Climbing shoes just got a whole lot better looking thanks toSo Ill.
The St. Louis, Missouri-based company, which has been making climbing holds for over ten years and operates, partnered with a French footwear designer to create that bring bright colors and vintageaestheticsto this otherwise drab segment of gear.“I think a lot of brands have lost touch with millennials,” So Ill owner Daniel Chancellor, 33, told ϳԹ. “We’re catering to a new generation.”
Of course, the shoes also perform. The mainrubber compound, called Dark Matter,was originally developed for the Navy SEALs andmakes theoutsolesboth sticky and durable. The outsoles also come in variouscolors, adding yet another touch of character.
So far the company hasraised 800 percent of its Kickstartergoal. And there's still two weeks to go.
From $69,