The OBJ Outdoor Index tracked similarly to other U.S. indices last month, heading south as winter approaches. The outdoor industry sustained a bruising 10.58 percent dip after August’s 3.04 percent decline, continuing a downward trend that shows no signs of slowing and has all but erased short-term hopes for investors after an encouraging 4.08 percent bump to the OBJ Index in July.

VF Corporation, Newell Brands Inc., and Adidas saw the largest percentages of downward change last month, with no OBJ Index companies reporting any gains. Dick’s Sporting Goods, Deckers Outdoor Corp., and Columbia Sportswear Co. fared better than most, but still gave little cause for celebration among outdoor investors.

In other stock news, Callaway Golf Co. officially changed its name to Topgolf Callaway Brands Corp., and its NYSE stock ticker is now MODG (previously ELY). The change took place September 6 and reflects Callaway’s 2021 merger with Topgolf. (Investors don’t seem too teed off about the switch.)

Here’s a look at what happened in September.

OBJ Outdoor Index Compared to Other Indices: September 2022

Of the 28 public companies that OBJ tracks, all took hits in September. These are the companies that saw the smallest declines:

1. Dicks’s Sporting Goods Inc. (NYSE: DKS): -1.63%
2. Deckers Outdoor Corp. (NYSE: DECK): -2.79%
3. Columbia Sportswear Co. (Nasdaq: COLM): -5.53%

And here are the companies that saw the biggest declines last month:

1. VF Corp. (NYSE: VFC): -27.84%
2. Adidas AG (OTC: ADDYY): -22.61%
3. Newell Brands Inc. (Nasdaq: NWL): -22.18%

Tracking the Monthly OBJ Outdoor Index

Below is the OBJ Outdoor Index for September 2022. The Index shows how 28 public corporations—mostly parent companies of outdoor brands, with a couple of retailers, a ski resort giant, and a trade show operator included as well—performed in the calendar month.

The chart includes the companies’ share prices at the close of the last business day of the previous month (August 31), their share price at the close of the last business day of the tracked month (September 30), and the percent change during that period.

The OBJ Outdoor Index, unlike other indices such as the Dow, doesn’t use a market-cap weighting system.

Foreign companies’ shares are presented here in U.S. dollars and designated as OTC (over-the-counter) securities since they aren’t listed on U.S. stock exchanges. Two exceptions are Dometic Group AB and Fenix Outdoor International Group, whose share prices can be found only on Nasdaq Stockholm and are represented as U.S. currency converted from the Swedish krona.

Underneath the stock chart are capsules on each of the 28 companies of the OBJ Outdoor Index, including headquarters location, connections to the outdoor industry (if not immediately obvious), key executives, and recent editorial coverage in OBJ, where applicable.

OBJ Outdoor Index: September 2022

*Currency converted from Swedish krona

OBJ Outdoor Index: Company Guide

Adidas AG (OTC: ADDYY)

• Headquarters: Herzogenaurach, Germany (U.S. operation is based in Portland, Oregon)
• Outdoor connection: While Adidas might be known for its athletic apparel, the company also possesses some core outdoor DNA through its Portland, Oregon-based Adidas Terrex and Five Ten brands.
• Key executives: Kasper Rorsted, CEO; Carla Murphy, GM, Adidas Outdoor

ANTA Sports Products Ltd. (OTC: ANPDY)

• Headquarters: Xiamen, China (subsidiary Amer Sports is based in Helsinki, Finland, and its U.S. operation is based in Ogden, Utah)
• Outdoor connection: ANTA is the owner of Amer Sports and its portfolio of outdoor and snow sports brands — Salomon, ������’t������, Armada Skis, and Atomic.
• Key executives: Jie Zheng, CEO, Amer Sports

Camping World Holdings Inc. (NYSE: CWH)

• Headquarters: Lincolnshire, Illinois
• Key executives: Marcus Lemonis, CEO

Canada Goose Holdings Inc. (NYSE: GOOS)

• Headquarters: Toronto, Ontario
• Outdoor connection: In addition to its eponymous apparel brand, Canada Goose owns and operates footwear brand Baffin.
• Key executives: Dani Reiss, CEO

Canadian Tire Corp. (OTC: CDNAF)

• Headquarters: Toronto, Ontario
• Outdoor connection: CTC boasts an iconic outdoor brand, Helly Hansen, in its portfolio. (It also operates a chain of sporting goods retail stores throughout Canada.)
• Key executives: Paul Stoneham, CEO, Helly Hansen (departing)

Clarus Corp. (Nasdaq: CLAR)

• Headquarters: Salt Lake City, Utah
• Outdoor connection: Clarus is a holding company whose flagship outdoor brand is Black Diamond Equipment. Clarus also owns Rhino-Rack, Pieps, SKINourishment plus two bullet manufacturers.
• Key executives: John Walbrecht, President

Columbia Sportswear Co. (Nasdaq: COLM)

• Headquarters: Portland, Oregon
• Outdoor connection: In addition to the Columbia brand, the Portland-based apparel and footwear giant includes Mountain Hardwear, prAna, and SOREL in its portfolio.
• Key executives: Timothy Boyle, CEO

Compass Diversified (NYSE: CODI)

• Headquarters: Westport, Connecticut
• Outdoor connection: Long known for its hook-and-bullet assets, CODI added a big outdoor name in the fall of 2020 with the acquisition of BOA Technology Inc.
• Key executives: Shawn Neville, CEO, BOA Technology

Deckers Outdoor Corp. (NYSE: DECK)

• Headquarters: Goleta, California
• Outdoor connection: Deckers is a major player in outdoor and active footwear with such brands as Hoka One One, Teva, Sanuk, and Ugg.
• Key executives: Wendy Yang, President, performance lifestyle brands

Dick’s Sporting Goods Inc. (NYSE: DKS)

• Headquarters: Pittsburgh, Pennsylvania
• Outdoor connection: The sporting goods retail giant recently launched an outdoor store concept called Public Lands, led by industry veteran Todd Spaletto.
• Key executives: Lauren Hobart, President and CEO; Todd Spaletto, President, Public Lands

Dometic Group AB (STO: DOM.ST)

• Headquarters: Stockholm, Sweden
• Outdoor connection: The Swedish-based company manufactures accessories for mobile-living end markets such as campers and RVs, and it recently acquired Igloo Products Corp.
• Key executives: Juan Vargues, President and CEO

Emerald Holding Inc. (NYSE: EEX)

• Headquarters: San Juan Capistrano, California
• Outdoor connection: Emerald is the owner and operator of the twice-annual Outdoor Retailer and Surf Expo trade shows
• Key executives: Hervé Sedky, CEO

Fenix Outdoor International AG (OTC: FNXTF)��

• Headquarters: Zug, Switzerland (U.S. headquarters in Louisville, Colorado)
• Outdoor connection: The Swiss company’s outdoor brands include Fjallraven, Royal Robbins, and Primus.
• Key executives: Martin Nordin, CEO; Nathan Dopp, CEO Americas

Garmin Ltd. (Nasdaq: GRMN)

• Headquarters: Schaffhausen, Switzerland (U.S. headquarters in Olathe, Kansas)
• Key executives: Clifton Pemble, President and CEO

GoPro (Nasdaq: GPRO)

• Headquarters: San Mateo, California
• Key executives: Nick Woodman, CEO

Helen of Troy Ltd. (Nasdaq: HELE)

• Headquarters: El Paso, Texas
• Outdoor connection: Among its many consumer brands is Hydro Flask, the maker of insulated and stainless steel drinkware, and Osprey.
• Key executives: Julien Mininberg, CEO

Johnson Outdoors Inc. (Nasdaq: JOUT)

• Headquarters: Racine, Wisconsin
• Outdoor connection: The company owns two outdoor brands (Eureka and Jetboil) and two watercraft brands (Old Town and Ocean Kayak).
• Key executives: Helen P. Johnson-Leipold, Chairman and CEO

On Holding AG (NYSE: ONON)

• Headquarters: Zurich, Switzerland
• Outdoor connection: The running shoe brand recently went public, pricing its IPO of 31.1 million shares at $24 a share—up from its initial expectations—for an initial raise of $746 million.
• Key executives: Martin Hoffmann, Co-CEO and CFO, Marc Maurer, Co-CEO, and Olivier Bernhard, Co-Founder and Executive Director

Newell Brands Inc. (Nasdaq: NWL)

• Headquarters: Atlanta, Georgia
• Outdoor connection: The company’s core outdoor brands are Marmot and Coleman (and there is some crossover into outdoor with its other consumer brands Contigo, Ex Officio, and Stearns)
• Key executives: Ravi Saligram, CEO

Samsonite International SA (OTC: SMSEY)

• Headquarters: Hong Kong
• Outdoor connection: The luggage giant owns outdoor pack and bag brands Gregory Mountain Products and High Sierra
• Key executives: John Sears, VP, Gregory

Solo Brands, Inc. (NYSE: DTC)

• Headquarters: Southlake, TX
• Outdoor Connection: The growing specialty company owns Solo Stove, Oru Kayak, Chubbies and water sports company Isle.
• Key Executives: John Merris, CEO; Samuel Simmons, CFO

Thule Group AB (OTC: THUPY)��

• Headquarters: Malmö, Sweden
• Outdoor connection: The Swedish maker of Thule car racks, luggage, and baby strollers recently got into car-top campers with its purchase of Tepui.
• Key executives: Magnus Welander, CEO; Hilary Hartley, President Americas

Topgolf Callaway Brands Corp. (NYSE: MODG)

• Headquarters: Carlsbad, California
• Outdoor connection: Though primarily a golf manufacturer and now the owner of Topgolf, the company made a big play in the outdoor space in late 2018 with the acquisition of European outdoor brand Jack Wolfskin.
• Key executives: Oliver Brewer, President and CEO, Callaway; Richard Collier, CEO, Jack Wolfskin; Diana Seung, GM, Jack Wolfskin North America

Vail Resorts Inc. (NYSE: MTN)

• Headquarters: Broomfield, Colorado
• Outdoor connection: In addition to being the largest ski resort operator in the world, Vail also operates massive lodging and retail operations.
• Key executives: Kirsten Lynch, CEO

VF Corp. (NYSE: VFC)

• Headquarters: Denver, Colorado
• Outdoor connection: One of the biggest, most influential corporations in the outdoor industry, VF Corporation owns and operates an “outdoor” portfolio of The North Face, Altra, Icebreaker, Smartwool, Timberland, and an “active” portfolio of Eastpak, JanSport, and Vans.
• Key executives: Steve Rendle, CEO

Vista Outdoor Inc. (NYSE: VSTO)

• Headquarters: Anoka, Minnesota
• Outdoor connection: Vista did some rightsizing of its portfolio in recent years by shedding its firearms assets and acquiring new brands in the outdoor and shooting sports spaces. Its outdoor portfolio now consists of CamelBak, Camp Chef, Bell, Giro, QuietKat, Stone Glacier, and Venor.
• Key executives: Christopher Metz, CEO
• Recent OBJ coverage:

Wolverine World Wide Inc. (NYSE: WWW)

• Headquarters: Rockford, Michigan
• Outdoor connection: Another of the big footwear players, Wolverine owns and operates such outdoor brands as Merrell and Chaco, while other brands include Wolverine, Saucony, and Cat Footwear.
• Key executives: Blake Krueger, CEO

Yeti Holdings Inc. (NYSE: YETI)��

• Headquarters: Austin, Texas
• Key executives: Matthew Reintjes, President and CEO

The post September Saw Another Stock Slide for the Outdoor Industry. This Time, It Was a Big One. appeared first on ���ϳԹ��� Online.

