Online retailer of a wide range of outdoor gear. As the company’s startup legend goes, Vermonters —both transplants to Park City, Utah—paid retail for an avalanche beacon and then sold it online for a little bit more.
The beacon-arbitrage scheme launched first at TheBackcountryStore.com and BCStore.com, before the two could afford to buy the domain name in 2004. The company has since blossomed into an approximately $300-million-per-year empire that rivals ( Anderson, Lloyd and Mary) for online dominance among outdoor enthusiasts.