A business model in which a company sells its products via its own website, catalog, or store, reducing retail markup and passing the savings along to the consumer. While a number of large, established brands have direct-to-consumer channels, a wave of smaller companies are experiencing success with the approach, among them apparel makers Ի and camera maker . The strategy is to appeal to customers by eliminating the cost increases accrued by third-party brick-and-mortar shops or online intermediaries. Last year, for example, engineers at ’s optics division spun off a company called , a direct-to-consumer binocular outfit that sells $2,000 optics for about $1,000.
(Photo: Becca Skinner/Courtesy of Maven)
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From ϳԹ Magazine, August 2015
Lead Photo: Becca Skinner/Courtesy of Maven