After July’s modest gains, outdoor stocks resumed their downward trend last month. The OBJ Index slid -3.04 percent in August after a 4.08 percent uptick in July.

Yeti Holdings took the biggest hit, followed by Clarus Corp., Dometic Group, and Solo Brands. Dick’s Sporting Goods continues to buck the downward trend with impressive gains. Overall, stocks on the OBJ Index significantly underperformed compared to other indices, indicating more uncertainty ahead for outdoor investors.

Here’s a look at the August numbers.

OBJ Outdoor Index vs. Other Indices: August 2022

Of the 28 public companies that OBJ tracks, six saw share price increases in August, up from only two in July. Here are the month’s top stock performers:

1. Emerald Holdings Inc. (NYSE: EEX): +21.59%
2. Samsonite International SA (OTC: SMSEY): +18.03%
3. Dicks’s Sporting Goods Inc. (NYSE: DKS): +13.66%

And here are the companies that saw the biggest declines last month:

1. Yeti Holdings Inc. (NYSE: YETI): -27.34%
2. Clarus Corp. (Nasdaq: CLAR): -26.43%
3. Dometic Group AB (STO:DOM:ST): -16.03%

Tracking the monthly OBJ Outdoor Index

Below is the OBJ Outdoor Index for August 2022. The Index shows how 28 public corporations—mostly parent companies of outdoor brands, with a couple of retailers, a ski resort giant, and a trade show operator included as well—performed in the calendar month.

The chart includes the companies’ share prices at the close of the last business day of the previous month (July 29), their share price at the close of the last business day of the tracked month (August 31), and the percent change during that period.

The OBJ Outdoor Index, unlike other indices such as the Dow, doesn’t use a market-cap weighting system.

Foreign companies’ shares are presented here in U.S. dollars and designated as OTC (over-the-counter) securities since they aren’t listed on U.S. stock exchanges. Two exceptions are Dometic Group AB and Fenix Outdoor International Group, whose share prices can be found only on Nasdaq Stockholm and are represented as U.S. currency converted from the Swedish krona.

Underneath the stock chart are capsules on each of the 28 companies of the OBJ Outdoor Index, including headquarters location, connections to the outdoor industry (if not immediately obvious), key executives, and recent editorial coverage in OBJ, where applicable.

OBJ Outdoor Index: August 2022

*Currency converted from Swedish krona

OBJ Outdoor Index: Company Guide

Adidas��AG��(OTC: ADDYY)

• Headquarters:��Herzogenaurach, Germany (U.S. operation is based in Portland, Oregon)
• Outdoor connection:��While��Adidas��might be known for its athletic apparel, the company also possesses some core outdoor DNA through its Portland, Oregon-based��Adidas Terrex��and��Five Ten��brands.
• Key executives: Kasper Rorsted, CEO; Carla Murphy, GM, Adidas Outdoor

ANTA Sports Products Ltd.��(OTC: ANPDY)

• Headquarters:��Xiamen, China (subsidiary Amer Sports is based in Helsinki, Finland, and its U.S. operation is based in Ogden, Utah)
• Outdoor connection:��ANTA is the owner of Amer Sports and its portfolio of outdoor and snow sports brands —��Salomon,��������’t������,��Armada Skis, and��Atomic.
• Key executives: Jie Zheng, CEO, Amer Sports

Callaway��Golf Co.��(NYSE: ELY)

• Headquarters:��Carlsbad, California
• Outdoor connection:��Though primarily a golf manufacturer and now the owner of Topgolf, the company made a big play in the outdoor space in late 2018 with the acquisition of European outdoor brand��Jack Wolfskin.
• Key executives: Oliver Brewer, President and CEO, Callaway; Richard Collier, CEO, Jack Wolfskin; Diana Seung, GM, Jack Wolfskin North America

Camping World Holdings Inc.��(NYSE: CWH)

• Headquarters:��Lincolnshire, Illinois
• Key executives: Marcus Lemonis, CEO

Canada Goose��Holdings Inc.��(NYSE: GOOS)

• Headquarters:��Toronto, Ontario
• Outdoor connection: In addition to its eponymous apparel brand,��Canada Goose��owns and operates footwear brand Baffin.
• Key executives: Dani Reiss, CEO

Canadian Tire Corp.��(OTC: CDNAF)

• Headquarters:��Toronto, Ontario
• Outdoor connection:��CTC boasts an iconic outdoor brand,��Helly Hansen, in its portfolio. (It also operates a chain of sporting goods retail stores throughout Canada.)
• Key executives: Paul Stoneham, CEO, Helly Hansen (departing)

Clarus Corp.��(Nasdaq: CLAR)

• Headquarters:��Salt Lake City, Utah
• Outdoor connection:��Clarus is a holding company whose flagship outdoor brand is��Black Diamond Equipment. Clarus also owns��Rhino-Rack,��Pieps,��SKINourishment��plus two bullet manufacturers.
• Key executives: John Walbrecht, President

Columbia Sportswear Co.��(Nasdaq: COLM)

• Headquarters:��Portland, Oregon
• Outdoor connection:��In addition to the��Columbia��brand, the Portland-based apparel and footwear giant includes��Mountain Hardwear,��prAna, and��SOREL��in its portfolio.
• Key executives: Timothy Boyle, CEO

Compass Diversified��(NYSE: CODI)

• Headquarters:��Westport, Connecticut
• Outdoor connection:��Long known for its hook-and-bullet assets, CODI added a big outdoor name in the fall of 2020 with the acquisition of��BOA Technology Inc.
• Key executives: Shawn Neville, CEO, BOA Technology

Deckers��Outdoor Corp.��(NYSE: DECK)

• Headquarters:��Goleta, California
• Outdoor connection:��Deckers is a major player in outdoor and active footwear with such brands as��Hoka One One,��Teva,��Sanuk, and��Ugg.
• Key executives: Wendy Yang, President, performance lifestyle brands

Dick’s Sporting Goods Inc.��(NYSE: DKS)

• Headquarters:��Pittsburgh, Pennsylvania
• Outdoor connection:��The sporting goods retail giant recently launched an outdoor store concept called��Public Lands, led by industry veteran Todd Spaletto.
• Key executives: Lauren Hobart, President and CEO; Todd Spaletto, President, Public Lands

Dometic Group AB��(STO: DOM.ST)

• Headquarters:��Stockholm, Sweden
• Outdoor connection:��The Swedish-based company manufactures accessories for mobile-living end markets such as campers and RVs, and it recently acquired��Igloo Products Corp.
• Key executives: Juan Vargues, President and CEO

Emerald Holding Inc.��(NYSE: EEX)

• Headquarters:��San Juan Capistrano, California
• Outdoor connection:��Emerald is the owner and operator of the twice-annual��Outdoor Retailer��and��Surf Expo��trade shows
• Key executives: Hervé Sedky, CEO

Fenix Outdoor International��AG��(OTC: FNXTF)

• Headquarters:��Zug, Switzerland (U.S. headquarters in Louisville, Colorado)
• Outdoor connection:��The Swiss company’s outdoor brands include��Fjallraven,��Royal Robbins, and��Primus.
• Key executives: Martin Nordin, CEO; Nathan Dopp, CEO Americas

Garmin��Ltd.��(Nasdaq: GRMN)

• Headquarters:��Schaffhausen, Switzerland (U.S. headquarters in Olathe, Kansas)
• Key executives: Clifton Pemble, President and CEO

GoPro��(Nasdaq: GPRO)

• Headquarters:��San Mateo, California
• Key executives: Nick Woodman, CEO

Helen of Troy Ltd.��(Nasdaq: HELE)

• Headquarters:��El Paso, Texas
• Outdoor connection:��Among its many consumer brands is��Hydro Flask, the maker of insulated and stainless steel drinkware, and��Osprey.
• Key executives: Julien Mininberg, CEO

Johnson Outdoors Inc.��(Nasdaq: JOUT)

• Headquarters:��Racine, Wisconsin
• Outdoor connection:��The company owns two outdoor brands (Eureka��and��Jetboil) and two watercraft brands (Old Town��and��Ocean Kayak).
• Key executives: Helen P. Johnson-Leipold, Chairman and CEO

On Holding AG��(NYSE: ONON)

• Headquarters:��Zurich, Switzerland
• Outdoor connection:��The running shoe brand recently went public, pricing its IPO of 31.1 million shares at $24 a share—up from its initial expectations—for an initial raise of $746 million.
• Key executives: Martin Hoffmann, Co-CEO and CFO, Marc Maurer, Co-CEO, and Olivier Bernhard, Co-Founder and Executive Director

Newell Brands��Inc.��(Nasdaq: NWL)

• Headquarters:��Atlanta, Georgia
• Outdoor connection:��The company’s core outdoor brands are��Marmot��and��Coleman��(and there is some crossover into outdoor with its other consumer brands��Contigo,��Ex Officio, and��Stearns)
• Key executives: Ravi Saligram, CEO

Samsonite��International SA��(OTC: SMSEY)

• Headquarters:��Hong Kong
• Outdoor connection:��The luggage giant owns outdoor pack and bag brands��Gregory Mountain Products��and��High Sierra
• Key executives: John Sears, VP, Gregory

Solo Brands, Inc.��(NYSE: DTC)

• Headquarters:��Southlake, TX
• Outdoor Connection:��The growing specialty company owns Solo Stove, Oru Kayak, Chubbies and water sports company Isle.
• Key Executives:��John Merris, CEO; Samuel Simmons, CFO

Thule Group��AB��(OTC: THUPY)

• Headquarters:��Malmö, Sweden
• Outdoor connection:��The Swedish maker of��Thule��car racks, luggage, and baby strollers recently got into car-top campers with its purchase of��Tepui.
• Key executives: Magnus Welander, CEO; Hilary Hartley, President Americas

Vail Resorts Inc.��(NYSE: MTN)

• Headquarters:��Broomfield, Colorado
• Outdoor connection:��In addition to being the largest ski resort operator in the world, Vail also operates massive lodging and retail operations.
• Key executives: Kirsten Lynch, CEO

VF Corp.��(NYSE: VFC)

• Headquarters:��Denver, Colorado
• Outdoor connection:��One of the biggest, most influential corporations in the outdoor industry,��VF Corporation��owns and operates an “outdoor” portfolio of��The North Face,��Altra,��Icebreaker,��Smartwool,��Timberland, and an “active” portfolio of��Eastpak,��JanSport, and��Vans.
• Key executives: Steve Rendle, CEO

Vista Outdoor Inc.��(NYSE: VSTO)

• Headquarters:��Anoka, Minnesota
• Outdoor connection:��Vista did some rightsizing of its portfolio in recent years by shedding its firearms assets and acquiring new brands in the outdoor and shooting sports spaces. Its outdoor portfolio now consists of��CamelBak,��Camp Chef,��Bell,��Giro,��QuietKat,��Stone Glacier, and��Venor.
• Key executives: Christopher Metz, CEO

Wolverine World��Wide Inc.��(NYSE: WWW)

• Headquarters:��Rockford, Michigan
• Outdoor connection:��Another of the big footwear players, Wolverine owns and operates such outdoor brands as��Merrell��and��Chaco, while other brands include��Wolverine,��Saucony, and��Cat Footwear.
• Key executives: Blake Krueger, CEO

Yeti Holdings Inc.��(NYSE: YETI)

• Headquarters: Austin, Texas
• Key executives: Matthew Reintjes, President and CEO

The post August Stock Update: Emerald Wins Big, Yeti Loses Bigger appeared first on ���ϳԹ��� Online.

