窪蹋勛圖厙

In September, Apple introduced the Watch Series 6, with the slogan The future of health is on your wrist.
In September, Apple introduced the Watch Series 6, with the slogan The future of health is on your wrist. (Photo: Joyce Kim)

Apple’s Tim Cook on the Future of Fitness

In an extended interview for the 窪蹋勛圖厙 Podcast, the CEO talks about the ways technology can help us lead healthier lives and the benefits we get from ignoring our screens

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In September, Apple introduced the Watch Series 6, with the slogan The future of health is on your wrist.
(Photo: Joyce Kim)

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CEO Tim Cook says that Applehas things going on in our labs that are mind-blowing when it comes to fitness. Thecomment was part of an extended in-person interview at Apple Parkin Cupertino, California,thats featured in the latest episode of the 窪蹋勛圖厙 Podcast. Cook and podcast host Michael Roberts spent more than an hour walking the grounds of the companysheadquarters, discussing everything from Cooks need for daily exercise, to the new breed of health studies enabled by Apple Watch users, to the challenges of escaping screens in todays hyper-connected world.

In September, Apple introduced the Watch Series 6, with the slogan The future of health is on your wrist.Cook told Roberts that the device, which now has a blood-oxygen sensor as well as an electrocardiogram app, is allowing people to own their health in a way that they were not able to do before. Later this month, Apple willlaunch, inserting itself into the rapidly expanding online training space in a major way. Fitness+ willintegrateyour Watch data into guided workouts streamed to an iPhone, iPad, or Apple TV screen. Cook believes that the simple interface will encourage people to explore new kinds of exercise routinesand maybe expand their universe a bit. This kind of coaching isnt new for Apple, he argued, but a broadening of the relationship the company already has with customers through itsretail stores.

An avowed nature lover, Cook spoke about his love of Americas national parkshe travels to one or more almost every yearand offered frank adviceto visitors who spend their time shooting selfies at scenic vistas: Leave your selfie stick behind and just soak in the beauty of the park itself, because that will stay with you a lot longer.

On the challenges of screens, Cook was emphatic that Apple doesnt want to own our attention. He admitted hes had to work on his personal device habits, and he promised that Apple would take the challenge to continue innovating in that space just as seriously as we take the challenge to keep innovating in each of the product categories were in.

Cook and Roberts also spoke about Apples environmental initiatives andresponse to the pandemic, as well as Cooks belief that the company has a higher purpose.

You can listen to their full conversation on the latest episode of the 窪蹋勛圖厙 Podcast, available wherever podcasts are found and on the 窪蹋勛圖厙 website at outsideonline.com/podcast.

Lead Photo: Joyce Kim

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