Robin Thurston is the CEO and founder of ϳԹ., an outdoor media platform and home to iconic brands like ϳԹ magazine, Warren Miller, Pinkbike, GaiaGPS, and more. As a lifelong cyclist who raced professionally early in his career, his passion for the outdoors fueled his entrepreneurial ventures that merge technology, fitness, and the outdoor industry. Before ϳԹ Inc., he co-founded MapMyFitness, a groundbreaking platform that transformed the way cyclists track and share their routes. Robin was born and raised in Colorado, where his love of the mountains often takes his adventures to the ski slopes, hiking trails, and bike routes where he gets to live out the company’s mission to #getoutside
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A trip in British Columbia with CMH Heli-Skiing made ϳԹ Inc. CEO Robin Thurston even more passionate about his company’s mission: to get everyone outside