It was another tough month for the outdoor industry. In February, the OBJ Outdoor Index saw stock values dip an average of 5.9 percent. This was the third month in a row of losses—in January, the index slid 8.9 percent; December saw a 3.7 percent loss.��

Of course, these losses weren’t unique to the outdoor space. The Dow Jones, S&P 500, and Nasdaq were all battered in February as well. Still, investors betting on the outdoor industry are feeling the sting right now, despite months of stock trends in the right direction before this most recent cratering.

Not all companies OBJ Outdoor Index were losers in February. A couple on our list saw their share values increase, biggest being Emerald Holding Inc. (NYSE: EEX) with a bump of 9.82 percent and Samsonite International SA (OTC: SMSEY) with an increase of 4.72 percent.��

On the flip side, though, February was another month in which the three companies with the largest declines saw double-digit slides. Thule Group AB (OTC: THUPY) recorded the biggest loss of all the companies on our index, closing out with a 16.8 percent dip.��

OBJ Outdoor Index Compared to Other Indices: February 2022

Of the 28 public companies that OBJ tracks, only six saw their share prices grow in February, while 22 saw declines. Here are the month’s top stock performers:

1. Emerald Holding Inc. (NYSE: EEX): 9.82%
2. Samsonite International SA (OTC: SMSEY): 4.72%��
3. Callaway Golf Co. (NYSE: ELY): 3.69%

And here are the companies that saw the biggest declines in the month:

1. Thule Group AB (OTC: THUPY): -16.8%
2. Canada Goose Holdings Inc. (NYSE: GOOS): -15.0%
3. Adidas AG (OTC: ADDYY): -13.7%��

Tracking the Monthly OBJ Outdoor Index

Below is the OBJ Outdoor Index for February. The Index shows how 28 public corporations—mostly parent companies of outdoor brands, with a couple of retailers, a ski resort giant, and a trade show operator included as well—performed in the calendar month.

The chart includes the companies’ share prices on the last business day of the previous month (January 31), their share price on the last business day of this month (February 28), the percent change in that period, and current market cap (equal to share price times the total number of shares outstanding).

The OBJ Outdoor Index, unlike other indices such as the Dow Jones Industrial, doesn’t use a market cap weighting system.

Foreign companies’ shares are presented here in U.S. dollars and designated as OTC (over-the-counter) securities since they aren’t listed on U.S. stock exchanges. Two exceptions are Dometic Group AB and Fenix Outdoor International Group, whose share prices can be found only on Nasdaq Stockholm and are represented as U.S. currency converted from the Swedish krona.

Underneath the stock chart are capsules on each of the 28 companies of the OBJ Outdoor Index, including headquarters location, connections to the outdoor industry (if not immediately obvious), key executives, and recent editorial coverage in OBJ, where applicable.

OBJ Outdoor Index: February 2022

*Currency converted from Swedish krona

OBJ Outdoor Index: Company Guide

Adidas��AG��(OTC: ADDYY)

• Headquarters:��Herzogenaurach, Germany (U.S. operation is based in Portland, Oregon)
• Outdoor connection:��While��Adidas��might be known for its athletic apparel, the company also possesses some core outdoor DNA through its Portland, Oregon-based��Adidas Terrex��and��Five Ten��brands.
• Key executives: Kasper Rorsted, CEO; Carla Murphy, GM, Adidas Outdoor

Anta Sports Products Ltd.��(OTC: ANPDY)

• Headquarters:��Xiamen, China (subsidiary Amer Sports is based in Helsinki, Finland, and its U.S. operation is based in Ogden, Utah)
• Outdoor connection: Anta is the owner of Amer Sports and its portfolio of outdoor and snow sports brands — Salomon,��������’t������,��Armada Skis, and��Atomic.
• Key executives: Jie Zheng, CEO, Amer Sports

Callaway��Golf Co.��(NYSE: ELY)

• Headquarters:��Carlsbad, California
• Outdoor connection:��Though primarily a golf manufacturer and now the owner of Topgolf, the company made a big play in the outdoor space in late 2018 with the acquisition of European outdoor brand��Jack Wolfskin.
• Key executives: Oliver Brewer, president and CEO, Callaway; Richard Collier, CEO, Jack Wolfskin; Diana Seung, GM, Jack Wolfskin North America

Camping World Holdings Inc.��(NYSE: CWH)

• Headquarters:��Lincolnshire, Illinois
• Outdoor connection:��Camping World��tried its hand at outdoor retail but abandoned that play in 2019.
• Key executives: Marcus Lemonis, CEO

Canada Goose��Holdings Inc.��(NYSE: GOOS)

• Headquarters:��Toronto, Ontario
• Outdoor connection: In addition to its eponymous apparel brand,��Canada Goose��owns and operates footwear brand Baffin.
• Key executives: Dani Reiss, CEO

Canadian Tire Corp.��(OTC: CDNAF)

• Headquarters:��Toronto, Ontario
• Outdoor connection:��CTC boasts an iconic outdoor brand,��Helly Hansen, in its portfolio. (It also operates a chain of sporting goods retail stores throughout Canada.)
• Key executives: Carrie Ask, CEO, Helly Hansen

Clarus Corp.��(Nasdaq: CLAR)

• Headquarters:��Salt Lake City, Utah
• Outdoor connection:��Clarus is a holding company whose flagship outdoor brand is��Black Diamond Equipment. Clarus also owns��Rhino-Rack,��Pieps,��SKINourishment��plus two bullet manufacturers.
• Key executives: John Walbrecht, president

Columbia Sportswear Co.��(Nasdaq: COLM)

• Headquarters:��Portland, Oregon
• Outdoor connection:��In addition to the��Columbia��brand,��the Portland-based apparel and footwear giant includes��Mountain Hardwear,��prAna, and��Sorel in its portfolio.
• Key executives: Timothy Boyle, CEO

Compass Diversified��(NYSE: CODI)

• Headquarters:��Westport, Connecticut
• Outdoor connection:��Long known for its hook-and-bullet assets, CODI added a big outdoor name in the fall of 2020 with the acquisition of��Boa Technology Inc.
• Key executives: Shawn Neville, CEO, Boa Technology

Deckers��Outdoor Corp.��(NYSE: DECK)

• Headquarters:��Goleta, California
• Outdoor connection:��Deckers is a major player in outdoor and active footwear with such brands as��Hoka One One,��Teva,��Sanuk, and��Ugg.
• Key executives: Wendy Yang, president, performance lifestyle brands

Dick’s Sporting Goods Inc.��(NYSE: DKS)

• Headquarters:��Pittsburgh, Pennsylvania
• Outdoor connection:��The sporting goods retail giant recently launched an outdoor store concept called��Public Lands, led by industry veteran Todd Spaletto.
• Key executives: Lauren Hobart, president and CEO; Todd Spaletto, president, Public Lands

Dometic Group AB��(STO: DOM.ST)

• Headquarters:��Stockholm, Sweden
• Outdoor connection:��The Swedish-based company manufactures��accessories for mobile-living end markets such as campers and RVs, and it recently acquired��Igloo Products Corp.
• Key executives: Juan Vargues, president and CEO

Emerald Holding Inc.��(NYSE: EEX)

• Headquarters:��San Juan Capistrano, California
• Outdoor connection:��Emerald is the owner and operator of the twice-annual��Outdoor Retailer��and��Surf Expo��trade shows
• Key executives: Hervé Sedky, CEO

Fenix Outdoor International��AG��(OTC: FNXTF)��

• Headquarters:��Zug, Switzerland (U.S. headquarters in Louisville, Colorado)
• Outdoor connection:��The Swiss company’s outdoor brands include��Fjallraven,��Royal Robbins, and��Primus.
• Key executives: Martin Nordin, CEO; Nathan Dopp, CEO Americas

Garmin��Ltd.��(Nasdaq: GRMN)

• Headquarters:��Schaffhausen, Switzerland (U.S. headquarters in Olathe, Kansas)
• Key executives: Clifton Pemble, president and CEO

GoPro��(Nasdaq: GPRO)

• Headquarters:��San Mateo, California
• Key executives: Nick Woodman, CEO

Helen of Troy Ltd.��(Nasdaq: HELE)

• Headquarters:��El Paso, Texas
• Outdoor connection:��Among its many consumer brands is��Hydro Flask, the maker of insulated and stainless steel drinkware, and��Osprey.
• Key executives: Julien Mininberg, CEO

Johnson Outdoors Inc.��(Nasdaq: JOUT)

• Headquarters:��Racine, Wisconsin
• Outdoor connection:��The company owns two outdoor brands (Eureka��and��Jetboil) and two watercraft brands (Old Town��and��Ocean Kayak).
• Key executives: Helen P. Johnson-Leipold, chairman and CEO

On Holding AG��(NYSE: ONON)

• Headquarters:��Zurich, Switzerland
• Outdoor connection:��The running shoe brand recently went public, pricing its IPO of 31.1 million shares at $24 a share—up from its initial expectations—for an initial raise of $746 million.
• Key executives: Martin Hoffmann, co-CEO and CFO, Marc Maurer, co-CEO, and Olivier Bernhard, co-founder and executive director

Newell Brands��Inc.��(Nasdaq: NWL)

• Headquarters:��Atlanta, Georgia
• Outdoor connection:��The company’s core outdoor brands are��Marmot��and��Coleman��(and there is some crossover into outdoor with its other consumer brands��Contigo,��Ex Officio, and��Stearns)
• Key executives: Ravi Saligram, CEO

Samsonite��International SA��(OTC: SMSEY)

• Headquarters:��Hong Kong
• Outdoor connection:��The luggage giant owns outdoor pack and bag brands��Gregory Mountain Products��and��High Sierra
• Key executives: John Sears, VP, Gregory

Solo Brands, Inc.��(NYSE: DTC)

• Headquarters: Southlake, Texas
• Outdoor Connection:��The growing specialty company owns Solo Stove, Oru Kayak, Chubbies and water sports company Isle.
• Key Executives:��John Merris, CEO; Samuel Simmons, CFO

Thule Group��AB��(OTC: THUPY)��

• Headquarters:��Malmö, Sweden
• Outdoor connection:��The Swedish maker of��Thule��car racks, luggage, and baby strollers recently got into car-top campers with its purchase of��Tepui.
• Key executives: Magnus Welander, CEO; Hilary Hartley, president Americas

Vail Resorts Inc.��(NYSE: MTN)

• Headquarters:��Broomfield, Colorado
• Outdoor connection:��In addition to being the largest ski resort operator in the world, Vail also operates massive lodging and retail operations.
• Key executives: Kirsten Lynch, CEO

VF Corp.��(NYSE: VFC)

• Headquarters:��Denver, Colorado
• Outdoor connection:��One of the biggest, most influential corporations in the outdoor industry,��VF Corporation��owns and operates an “outdoor” portfolio of��The North Face,��Altra,��Icebreaker,��Smartwool,��Timberland, and an “active” portfolio of��Eastpak,��JanSport, and��Vans.
• Key executives: Steve Rendle, CEO

Vista Outdoor Inc.��(NYSE: VSTO)

• Headquarters:��Anoka, Minnesota
• Outdoor connection:��Vista did some rightsizing of its portfolio in recent years by shedding its firearms assets and acquiring new brands in the outdoor and shooting sports spaces. Its outdoor portfolio now consists of��CamelBak,��Camp Chef,��Bell,��Giro,��QuietKat,��Stone Glacier, and��Venor.
• Key executives: Christopher Metz, CEO

Wolverine World��Wide Inc.��(NYSE: WWW)

• Headquarters:��Rockford, Michigan
• Outdoor connection:��Another of the big footwear players, Wolverine owns and operates such outdoor brands as��Merrell��and��Chaco, while other brands include��Wolverine,��Saucony, and��Cat Footwear.
• Key executives: Blake Krueger, CEO

Yeti Holdings Inc.��(NYSE: YETI)��

• Headquarters:��Austin, Texas
• Key executives: Matthew Reintjes, president and CEO

The post The Outdoor Industry Suffers Another Month of Stock Market Losses appeared first on ���ϳԹ��� Online.

