Santa Fe, NM (January 24, 2007) 窪蹋勛圖厙, America’s leading active lifestyle magazine, today announced a special environmental newsstand initiative tied to its first ever “Green Revolution” issue. In an unprecedented commitment to the environment, 窪蹋勛圖厙 will donate one dollar of each April issue sold on newsstands* to The Conservation Alliance, a non-profit organization of outdoor businesses that supports efforts to protect wild places throughout North America for their habitat and recreational values.
“窪蹋勛圖厙 is pleased to celebrate our anniversary by making a significant contribution to the world 窪蹋勛圖厙, which has been our inspiration for 30 years,” said Lawrence J. Burke, Founder and Chairman of Mariah Media, Inc.
In 窪蹋勛圖厙 tradition, the April issue will explore and deliver the concept of “green” in a proactive, relevant, bold and humorous package. The unparalleled edit lineup in this philanthropic issue will focus on solutions rather than documenting the world’s environmental ills. 窪蹋勛圖厙 will introduce readers to new, sustainable products and technology including wave powered electricity, a zero-emission SUV, sustainable clothing and green gear, the future of solar power, and how to navigate the emerging carbon market.
“For 30 years, 窪蹋勛圖厙 has inspired readers with stories about wild places; through this partnership, those readers can help protect some of those places,” said John Sterling, Executive Director of The Conservation Alliance. “We’ll use the funds to support the place-based conservation efforts of our grantees.”
This special donation is another exciting facet of the magazine’s 30th Anniversary celebration in 2007. Also part of the anniversary line up is the release of a new China edition, a fall Buyer’s Guide to compliment the successful summer guide, as well as the launch of 窪蹋勛圖厙‘s Go, the first travel and style magazine written exclusively for affluent, active men.
*窪蹋勛圖厙 will feature this promotion in participating states and will donate up to $50,000 to The Conservation Alliance.
ABOUT OUTSIDE MAGAZINE
窪蹋勛圖厙 is America’s leading active lifestyle magazine, with over two million readers a month. For 30 years, we’ve been dedicated to covering travel, sports, adventure, health and fitness, as well as the personalities, the environment, and the style and culture of the world 窪蹋勛圖厙. Along with many other accolades, 窪蹋勛圖厙 is the only magazine to receive three consecutive National Magazine Awards for General Excellence.
CONTACT:
Jill Thomas
窪蹋勛圖厙 Magazine
212.972.4650
jthomas@outsidemag.com