Lance Armstrong has signed a three-year agreement with Michelob ULTRA to become the beer's new spokesperson, according to . Armstrong will appear in two new commercials for the company that are scheduled to air in 2010, and will also be a part of their new product packaging.
“I'm always making decisions that complement my active lifestyle, and this includes my beer choice,” said Armstrong in a press release. “I'm excited about my association with Michelob ULTRA.”
–Dave Costello