimed oak from old mooring posts used to mark off entrances or tie up boats in the canals of Venice, Italy. That oak is paired with precise Swiss movement, scratchproof glass, and glow-in-the-dark hands.

For every watch it sells, WeWood plants a tree—over 500,000, from mangroves to ponderosa pines, across the globe since 2010. So buy yourself one while you’re at it.

From ϳԹ Magazine, December 2017 Lead photo: Inga Hendrickson

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