January was a volatile month for the stock market, with the Fed dropping clues that it could hike interest rates as soon as March to combat inflation.��

The OBJ Outdoor Index last month saw shares of outdoor-focused companies fall 8.9 percent collectively. Those losses add to the 3.7 percent decline across the Index we saw in December.��

A few brands, like Samsonite International SA (OTC: SMSEY) and Newell Brands Inc. (Nasdaq: NWL), posted moderate gains, closing out January with a 5.16 and 6.23 percent increases, respectively.��

The net losses were staggering in comparison, however. The three companies with the largest declines all saw double-digit slides. The biggest loser in January was On Holding AG (NYSE: ONON) with a 30.2 percent slip in share value.��

This decline was not unique to the outdoor industry and its publicly traded companies. The Dow, S&P, and Nasdaq all closed out January with similar losses.

OBJ Outdoor Index Compared to Other Indices: January 2022

Of the 28 public companies that OBJ tracks, only five saw their share prices grow in January, while 23 saw declines. Here are the month’s top stock performers:

1. Newell Brands Inc. (Nasdaq: NWL): 6.23%
2. Samsonite International SA (OTC: SMSEY): 5.16%��
3. ANTA Sports Products Ltd. (OTC: ANPDY): 2.93%

And here are the companies that saw the biggest declines:

1. On Holding AG (NYSE: ONON): -30.2%
2. Solo Brands, Inc. (NYSE: DTC): -28.7%��
3. Thule Group AB (OTC: THUPY): -19.8%��

Tracking the Monthly OBJ Outdoor Index

Below is the OBJ Outdoor Index for January 2022. The Index shows how 28 public corporations—mostly parent companies of outdoor brands, with a couple of retailers, a ski resort giant, and a trade show operator included as well—performed in the calendar month.

The chart includes the companies’ share prices on the last business day of the previous month (December 31), their share price on the last business day of the tracked month (January 31), the percent change in that period, and current market cap (equal to share price times the total number of shares outstanding).

The OBJ Outdoor Index, unlike other indices such as the Dow Jones Industrial, doesn’t use a market cap weighting system.

Foreign companies’ shares are presented here in U.S. dollars and designated as OTC (over-the-counter) securities since they aren’t listed on U.S. stock exchanges. Two exceptions are Dometic Group AB and Fenix Outdoor International Group, whose share prices can be found only on Nasdaq Stockholm and are represented as U.S. currency converted from the Swedish krona.

Underneath the stock chart is a capsule on each of the 28 companies of the OBJ Outdoor Index, including headquarters location, connections to the outdoor industry (if not immediately obvious), key executives, and recent editorial coverage in OBJ, where applicable.

This Index is a living document. We’ll update the chart as needed (monthly and/or quarterly), we’ll edit capsules based on organizational changes made, and we’ll add or remove companies based on mergers and acquisitions, newly available trading information, IPOs, and other relevant developments.��

OBJ Outdoor Index: January 2022

*Currency converted from Swedish krona

OBJ Outdoor Index: Company Guide

Adidas AG (OTC: ADDYY)

• Headquarters: Herzogenaurach, Germany (U.S. operation is based in Portland, Oregon)
• Outdoor connection: While Adidas might be known for its athletic apparel, the company also possesses some core outdoor DNA through its Portland, Oregon-based Adidas Terrex and Five Ten brands.����
• Key executives: Kasper Rorsted, CEO; Carla Murphy, GM, Adidas Outdoor

Anta Sports Products Ltd. (OTC: ANPDY)

• Headquarters: Xiamen, China (subsidiary Amer Sports is based in Helsinki, Finland, and its U.S. operation is based in Ogden, Utah)
• Outdoor connection: Anta is the owner of Amer Sports and its portfolio of outdoor and snow sports brands — Salomon, ������’t������, Armada Skis, and Atomic.
• Key executives: Jie Zheng, CEO, Amer Sports

Callaway Golf Co. (NYSE: ELY)

• Headquarters: Carlsbad, California
• Outdoor connection: Though primarily a golf manufacturer and now the owner of Topgolf, the company made a big play in the outdoor space in late 2018 with the acquisition of European outdoor brand Jack Wolfskin.
• Key executives: Oliver Brewer, president and CEO, Callaway; Richard Collier, CEO, Jack Wolfskin; Diana Seung, GM, Jack Wolfskin North America

Camping World Holdings Inc. (NYSE: CWH)

• Headquarters: Lincolnshire, Illinois
• Outdoor connection: Camping World tried its hand at outdoor retail but abandoned that play in 2019.
• Key executives: Marcus Lemonis, CEO

Canada Goose Holdings Inc. (NYSE: GOOS)

• Headquarters: Toronto, Ontario
• Outdoor connection: In addition to its eponymous apparel brand, Canada Goose owns and operates footwear brand Baffin.
• Key executives: Dani Reiss, CEO

Canadian Tire Corp. (OTC: CDNAF)

• Headquarters: Toronto, Ontario
• Outdoor connection: CTC boasts an iconic outdoor brand, Helly Hansen, in its portfolio. (It also operates a chain of sporting goods retail stores throughout Canada.)
• Key executives: Carrie Ask, CEO, Helly Hansen

Clarus Corp. (Nasdaq: CLAR)

• Headquarters: Salt Lake City, Utah
• Outdoor connection: Clarus is a holding company whose flagship outdoor brand is Black Diamond Equipment. Clarus also owns Rhino-Rack, Pieps, SKINourishment plus two bullet manufacturers.
• Key executives: John Walbrecht, president

Columbia Sportswear Co. (Nasdaq: COLM)

• Headquarters: Portland, Oregon
• Outdoor connection: In addition to the Columbia brand, the Portland-based apparel and footwear giant includes Mountain Hardwear, prAna, and Sorel in its portfolio.
• Key executives: Timothy Boyle, CEO

Compass Diversified (NYSE: CODI)

• Headquarters: Westport, Connecticut
• Outdoor connection: Long known for its hook-and-bullet assets, CODI added a big outdoor name in the fall of 2020 with the acquisition of Boa Technology Inc.
• Key executives: Shawn Neville, CEO, Boa Technology

Deckers Outdoor Corp. (NYSE: DECK)

• Headquarters: Goleta, California
• Outdoor connection: Deckers is a major player in outdoor and active footwear with such brands as Hoka One One, Teva, Sanuk, and Ugg.
• Key executives: Wendy Yang, president, performance lifestyle brands

Dick’s Sporting Goods Inc. (NYSE: DKS)

• Headquarters: Pittsburgh, Pennsylvania
• Outdoor connection: The sporting goods retail giant recently launched an outdoor store concept called Public Lands, led by industry veteran Todd Spaletto.
• Key executives: Lauren Hobart, president and CEO; Todd Spaletto, president, Public Lands

Dometic Group AB (STO: DOM.ST)

• Headquarters: Stockholm, Sweden
• Outdoor connection: The Swedish-based company manufactures accessories for mobile-living end markets such as campers and RVs, and it recently acquired Igloo Products Corp.
• Key executives: Juan Vargues, president and CEO

Emerald Holding Inc. (NYSE: EEX)

• Headquarters: San Juan Capistrano, California
• Outdoor connection: Emerald is the owner and operator of the twice-annual Outdoor Retailer and Surf Expo trade shows
• Key executives: Hervé Sedky, CEO

Fenix Outdoor International AG (OTC: FNXTF)��

• Headquarters: Zug, Switzerland (U.S. headquarters in Louisville, Colorado)
• Outdoor connection: The Swiss company’s outdoor brands include Fjallraven, Royal Robbins, and Primus.
• Key executives: Martin Nordin, CEO; Nathan Dopp, CEO Americas

Garmin Ltd. (Nasdaq: GRMN)

• Headquarters: Schaffhausen, Switzerland (U.S. headquarters in Olathe, Kansas)
• Key executives: Clifton Pemble, president and CEO

GoPro (Nasdaq: GPRO)

• Headquarters: San Mateo, California
• Key executives: Nick Woodman, CEO

Helen of Troy Ltd. (Nasdaq: HELE)

• Headquarters: El Paso, Texas
• Outdoor connection: Among its many consumer brands is Hydro Flask, the maker of insulated and stainless steel drinkware, and Osprey.
• Key executives: Julien Mininberg, CEO

Johnson Outdoors Inc. (Nasdaq: JOUT)

• Headquarters: Racine, Wisconsin
• Outdoor connection: The company owns two outdoor brands (Eureka and Jetboil) and two watercraft brands (Old Town and Ocean Kayak).
• Key executives: Helen P. Johnson-Leipold, chairman and CEO

On Holding AG (NYSE: ONON)

• Headquarters: Zurich, Switzerland
• Outdoor connection: The running shoe brand recently went public, pricing its IPO of 31.1 million shares at $24 a share—up from its initial expectations—for an initial raise of $746 million.
• Key executives: Martin Hoffmann, co-CEO and CFO, Marc Maurer, co-CEO, and Olivier Bernhard, co-founder and executive director

Newell Brands Inc. (Nasdaq: NWL)

• Headquarters: Atlanta, Georgia
• Outdoor connection: The company’s core outdoor brands are Marmot and Coleman (and there is some crossover into outdoor with its other consumer brands Contigo, Ex Officio, and Stearns)
• Key executives: Ravi Saligram, CEO

Samsonite International SA (OTC: SMSEY)

• Headquarters: Hong Kong
• Outdoor connection: The luggage giant owns outdoor pack and bag brands Gregory Mountain Products and High Sierra
• Key executives: John Sears, VP, Gregory

Solo Brands, Inc. (NYSE: DTC)

• Headquarters: Southlake, Texas
• Outdoor Connection: The growing specialty company owns Solo Stove, Oru Kayak, Chubbies and water sports company Isle, and is rumored to be on the hunt for more acquisitions.
• Key Executives: John Merris, CEO; Samuel Simmons, CFO

Thule Group AB (OTC: THUPY)��

• Headquarters: Malmö, Sweden
• Outdoor connection: The Swedish maker of Thule car racks, luggage, and baby strollers recently got into car-top campers with its purchase of Tepui.
• Key executives: Magnus Welander, CEO; Hilary Hartley, president Americas

Vail Resorts Inc. (NYSE: MTN)

• Headquarters: Broomfield, Colorado
• Outdoor connection: In addition to being the largest ski resort operator in the world, Vail also operates massive lodging and retail operations.
• Key executives: Kirsten Lynch, CEO

VF Corp. (NYSE: VFC)

• Headquarters: Denver, Colorado
• Outdoor connection: One of the biggest, most influential corporations in the outdoor industry, VF Corporation owns and operates an “outdoor” portfolio of The North Face, Altra, Icebreaker, Smartwool, Timberland, and an “active” portfolio of Eastpak, JanSport, and Vans.
• Key executives: Steve Rendle, CEO

Vista Outdoor Inc. (NYSE: VSTO)

• Headquarters: Anoka, Minnesota
• Outdoor connection: Vista did some rightsizing of its portfolio in recent years by shedding its firearms assets and acquiring new brands in the outdoor and shooting sports spaces. Its outdoor portfolio now consists of CamelBak, Camp Chef, Bell, Giro, QuietKat, Stone Glacier, and Venor.
• Key executives: Christopher Metz, CEO

Wolverine World Wide Inc. (NYSE: WWW)

• Headquarters: Rockford, Michigan
• Outdoor connection: Another of the big footwear players, Wolverine owns and operates such outdoor brands as Merrell and Chaco, while other brands include Wolverine, Saucony, and Cat Footwear.
• Key executives: Blake Krueger, CEO

Yeti Holdings Inc. (NYSE: YETI)��

• Headquarters: Austin, Texas
• Key executives: Matthew Reintjes, president and CEO

The post As the Stock Market Suffers, Outdoor Businesses Feel the Sting appeared first on ���ϳԹ��� Online.

