The past four decades of designs have added up for . Beyond creating an impressive collection of high-quality, purpose-built winter gear, the California-based accessories brand has maintained an unwavering commitment over the past 40 years to getting people from all backgrounds outside. To learn more about how Seirus has evolved and impacted the industry, we talked to Mike Carey, co-founder and owner of Seirus. In addition to his distinguished career as an NFL official, Carey is known for empowering outdoor adventurers to push boundaries, explore more, play in comfort, and go further in the world of winter play.
ϳԹ: What role did Cat Tracks play in establishing the Seirus brand?
Mike Carey: were the spark that launched us into the snow sports industry, establishing the brand’s dedication to enhancing outdoor experiences with innovative gear. At the time, damaged boot-binding systems were contributing to the growing number of ski-related lower leg injuries. Cat Tracks—designed to protect ski boot soles off the slopes—were the solution. The product laid the foundation for what Seirus would become: a brand driven to tackle challenges.
What innovations followed as Seirus continued to make a name for itself with purpose-driven warmwear?
Following the release of Cat Tracks, here’s a timeline of Seirus’s ground-breaking new products and technologies.
1993: Combo Scarf
revolutionized cold-weather face protection. This exclusive, proprietary design was thoughtfully crafted to pair with goggles, ensuring a snug fit without compromising visibility. Large central breathing holes enhance airflow, while closed-cell Neofleece keeps you dry and warm. And thanks to the plush fleece scarf, Combos provide an additional layer of reliable protection against the elements.
1996: All Weather Collection
The release of the set a new standard for lightweight warmth and versatility. Designed with a sleek, fitted structure, the gloves offer dexterity by removing excess bulk. All models in the collection feature our exclusive Weathershield tri-laminate technology, which ensures a four-way-stretch outer, a windproof/waterproof-breathable membrane, and a moisture-wicking inner lining.
2007: Xtreme All Weather Gloves
The All Weather collection expanded to include, a fusion of Weathershield strength and flat-seam stitching for 100 percent waterproof protection with the best dexterity available.
2012: HeatTouch Gloves
introduced new innovations in personalized warmth, with three adjustable heat settings. Fueled by a slim battery and a Flexible Fusion heat panel, warmth is distributed evenly across the back of your hand and wraps around your fingertips, providing hours of targeted heat without compromising comfort.
2013: Heatwave Technology
Our exclusive hit the market. It works like this: The kinetic phase transforms energy into extra warmth, while the reflective stage bounces back radiating heat. This marked a significant advancement from our original Thermalux reflective technology introduced in the ’90s. This breakthrough continued to redefine the industry standard for glove liners, offering reliable warmth that truly sets us apart. Since then, we’ve integrated this Heatwave technology into all our products.
2015: Magne Series
Designed for effortless convenience, each piece in the collection integrates magnets for easy adjustments with gloved hands. Starting with the Magnemask, the magnetic seams allow you to perform tasks without totally removing the garment—simply unsnap the front part of your face mask to chat on the lift or eat a snack.
2019: Heatwave Base Layers
These keep you super warm, super dry, and incredibly comfortable in the cold. The three different weights are tailored for every unique adventure: Performance weight for high-energy activities, Winter weight for those frigid days, and All Season weight for superior versatility in changing temperatures.
2021: Magne Mitt
We expanded the Magne functionality to our mitts, granting fast finger access for when dexterity calls. Then, simply tuck your hand into and snap the seam back into place to ensure warmth, performance, and protection from the elements.
2024: HeatTouch Hellfire Magne Mitt
In 2024, we combined two of our innovations: HeatTouch and Magne Mitt. The brings together the best of both worlds—glove versatility and mitt warmth—making it your go-to for extreme comfort and functionality. With advanced heated technology and rechargeable battery packs, this mitt offers up to 12 hours button-activated heat.
Where does Seirus find inspiration for its products?
We draw inspiration from our team’s diverse backgrounds and outdoor experiences. Our company culture fosters collaboration, allowing us to tackle a variety of challenges head-on. By tapping into our team’s collective knowledge, we uncover innovative solutions that address specific problems faced by the outdoor community.
What kind of outdoor community are you creating with Seirus?
Our mission is to ensure that everyone sees themselves represented in the outdoors, creating a vibrant community where unique expressions of our shared values can thrive. Every initiative we undertake is guided by our core principles: inclusivity, empowerment, and explorations. By providing high-quality gear, we aim to break down barriers in outdoor accessibility. We’re working to make the great outdoors a place where every voice is heard and every individual can embark on adventure.
With so many accomplishments over its 40 years, how is Seirus celebrating?
By reflecting on our journey and the incredible community that has supported us along the way. We’re planning a few collaborations with industry friends to honor our legacy and highlight the innovative spirit that drives us all. We’re thrilled to support our partners through shared initiatives and by offering opportunities for the next generation of outdoor enthusiasts and entrepreneurs.
We also remain committed to our , which gives back through outdoor accessibility and inclusivity initiatives. We’re not just celebrating our past and how far we’ve come; we’re also looking forward to the future and continuing to empower outdoor enthusiasts of all backgrounds to explore, enjoy, and benefit from getting outside.
For four decades, has redefined warmth and comfort, crafting gear through hands-on research and development. Our commitment to inclusivity and enjoyment in outdoor recreation extends to our entire community, from co-creators to customers. Whether worn on mountain peaks or city streets, every piece of Seirus gear embodies innovation and collaboration.