A water shoe that came to define a generation of river athletes. The shoe was developed in 1984 by , a Grand Canyon rafting guide, after he got tired of losing his flip-flops in the river. His solution was a rugged, rubber-soled platform with Velcro straps hefty enough to clench your feet while swimming in rough whitewater and survive the day-to-day abuse of rafting and hiking. are now ubiquitous among outdoor enthusiasts. The company also spawned more than a dozen brands vying for space in the new footwear category—including and —and launched the unfortunate cotton-socks-with-sandals look.
It’s Pronounced TEH-vuh
There are a few other company names you’re probably saying wrong.
Vibram:շ-ܳ
Dynafit:ٷ-Գܳ-ھ
Mammut: Ma-MOOT
Millet: Me-YAY
Sorel:鷡-ܱ
Patagonia:ʲ-ٳܳ-Ұ-