In December, the OBJ Outdoor Index took another hit after slow and steady growth in the months of October and November, as analyzed in previous reports of the OBJ Outdoor Index.��

A 3.74 percent decrease in the OBJ Outdoor Index was calculated for the month of December. This is not as steep as the losses seen in Q3, but the same issues—a new COVID variant and supply chain issues—were exacerbated by the consumer demands of the holiday season.��

After strong growth in the month of November, Canada Goose Holdings, Inc. (NYSE: GOOS) fell a sharp 16.89 percent, making it the biggest decline in the OBJ Outdoor Index this month. Yeti Holding Inc. (NYSE: YETI) also declined in the double digits, closing out the month with a 10.42 percent loss.��

The net gains of companies that did experience growth this month were not sufficient enough to balance out this loss. The biggest gain was Samsonite International SA (OTC: SMSEY), which achieved 8.5 percent growth in December.��

This decline was unique to the outdoor industry and its publicly traded companies. The three tracked indices all closed out the year in the net positive. The Dow Jones increased by 5.38 percent, the S&P 500 by 4.36 percent, and the Nasdaq squeezed out 0.69 percent growth.��

OBJ Outdoor Index Compared to Other Indices: December 2021

Of the 28 public companies that OBJ tracks, 13 saw their share prices grow in December and 15 saw declines. Here are the month’s top stock performers:

1. Samsonite International SA (OTC: SMSEY): 8.5%
2. Canadian Tire Corp. (OTC: CDNAF): 8.46%
3. Vista Outdoor Inc. (NYSE: VSTO): 5.5%

And here are the companies that saw the biggest declines in the month:

1. Canada Goose Holdings Inc. (NYSE: GOOS): -16.89%
2. Yeti Holdings Inc. (NYSE: YETI): -10.12%
3. Johnson Outdoors Inc. (Nasdaq: JOUT): -9.95%

With ongoing supply chain challenges likely to remain an issue well into next year, OBJ will continue to track the ways that brands and retailers are navigating the crisis. Be sure to look for our next OBJ Outdoor Index in early February.��

Tracking the Monthly OBJ Outdoor Index

Below is the OBJ Outdoor Index for December. The Index shows how 28 public corporations—mostly parent companies of outdoor brands, with a couple of retailers, a ski resort giant, and a trade show operator included as well—performed in the calendar month.

The chart includes the companies’ share prices on the last business day of the previous month (November 30), their share price on the last business day of this month (December 31), the percent change in that period, and current market cap (equal to share price times the total number of shares outstanding).

The OBJ Outdoor Index, unlike other indices such as the Dow Jones Industrial, doesn’t use a market cap weighting system.

Foreign companies’ shares are presented here in U.S. dollars and designated as OTC (over-the-counter) securities since they aren’t listed on U.S. stock exchanges. Two exceptions are Dometic Group AB and Fenix Outdoor International Group, whose share prices can be found only on Nasdaq Stockholm and are represented as U.S. currency converted from the Swedish krona.

Underneath the stock chart is a capsule on each of the 28 companies of the OBJ Outdoor Index, including headquarters location, connections to the outdoor industry (if not immediately obvious), key executives, and recent editorial coverage in OBJ, where applicable.

This Index is a living document. We’ll update the chart as needed (monthly and/or quarterly), we’ll edit capsules based on organizational changes made, and we’ll add or remove companies based on mergers and acquisitions, newly available trading information, IPOs, and other relevant developments.��

OBJ Outdoor Index: December 2021

**Currency converted from Swedish krona

OBJ Outdoor Index: Company Guide

Adidas AG (OTC: ADDYY)

• Headquarters: Herzogenaurach, Germany (U.S. operation is based in Portland, Oregon)
• Outdoor connection: While Adidas might be known for its athletic apparel, the company also possesses some core outdoor DNA through its Portland, Oregon-based Adidas Terrex and Five Ten brands.����
• Key executives: Kasper Rorsted, CEO; Carla Murphy, GM, Adidas Outdoor

Anta Sports Products Ltd. (OTC: ANPDY)

• Headquarters: Xiamen, China (subsidiary Amer Sports is based in Helsinki, Finland, and its U.S. operation is based in Ogden, Utah)
• Outdoor connection: Anta is the owner of Amer Sports and its portfolio of outdoor and snow sports brands — Suunto, Salomon, ������’t������, Armada Skis, and Atomic.
• Key executives: Jie Zheng, CEO, Amer Sports

Callaway Golf Co. (NYSE: ELY)

• Headquarters: Carlsbad, California
• Outdoor connection: Though primarily a golf manufacturer and now the owner of Topgolf, the company made a big play in the outdoor space in late 2018 with the acquisition of European outdoor brand Jack Wolfskin.
• Key executives: Oliver Brewer, president and CEO, Callaway; Richard Collier, CEO, Jack Wolfskin; Diana Seung, GM, Jack Wolfskin North America

Camping World Holdings Inc. (NYSE: CWH)

• Headquarters: Lincolnshire, Illinois
• Outdoor connection: Camping World tried its hand at outdoor retail but abandoned that play in 2019.
• Key executives: Marcus Lemonis, CEO

Canada Goose Holdings Inc. (NYSE: GOOS)

• Headquarters: Toronto, Ontario
• Outdoor connection: In addition to its eponymous apparel brand, Canada Goose owns and operates footwear brand Baffin.
• Key executives: Dani Reiss, CEO

Canadian Tire Corp. (OTC: CDNAF)

• Headquarters: Toronto, Ontario
• Outdoor connection: CTC boasts an iconic outdoor brand, Helly Hansen, in its portfolio. (It also operates a chain of sporting goods retail stores throughout Canada.)
• Key executives: Paul Stoneham, CEO, Helly Hansen (departing)

Clarus Corp. (Nasdaq: CLAR)

• Headquarters: Salt Lake City, Utah
• Outdoor connection: Clarus is a holding company whose flagship outdoor brand is Black Diamond Equipment. Clarus also owns Rhino-Rack, Pieps, SKINourishment plus two bullet manufacturers.
• Key executives: John Walbrecht, president

Columbia Sportswear Co. (Nasdaq: COLM)

• Headquarters: Portland, Oregon
• Outdoor connection: In addition to the Columbia brand, the Portland-based apparel and footwear giant includes Mountain Hardwear, prAna, and Sorel in its portfolio.
• Key executives: Timothy Boyle, CEO

Compass Diversified (NYSE: CODI)

• Headquarters: Westport, Connecticut
• Outdoor connection: Long known for its hook-and-bullet assets, CODI added a big outdoor name in the fall of 2020 with the acquisition of Boa Technology Inc.
• Key executives: Shawn Neville, CEO, Boa Technology

Deckers Outdoor Corp. (NYSE: DECK)

• Headquarters: Goleta, California
• Outdoor connection: Deckers is a major player in outdoor and active footwear with such brands as Hoka One One, Teva, Sanuk, and Ugg.
• Key executives: Wendy Yang, president, performance lifestyle brands

Dick’s Sporting Goods Inc. (NYSE: DKS)

• Headquarters: Pittsburgh, Pennsylvania
• Outdoor connection: The sporting goods retail giant recently launched an outdoor store concept called Public Lands, led by industry veteran Todd Spaletto.
• Key executives: Lauren Hobart, president and CEO; Todd Spaletto, president, Public Lands

Dometic Group AB (STO: DOM.ST)

• Headquarters: Stockholm, Sweden
• Outdoor connection: The Swedish-based company manufactures accessories for mobile-living end markets such as campers and RVs, and it recently acquired Igloo Products Corp.
• Key executives: Juan Vargues, president and CEO

Emerald Holding Inc. (NYSE: EEX)

• Headquarters: San Juan Capistrano, California
• Outdoor connection: Emerald is the owner and operator of the twice-annual Outdoor Retailer and Surf Expo trade shows
• Key executives: Hervé Sedky, CEO

Fenix Outdoor International AG (OTC: FNXTF)��

• Headquarters: Zug, Switzerland (U.S. headquarters in Louisville, Colorado)
• Outdoor connection: The Swiss company’s outdoor brands include Fjallraven, Royal Robbins, Brunton, and Primus.
• Key executives: Martin Nordin, CEO; Nathan Dopp, CEO Americas

Garmin Ltd. (Nasdaq: GRMN)

• Headquarters: Schaffhausen, Switzerland (U.S. headquarters in Olathe, Kansas)
• Key executives: Clifton Pemble, president and CEO

GoPro (Nasdaq: GPRO)

• Headquarters: San Mateo, California
• Key executives: Nick Woodman, CEO

Helen of Troy Ltd. (Nasdaq: HELE)

• Headquarters: El Paso, Texas
• Outdoor connection: Among its many consumer brands is Hydro Flask, the maker of insulated and stainless steel drinkware.
• Key executives: Julien Mininberg, CEO
• Recent OBJ coverage: Osprey announces new ownership

Johnson Outdoors Inc. (Nasdaq: JOUT)

• Headquarters: Racine, Wisconsin
• Outdoor connection: The company owns two outdoor brands (Eureka and Jetboil) and two watercraft brands (Old Town and Ocean Kayak).
• Key executives: Helen P. Johnson-Leipold, chairman and CEO

On Holding AG (NYSE: ONON)

• Headquarters: Zurich, Switzerland
• Outdoor connection: The running shoe brand recently went public, pricing its IPO of 31.1 million shares at $24 a share—up from its initial expectations—for an initial raise of $746 million.
• Key executives: Martin Hoffmann, co-CEO and CFO, Marc Maurer, co-CEO, and Olivier Bernhard, co-founder and executive director
• Recent OBJ coverage: On Running goes public, raising $746 million in IPO

Newell Brands Inc. (Nasdaq: NWL)

• Headquarters: Atlanta, Georgia
• Outdoor connection: The company’s core outdoor brands are Marmot and Coleman (and there is some crossover into outdoor with its other consumer brands Contigo, Ex Officio, and Stearns)
• Key executives: Ravi Saligram, CEO

