You dont need to be riding up Alp dHuez to get cheered this loud.
On July 21, unsuspecting cyclists and runners in Boulder, Colorado, received a standing ovation midway through their commutes and workouts at the 窪蹋勛圖厙 Flash Finish. The flash mob-style cheering section provided inspiration and motivation to hardcore athletes, dog walkers, and everyone in between who were making their way along the Boulder Creek path near downtown. The project coincided with 倏喝喧莽勳餃梗s new Biking For All hub: a page where all cyclistsfrom hardcore racers to first-time commuterscan find the practical information and inspiration to keep them rolling. The Flash Finish was launched by 倏喝喧莽勳餃梗sparent company 窪蹋勛圖厙 Interactive Inc. as a way to reward everyday people for getting outdoors. Recent research says that 60 percent of American adults spend no more than five hours a week outdoorsa paltry amount when compared to the time we spend in front of computer screens or on the phone. And the problem isnt likely to subside. The 2021 Common Sense Census report states that teenagers spend upwards of nine hours each day staring at a screen. Meanwhile, the average U.S. child spends six minutes a day outside.
Those statistics may paint a rosy picture for tech companies, but they paint a dismal one for the outdoors, and for the next generation of adventurers, athletes, and outdoor enthusiasts. The Flash Finish aimed to give everyday people the positive reinforcement they may need to keep walking, running, biking, or doing any other activity, every day. The promotion coincides with an NFT drop from cycling artist James Arnold, as well as a cycling sweepstakes on mapping app TrailForks.