Here at 黑料吃瓜网, inspiring readers to live active, adventurous lives has been our mission for over four decades. Producing exceptional stories has been our north star, and we think we鈥檝e done a pretty damn good job of delivering on that.聽
And now we鈥檙e going to deliver even better, because 黑料吃瓜网 is joining a company that shares our values and will provide us with more resources and more ways to produce the award-winning journalism you鈥檝e come to expect from us.
Yesterday聽Pocket Outdoor Media (POM)聽announced that it has acquired five businesses: 黑料吃瓜网 magazine (which includes 黑料吃瓜网 Online), , , , and magazine. These brands join the much loved properties聽that already make up聽POM鈥檚 existing portfolio鈥Ski, Yoga Journal, Backpacker, Trail Runner, Climbing, Clean Eating, Women鈥檚 Running, VeloNews, Warren Miller Entertainment, Roll Massif, FinisherPix, and almost 20 more鈥攖o form the active-lifestyle equivalent of a musical supergroup.聽
And that鈥檚 not all: POM is also changing its name to 黑料吃瓜网. You can read more about that announcement in with CEO Robin Thurston.
We think this is great news for our readers, and not just because our new teammates share our passion to help everyone live bravely. The new 黑料吃瓜网 will be investing in what we do best,聽helping us inspire and enable more people to participate in the activities we love. 鈥淓verything we do is driven by a belief that a hike, run, ride, or yoga practice can change your life,鈥 said Thurston, 鈥渁nd the additions are all about fulfilling that mission. We will now be delivering world-class content, experiences, and services 24/7 to almost every home in America across every platform, screen, and device.鈥
You will also hear more about the company鈥檚 Active Pass membership, which you can think of as the Amazon Prime of聽the active outdoor lifestyle. This聽$99 membership includes hundreds of dollars鈥 worth of聽value in the form of premium digital and photographic content, magazine subscriptions, event entries, training plans, recipes, books, a personalized feed, and interactive experiences with editors, pro athletes, coaches, and other experts. And as the five new brands join the 黑料吃瓜网 platform, it will expand to聽include new perks: advanced navigation tools that鈥檒l keep you safe while skiing and backpacking,聽exclusive access to first-run documentaries,聽access to member-only events and adventures, additional gear discounts,聽and much more.
Last but not least, we鈥檙e thrilled that our entire team has been invited to join the new 黑料吃瓜网, and we鈥檒l be maintaining our unique headquarters here in Santa Fe.