Samsonite International SA (OTC: SMSEY)

• Headquarters: Hong Kong
• Outdoor connection: The luggage giant owns outdoor pack and bag brands Gregory Mountain Products and High Sierra
• Key executives: John Sears, VP, Gregory

Solo Brands, Inc. (NYSE: DTC)

• Headquarters: Southlake, Texas
• Outdoor Connection: The growing specialty company owns Solo Stove, Oru Kayak, Chubbies and water sports company Isle, and is rumored to be on the hunt for more acquisitions.
• Key Executives: John Merris, CEO; Samuel Simmons, CFO

Thule Group AB (OTC: THUPY)��

• Headquarters: Malmo, Sweden
• Outdoor connection: The Swedish maker of Thule car racks, luggage, and baby strollers recently got into car-top campers with its purchase of Tepui.
• Key executives: Magnus Welander, CEO; Hilary Hartley, president Americas

Vail Resorts Inc. (NYSE: MTN)

• Headquarters: Broomfield, Colorado
• Outdoor connection: In addition to being the largest ski resort operator in the world, Vail also operates massive lodging and retail operations.
• Key executives: Rob Katz, CEO

VF Corp. (NYSE: VFC)

• Headquarters: Denver, Colorado
• Outdoor connection: One of the biggest, most influential corporations in the outdoor industry, VF Corporation owns and operates an “outdoor” portfolio of The North Face, Altra, Icebreaker, Smartwool, Timberland, and an “active” portfolio of Eagle Creek (soon to be dearly departed), Eastpak, JanSport, and Vans.
• Key executives: Steve Rendle, CEO

Vista Outdoor Inc. (NYSE: VSTO)

• Headquarters: Anoka, Minnesota
• Outdoor connection: Vista did some rightsizing of its portfolio in recent years by shedding its firearms assets and acquiring new brands in the outdoor and shooting sports spaces. Its outdoor portfolio now consists of CamelBak, Camp Chef, Bell, Giro, QuietKat, and Venor.
• Key executives: Christopher Metz, CEO

Wolverine World Wide Inc. (NYSE: WWW)

• Headquarters: Rockford, Michigan
• Outdoor connection: Another of the big footwear players, Wolverine owns and operates such outdoor brands as Merrell and Chaco, while other brands include Wolverine, Saucony, and Cat Footwear.
• Key executives: Blake Krueger, CEO

Yeti Holdings Inc. (NYSE: YETI)��

• Headquarters: Austin, Texas
• Key executives: Matthew Reintjes, president and CEO
• Recent OBJ coverage: YETI billboard in Texas—apparently poking fun at Jeff Bezos and Elon Musk—goes viral

The post Outdoor Stocks in OBJ Index Drop, While Other Indices End 2021 on a High Note appeared first on ���ϳԹ��� Online.

Many of the outdoor industry’s publicly traded companies saw their collective shares decline in November, but a handful of stocks enjoyed significant gains, helping to bring a bit of balance to the overall OBJ Outdoor Index.

While most outdoor companies followed the general rosy October numbers of the broader market, many lost those gains by the end of the month, according to the latest OBJ Outdoor Index. Of particular note, Hydro Flask owner Helen of Troy (Nasdaq: HELE) enjoyed a decent 6.91 percent gain after the announcement of their pending acquisition of legacy pack maker Osprey. Solo Stove owner Solo Brands, Inc. (HYSE: DTC), which IPOed on October 28, endured a modest loss of just below 5.44 percent through November.��

Canada Goose Holdings, Inc. (NYSE: GOOS) was the month’s big winner, up more than 20 percent as it projected a strong holiday demand early in the month and seemed to sustain that energy through November.

The other three indices OBJ tracks as a comparison followed a similar trend. The Nasdaq managed only a 0.25 percent gain, while the S&P 500 lost 0.83 percent and the Dow Jones Industrial Average fell 3.73 percent in November.

OBJ Outdoor Index Compared to Other Indices: November 2021

Of the 28 public companies that OBJ tracks, nine saw their share prices grow in November and 19 saw declines—some of them steep. Here are the month’s top stock performers:

1. Canada Goose Holdings Inc. (NYSE: GOOS): 20.19%
2. Camping World Holdings Inc. (NYSE: CWH): 17.75%
3. On Holding AG (NYSE: ONON): 17.56%

And here are the companies that saw the biggest declines in the month:

1. Samsonite International SA (OTC: SMSEY): -12.85%
2. Adidas AG (OTC: ADDYY): -11.67%
3. (tie) Fenix Outdoor International AG ��(STO: FOI-B): -7.01%
4. (tie) Garmin Ltd. (Nasdaq: GRMN): -7.01%

With ongoing supply chain challenges likely to remain an issue well into next year, OBJ will continue to track the ways that brands and retailers are navigating the crisis. Be sure to look for our next OBJ Outdoor Index in early January.

Tracking the Monthly OBJ Outdoor Index

Below is the OBJ Outdoor Index for November. The Index shows how 28 public corporations—mostly parent companies of outdoor brands, with a couple of retailers, a ski resort giant, and a trade show operator included as well—performed in the calendar month.

The chart includes the companies’ share prices on the last business day of the previous month (October 29), their share price on the last business day of this month (November 30), the percent change in that period, and current market cap (equal to share price times the total number of shares outstanding).

The OBJ Outdoor Index, unlike other indices such as the Dow Jones Industrial, doesn’t use a market cap weighting system.

Foreign companies’ shares are presented here in U.S. dollars and designated as OTC (over-the-counter) securities since they aren’t listed on U.S. stock exchanges. Two exceptions are Dometic Group AB and Fenix Outdoor International Group, whose share prices can be found only on Nasdaq Stockholm and are represented as U.S. currency converted from the Swedish krona.

Underneath the stock chart is a capsule on each of the 28 companies of the OBJ Outdoor Index, including headquarters location, connections to the outdoor industry (if not immediately obvious), key executives, and recent editorial coverage in OBJ, where applicable.

This Index is a living document. We’ll update the chart as needed (monthly and/or quarterly), we’ll edit capsules based on organizational changes made, and we’ll add or remove companies based on mergers and acquisitions, newly available trading information, IPOs, and other relevant developments.��

As mentioned above, this month’s index includes Solo Brands Inc. (NYSE: DTC), which debuted on the stock market near the end of October.

OBJ Outdoor Index: November 2021

*New to the OBJ Outdoor Index
**Currency converted from Swedish krona

OBJ Outdoor Index: Company Guide

Adidas AG (OTC: ADDYY)

• Headquarters: Herzogenaurach, Germany (U.S. operation is based in Portland, Oregon)
• Outdoor connection: While Adidas might be known for its athletic apparel, the company also possesses some core outdoor DNA through its Portland, Oregon-based Adidas Terrex and Five Ten brands.����
• Key executives: Kasper Rorsted, CEO; Carla Murphy, GM, Adidas Outdoor

Anta Sports Products Ltd. (OTC: ANPDY)

• Headquarters: Xiamen, China (subsidiary Amer Sports is based in Helsinki, Finland, and its U.S. operation is based in Ogden, Utah)
• Outdoor connection: Anta is the owner of Amer Sports and its portfolio of outdoor and snow sports brands — Suunto, Salomon, ������’t������, Armada Skis, and Atomic.
• Key executives: Jie Zheng, CEO, Amer Sports

Callaway Golf Co. (NYSE: ELY)

• Headquarters: Carlsbad, California
• Outdoor connection: Though primarily a golf manufacturer and now the owner of Topgolf, the company made a big play in the outdoor space in late 2018 with the acquisition of European outdoor brand Jack Wolfskin.
• Key executives: Oliver Brewer, president and CEO, Callaway; Richard Collier, CEO, Jack Wolfskin; Diana Seung, GM, Jack Wolfskin North America

Camping World Holdings Inc. (NYSE: CWH)

• Headquarters: Lincolnshire, Illinois
• Outdoor connection: Camping World tried its hand at outdoor retail but abandoned that play in 2019.
• Key executives: Marcus Lemonis, CEO

Canada Goose Holdings Inc. (NYSE: GOOS)

• Headquarters: Toronto, Ontario
• Outdoor connection: In addition to its eponymous apparel brand, Canada Goose owns and operates footwear brand Baffin.
• Key executives: Dani Reiss, CEO

Canadian Tire Corp. (OTC: CDNAF)

• Headquarters: Toronto, Ontario
• Outdoor connection: CTC boasts an iconic outdoor brand, Helly Hansen, in its portfolio. (It also operates a chain of sporting goods retail stores throughout Canada.)
• Key executives: Paul Stoneham, CEO, Helly Hansen (departing)

Clarus Corp. (Nasdaq: CLAR)

• Headquarters: Salt Lake City, Utah
• Outdoor connection: Clarus is a holding company whose flagship outdoor brand is Black Diamond Equipment. Clarus also owns Rhino-Rack, Pieps, SKINourishment plus two bullet manufacturers.
• Key executives: John Walbrecht, president

Columbia Sportswear Co. (Nasdaq: COLM)

• Headquarters: Portland, Oregon
• Outdoor connection: In addition to the Columbia brand, the Portland-based apparel and footwear giant includes Mountain Hardwear, prAna, and Sorel in its portfolio.
• Key executives: Timothy Boyle, CEO

Compass Diversified (NYSE: CODI)

• Headquarters: Westport, Connecticut
• Outdoor connection: Long known for its hook-and-bullet assets, CODI added a big outdoor name in the fall of 2020 with the acquisition of Boa Technology Inc.
• Key executives: Shawn Neville, CEO, Boa Technology

Deckers Outdoor Corp. (NYSE: DECK)

• Headquarters: Goleta, California
• Outdoor connection: Deckers is a major player in outdoor and active footwear with such brands as Hoka One One, Teva, Sanuk, and Ugg.
• Key executives: Wendy Yang, president, performance lifestyle brands

Dick’s Sporting Goods Inc. (NYSE: DKS)

• Headquarters: Pittsburgh, Pennsylvania
• Outdoor connection: The sporting goods retail giant recently launched an outdoor store concept called Public Lands, led by industry veteran Todd Spaletto.
• Key executives: Lauren Hobart, president and CEO; Todd Spaletto, president, Public Lands

Dometic Group AB (STO: DOM.ST)

• Headquarters: Stockholm, Sweden
• Outdoor connection: The Swedish-based company manufactures accessories for mobile-living end markets such as campers and RVs, and it recently acquired Igloo Products Corp.
• Key executives: Juan Vargues, president and CEO

Emerald Holding Inc. (NYSE: EEX)

• Headquarters: San Juan Capistrano, California
• Outdoor connection: Emerald is the owner and operator of the twice-annual Outdoor Retailer and Surf Expo trade shows
• Key executives: Hervé Sedky, CEO

Fenix Outdoor International AG (OTC: FNXTF)��

• Headquarters: Zug, Switzerland (U.S. headquarters in Louisville, Colorado)
• Outdoor connection: The Swiss company’s outdoor brands include Fjallraven, Royal Robbins, Brunton, and Primus.
• Key executives: Martin Nordin, CEO; Nathan Dopp, CEO Americas

Garmin Ltd. (Nasdaq: GRMN)

• Headquarters: Schaffhausen, Switzerland (U.S. headquarters in Olathe, Kansas)
• Key executives: Clifton Pemble, president and CEO

