You’ve likely seen adrenaline-pumping videos of mountain bikers soaring off cliffs, descending steep and rocky trails, and flipping aerial stunts off of dirt jumps. This style of mountain biking—called freeride—traces its roots back to a small cadre of athletes who all sought to push the boundaries of the sport decades ago.
The new feature documentary Nothing’s for Free, produced by ϳԹ Studios in association with Freeride Entertainment, chronicles the birth and evolution of freeride from a cult sport to a global phenomenon. It takes viewers on a 30-year journey with the pioneers, visionaries, and industry masterminds that pushed the sport to where it is today. ϳԹ+ members can now .