GoPro (Nasdaq: GPRO)

• Headquarters: San Mateo, California
• Key executives: Nick Woodman, CEO

Helen of Troy Ltd. (Nasdaq: HELE)

• Headquarters: El Paso, Texas
• Outdoor connection: Among its many consumer brands is Hydro Flask, the maker of insulated and stainless steel drinkware.
• Key executives: Julien Mininberg, CEO
• Recent OBJ coverage: Osprey announces new ownership

Johnson Outdoors Inc. (Nasdaq: JOUT)

• Headquarters: Racine, Wisconsin
• Outdoor connection: The company owns two outdoor brands (Eureka and Jetboil) and two watercraft brands (Old Town and Ocean Kayak).
• Key executives: Helen P. Johnson-Leipold, chairman and CEO

On Holding AG (NYSE: ONON)

• Headquarters: Zurich, Switzerland
• Outdoor connection: The running shoe brand recently went public, pricing its IPO of 31.1 million shares at $24 a share—up from its initial expectations—for an initial raise of $746 million.
• Key executives: Martin Hoffmann, co-CEO and CFO, Marc Maurer, co-CEO, and Olivier Bernhard, co-founder and executive director
• Recent OBJ coverage: On Running goes public, raising $746 million in IPO

Newell Brands Inc. (Nasdaq: NWL)

• Headquarters: Atlanta, Georgia
• Outdoor connection: The company’s core outdoor brands are Marmot and Coleman (and there is some crossover into outdoor with its other consumer brands Contigo, Ex Officio, and Stearns)
• Key executives: Ravi Saligram, CEO

Samsonite International SA (OTC: SMSEY)

• Headquarters: Hong Kong
• Outdoor connection: The luggage giant owns outdoor pack and bag brands Gregory Mountain Products and High Sierra
• Key executives: John Sears, VP, Gregory

Solo Brands, Inc. (NYSE: DTC)

• Headquarters: Southlake, Texas
• Outdoor Connection: The growing specialty company owns Solo Stove, Oru Kayak, Chubbies and water sports company Isle, and is rumored to be on the hunt for more acquisitions.
• Key Executives: John Merris, CEO; Samuel Simmons, CFO

Thule Group AB (OTC: THUPY)��

• Headquarters: Malmo, Sweden
• Outdoor connection: The Swedish maker of Thule car racks, luggage, and baby strollers recently got into car-top campers with its purchase of Tepui.
• Key executives: Magnus Welander, CEO; Hilary Hartley, president Americas

Vail Resorts Inc. (NYSE: MTN)

• Headquarters: Broomfield, Colorado
• Outdoor connection: In addition to being the largest ski resort operator in the world, Vail also operates massive lodging and retail operations.
• Key executives: Rob Katz, CEO

VF Corp. (NYSE: VFC)

• Headquarters: Denver, Colorado
• Outdoor connection: One of the biggest, most influential corporations in the outdoor industry, VF Corporation owns and operates an “outdoor” portfolio of The North Face, Altra, Icebreaker, Smartwool, Timberland, and an “active” portfolio of Eagle Creek (soon to be dearly departed), Eastpak, JanSport, and Vans.
• Key executives: Steve Rendle, CEO

Vista Outdoor Inc. (NYSE: VSTO)

• Headquarters: Anoka, Minnesota
• Outdoor connection: Vista did some rightsizing of its portfolio in recent years by shedding its firearms assets and acquiring new brands in the outdoor and shooting sports spaces. Its outdoor portfolio now consists of CamelBak, Camp Chef, Bell, Giro, QuietKat, and Venor.
• Key executives: Christopher Metz, CEO

Wolverine World Wide Inc. (NYSE: WWW)

• Headquarters: Rockford, Michigan
• Outdoor connection: Another of the big footwear players, Wolverine owns and operates such outdoor brands as Merrell and Chaco, while other brands include Wolverine, Saucony, and Cat Footwear.
• Key executives: Blake Krueger, CEO

Yeti Holdings Inc. (NYSE: YETI)��

• Headquarters: Austin, Texas
• Key executives: Matthew Reintjes, President and CEO
• Recent OBJ coverage: YETI billboard in Texas—apparently poking fun at Jeff Bezos and Elon Musk—goes viral

The post Industry Stocks Started Strong in November, but Slid After Omicron Discovery appeared first on ���ϳԹ��� Online.

In the early 2000s, Chris Sawyer blew out two pairs of Vasque Sundowner boots while working as a ranger at the Philmont Boy Scout Ranch in New Mexico. During his search for a replacement pair, he found himself scouring the back wall of Footsloggers, a gear shop in Boone, North Carolina, where he was drawn to the Limmer Lightweight—an all-leather boot that Kristin Hostetter, then the gear editor for Backpacker magazine (and now editorial director of OBJ), dubbed “almost perfect in its simplicity.”

Sawyer immediately agreed with that assessment. A devotee was born.

“They ended up being a Christmas present from my parents that year, and they were simply different from any pair of boots I’d ever seen or worn,” he told OBJ. “They were beautiful—so beautiful that I was nervous to mess them up, so again in 2004, another pair of Sundowners were destroyed.”

Over the next few years, however, Sawyer learned to stop worrying and love his Limmer boots. He wore them so much that eventually they needed new soles. So he connected with the bootmaker Peter Limmer, the grandson of company founder Peter Limmer Sr., and had his boots resoled and sent back to him.

Fast forward a few years to 2014, when Sawyer found himself visiting his brother- and sister-in-law in New Hampshire. While there, he knew he had to make a trip to the Peter Limmer & Sons shop in Intervale, New Hampshire, where Peter Limmer fitted Sawyer for a new pair of custom boots. His devotion to the brand, the boots, and the bootmaker grew stronger.

On a trip back to the shop in 2016, Sawyer met Limmer’s apprentice, Adam Lane-Olsen. Sawyer and Lane-Olsen became close friends over a period of years, and when Karl Limmer, then the owner of Limmer Boots Co.—the half of the business that produces boots through the supplier Meindl—decided to close the company, the two new friends vowed to carry on the tradition. Perhaps they could be Limmer’s next generation of stewards, they thought.

It took some convincing, but Sawyer finally talked Karl Limmer into selling him that half of the business. The deal closed in February, and ever since, Sawyer has been working to rebuild Limmer Boots, which is now live and taking orders at limmerboots.com.

Under the terms of their shared venture, Lane-Olsen operates Peter Limmer & Sons in New Hampshire and Sawyer operates Limmer Boots and its distribution of stock boots to a broader audience from Fort Collins, Colorado. They are both “100 percent believers in Limmer Boots,” Sawyer said, and they now have a solid team of fellow Limmer enthusiasts working with them on the revival.

To learn more about this next chapter for Limmer, we spoke with both Sawyer and Lane-Olsen over email about their plans for the new-look Limmer Boots.

How are the two ventures—Peter Limmer & Sons in New Hampshire and Limmer Boots—different?

Sawyer: Peter Limmer & Sons Inc. and Limmer Boots LLC (formerly Limmer Boot Inc.) are two separate companies that operate underneath Limmer Trademark, of which Adam and I each own 50 percent. The companies were split in 2010 to facilitate the liquidation of some real estate that was owned by both Karl and Peter Limmer. Peter Limmer & Sons will continue to make custom boots and a number of U.S.-made stock boots. Limmer Boots works directly with Meindl to coordinate the purchase and distribution of German-made Stock Limmer. The Meindl and Limmer families have known each other for over 100 years and have been business partners since the 1950s.

How will Peter Limmer & Sons and Limmer Boots coordinate with one another?

Lane-Olsen: At this point, Peter Limmer & Sons will continue to repair and do warranty work for Limmer Boots LLC. I see the importance, for the success of both Peter Limmer & Sons and Limmer Boots, to tell the unified story in a way that reaches the right consumers and builds on the history that has been established by past generations.

Who else is involved in the reboot and how do you keep the DNA of the brand intact while also ensuring you’re building a brand for today’s marketplace?

Sawyer: An incredible group of people has helped us bring everything together. Adam and I are very committed to keeping the Limmer DNA very much the same. The history is absolutely incredible, we hope to share it, and celebrate it, but understand that we cannot stand on it alone and must continue to adapt where necessary, and build for the future. One of the primary ways we’re preparing for today’s marketplace is that we are consolidating two websites into one, to help streamline the customer experience. For the first time, customers will be able to order boots direct from us at Limmerboots.com and sign up on the custom backlog electronically to reserve their place in line for a pair of Limmer Custom Boots. We have spent a great deal of time thinking through how to reconnect the two companies, and know it is critical to get this part right for Limmer customers. I have all sorts of pipe dreams for what the future looks like, but we are going to take slow steps to ensure we move in a measured, steady direction. We are also hoping to begin working on partnerships with agencies and companies who complement Limmer, and where we hope that our boots will make a difference.

Lane-Olsen: The transition at Peter Limmer & Sons has been better than I could have expected, and to the customer has been largely unnoticed from the outside. This has been intentional. Most customers still expect to see a family member running the business, in the time that I have been in charge I have been making small changes, but from a personnel and product standpoint little has changed. Most importantly Peter Limmer continues to work for me at the shop on a part-time basis. Following the transition, he has been fantastic. He works hard, allows me to run the business, is excited about changes that I have made, and is the first to tell customers that Peter Limmer & Sons is in good hands despite being out of the family.

Looking just at the product side, how will the new iteration of Limmer’s boots differ from the old version? In what ways are they the same?

Sawyer: We have worked very closely with Lukas Meindl and his production team to make sure that the Limmer Stock Boots are constructed, and sourced with the exact same materials as they always have been. This includes sourcing what they refer to as thick leather from mountain cows, especially the 3.2 mm leather for the standard boot.

Lane-Olsen: There has been little change in the last 70 years. Why start now? The changes that occur are not to make changes to the boot, but to improve the equipment and be mindful of the shifting supply chain and extended lead times. At the shop I have focused less on changing the product, although I have made one upgrade—to a braided polyester thread for stitching the midsole to the upper of the boot, eliminating a twisted linen thread. I’ve also focused a lot on the shop itself. Since March I have invested around $20,000 in equipment, lighting, and tools. I doubled the amount of light in the workspace, purchased a newly rebuilt 1956 Landis L stitcher, an additional sewing machine, a second leather skiver, a second finisher, and enough hand tools to ensure that newly hired employees will have a complete set of tools from day one. I have modified the shop layout to provide more room to work and to create a more inviting atmosphere for customers.

What is the channel strategy for the brand (i.e., direct, wholesale, etc.)?

Sawyer: Year one and two will be direct sales. Time will tell, but I hope for customers to be able to try on Limmer Boots in the retail space, just as I did at Footsloggers in Boone, North Carolina, back in 2003. The current plan is to start with the stores that made Limmer Boot Co. a success in the late ’90s. Some of them are out of business, but we would intend to be back in those types of stores, locally owned independent retailers. We have not yet connected with the Grassroots group of retailers, but those are the types of stores that I would dream about at night as a kid, the types of stores that we hope to support moving forward.

Lane-Olsen: Peter Limmer & Sons offers a highly unique model that I wish to protect. Ninety-five percent or more of our customers make the journey to the shop. I do not plan to make any changes to that aspect, however, being able to get onto the custom backlog through the new website is new and has simplified that process for customers.

How do you plan to measure success for the rebirth of Limmer Boots and what are the long-term plans?

Sawyer: Success will be measured in several ways: by how we serve Limmer customers, providing them with boots that they need to work, hike, and address foot pain; by how well we align the goals of Peter Limmer & Sons and Limmer Boots, such that we facilitate an incredible customer experience and streamlined business; and by how we steward the Limmer history in a way that sets the brand up for a successful next 100 years. Adam and I are committed to preserving the 100-year legacy of Peter Limmer Sr., Peter Limmer II, Francis Limmer, Peter Limmer, and Karl Limmer, by providing customers with the highest quality boots, materials, and customer service possible. We believe in the power of growing community and relationships in the outdoors, and know that the moments of introspection and self-reliance learned there can transform any individual. We’re excited for customers to give Limmer boots a try and hope that they are transformed by the people and places they experience while wearing our products.

Lane-Olsen: Peter Limmer & Sons has been, and will be, about quality over quantity—dedicated to the craft of custom boot making on a level that will allow for the fullest attention to every detail and maintain a direct relationship with customers. In addition to the customer aspect, I want to create a work environment for myself and employees that fosters learning and creativity, provides a comfortable wage, and provides ample time away from work.

The post The Two Young Entrepreneurs Taking over a Century-Old Boot Company appeared first on ���ϳԹ��� Online.

The past year has been transformative for Boa Technology Inc.—and not just because 2021 marks the company’s 20th anniversary of designing and making patented dial fit systems for outdoor gear and other products.

In the last 12 months, Boa settled into its new ownership under Compass Diversified, the publicly traded holding company that acquired the brand in October 2020 for $454 million. It’s also welcomed new talent and unveiled new products. Even its spacious Denver headquarters, which Boa occupied in 2018, still has that new-building look and feel.

But for a brand that is seeing rapid growth each quarter—Boa’s sales spiked more than 50 percent to $39.5 million in the recently completed Q3—one of the first comments that CEO Shawn Neville offered during a recent interview with OBJ came as a surprise.

“We have fewer brand partners today than five years ago—and that’s on purpose,” he told us. “We wanted to make sure we had the right folks to grow with us. As we curated the brands we work with, our business has almost tripled in five years with fewer partners.”

Despite all the changes happening at Boa—a new owner; growing revenue with fewer partners; celebrating its 20th anniversary—the same principle has guided the company since its founding in 2001.

Boa remains focused on innovation. That ideal can be seen and felt in Boa’s dial systems whether they’re on a snowboard boot, bike helmet, trail running shoe, medical device, or an alpine ski boot—one of the innovations that Boa will unveil in a couple of seasons.

With so much happening at Boa these days, notably its 20th anniversary and first year being owned by CODI, we wanted to check in with Neville about the brand’s latest happenings. Here’s what he shared:

As you reflect on Boa’s journey over the last 20 years, what stands out for you? What are some of the drivers of the company’s success?

I usually break it into three parts. First, it always starts with the origins and the company’s founder, Gary [Hammerslag], and an ongoing commitment to talent. The vibe and the passion here have remained the same as the company has grown and evolved. Second is our absolute commitment to disruptive innovation. We’re doing that by building deep partnerships with brand partners. The last thing is the company has scaled purposely. As the business has grown considerably, we ask ourselves if we’re building the infrastructure of excellence so that operationally we connect around the world with people that come from different backgrounds and cultures, while creating the evolution of Boa. That aspect is allowing us to scale the company effectively—all while doing that more sustainably.

It’s been a year since Compass Diversified acquired Boa; can you take us behind the company’s (and its investors’) decision to sell? Why was CODI the right fit?

A couple of years back, we had a board meeting in Austria where I spoke with our existing shareholders. The majority shareholder had already been in the investment for seven years. They loved the business and probably could’ve stayed in it a long time. But we decided that maybe it was time to get another partner—not that we needed the cash but it just seemed like a nice inflection point so we went through the sale process. We were looking for an investor that wasn’t looking to shake things up but was willing to understand and partner with us as we continued to evolve. We found Compass, and they clearly emerged as the best potential partner for a couple of reasons. One is they know the space and they’ve also had successful investments in the outdoor industry. Two, they operate as partners, not managers. From my vantage point, I feel very fortunate to have them, and so does our team.

How has CODI been as a parent company? What resources and synergies have you seen now that Boa is part of its growing portfolio?

Compass has a unique business model. They are a public company, but they operate their businesses like a private equity business. Boa is an independent entity with its own shareholder base. Compass is a majority shareholder, but we’re not an operating division, so it’s been very different than, say, a pure acquisition. Compass is the majority investor in Boa. I’m a large investor in the brand as well, but I’m also invested in Compass because I believe in them. If they integrated too much of the back office, it would create extraction challenges when it came time to sell the company. The biggest benefit is, first and foremost, the capital structure. They can invest and borrow money at a collective rate lower than most private equity companies, and they pass along those benefits when debt is put on the balance sheet. They’re also very nimble around the use of capital. They’re not trying to create an operating company. They’re a holding company with strategic, thoughtful support as opposed to getting too engaged.��

What’s the biggest difference (or biggest differences) between being owned and operated by a PE firm versus a publicly traded company?

I’ve been lucky enough to run both public and private companies. I’ve always tried to lead my team as if we are transparent: we have long-term plans, we have short-term expectations, and we are measured against both. There wasn’t much change after the acquisition. There’s a bit more pressure on our finance team in terms of requirements, but it’s not changed the way we operate. If you have a clear long-term plan, and you believe in it, and you’re resourcing against it, and you’re committed to it, and you understand the gyrations of the business, you will never be led by short-term expectations.

How did COVID impact Boa beyond delaying the acquisition?

I always enjoyed the comment “never waste a crisis.” Our team had a meeting where we said, “Many things are important; we need to make sure we understand what’s critical. And if we stay focused on that, we don’t know what’s going to happen in the short term, but we’ll be in better shape in the future.” We agreed that financial security and the safety of our people was paramount, and we ensured that we didn’t cut investments in long-term innovation. Of course, we made slight adjustments as others did just because of the fluctuation of business, and I think as a result of that, it allowed us to come through with the organization more energized.

Any particular headwinds or tailwinds that stunted or propelled the company in recent months?

We produce our goods and our partners consolidate them in Hong Kong, and then ship them out to factory partners. We’ve had supply chain restraints, but we’ve been fortunate enough not to have to pass on too many delays to our partners. All things considered, we’ve been able to manage through it. Our brand partners have had more challenges trying to fill shelves, factories are still challenged in Vietnam, and there are freight challenges. But I would say we’ve come through COVID a stronger company. And the industry, I believe, is also better-positioned for the future. I’m proud of the team and fortunate to be in an industry that wants more people outdoors.��

Who or what do you see as the biggest threat to Boa’s success? What keeps you up at night?

I always look at threats through the eyes of opportunity. Success sometimes breeds too many conversations about threats, which sometimes creates protection. There are always threats, but the question is how do we convert those into opportunity. The biggest threats are internal: not continuing to invest in a more diverse organization, not committing to sustainability, not building out our capabilities, not working to be the flagship brand for our partners. We still want to be disruptive and innovative ten, 15, 20 years from now.

What’s next for Boa?

Our future is about how the consumer performs in our product. Through our Performance Fit Lab, we’re constantly working to be a leader in big data, material science, and the application of our system. We are maniacally focused on improving human performance through fit, and the application of Boa and materials to make it better—all while proving it scientifically. And if we live from that, and also build our brand because we now started consumer marketing around the dialed-in mindset, we believe we can have a powerful and beautiful brand that also works incredibly well in concert with all of our great partners.

The post BOA Chief Executive: ‘We Have Fewer Brand Partners Today Than Five Years Ago—and That’s on Purpose’ appeared first on ���ϳԹ��� Online.

Many of the outdoor industry’s publicly traded companies saw their collective shares improve in October, but a handful of stocks that tanked kept the overall average flat—and well below that of other indices.

Corporations with one or more outdoor assets in their portfolios saw shares decline an average of 0.7, narrowing its 6.1 percent decline in the third quarter but still shy of high marks set earlier in the year, according to the latest OBJ Outdoor Index.

The other three indices that OBJ tracks as a comparison all improved last month. The Nasdaq was up 7.3 percent, the S&P 500 grew 6.9 percent, and the Dow Jones Industrial Average increased 5.8 percent in October.

OBJ Outdoor Index Compared to Other Indices: October 2021

Of the 27 public companies that OBJ tracks, 19 saw their share prices grow in October and eight saw declines—some of them steep. Here are the month’s top stock performers:

1. Yeti Holdings Inc. (NYSE: YETI): +14.8%
2. Thule Group AB (OTC: THUPY): +12%
3. On Holding AG (NYSE: ONON): +12.5%

And here are the companies that saw the biggest declines in the month:

1. Anta Sports Products Ltd. (OTC: ANPDY): -17.1%
2. Fenix Outdoor International AG (STO: FOI-B): -12%
3. GoPro Inc. (Nasdaq: GPRO): -8%

One month into the fourth quarter and well into the holiday shopping season, the ongoing supply chain quagmire remains a challenge for all businesses. OBJ will continue to track the ways that brands and retailers are navigating the crisis as Black Friday draws near. And be sure to look for our next OBJ Outdoor Index in early December.

Tracking the Monthly OBJ Outdoor Index

Below is the OBJ Outdoor Index for October. The Index shows how 27 public corporations—mostly parent companies of outdoor brands, with a couple of retailers, a ski resort giant, and a trade show operator included as well—performed in the calendar month.

The chart includes the companies’ share prices on the last business day of the previous month (Sept. 30), their share price on the last business day of the just-completed quarter (Oct. 29), the percent change in that period, and current market cap (equal to share price times the total number of shares outstanding).

The OBJ Outdoor Index, unlike other indices such as the Dow Jones Industrial, doesn’t use a market cap weighting system.

Foreign companies’ shares are presented here in U.S. dollars and designated as OTC (over-the-counter) securities since they aren’t listed on U.S. stock exchanges. Two exceptions are Dometic Group AB and Fenix Outdoor International Group, whose share prices can be found only on Nasdaq Stockholm and are represented as U.S. currency converted from the Swedish krona.

Underneath the stock chart is a capsule on each of the 27 companies of the OBJ Outdoor Index, including headquarters location, connections to the outdoor industry (if not immediately obvious), key executives, and recent editorial coverage in OBJ, where applicable.

This Index is a living document. We’ll update the chart as needed (monthly and/or quarterly), we’ll edit capsules based on organizational changes made, and we’ll add or remove companies based on mergers and acquisitions, newly available trading information, IPOs, and other relevant developments.��

For example, we just added On Holding AG (NYSE: ONON), which went public in mid-September (and also notched a nice first month of trading). And next month we’ll add Solo Brands Inc. (NYSE: DTC), whose IPO kicked off last Thursday.

For more coverage of these companies—including breakouts of brand performance, where available—check out our quarterly financial recaps, which provide relevant details about outdoor public companies’ most recent earnings reports, including revenue and net income. OBJ just posted part one of the Q3 2021 earnings recap. The second will be out later this month.

OBJ Outdoor Index: October 2021

* New to the OBJ Outdoor Index
** Currency converted from Swedish krona

OBJ Outdoor Index: Company guide

Adidas AG (OTC: ADDYY)

• Headquarters: Herzogenaurach, Germany (U.S. operation is based in Portland, Oregon)
• Outdoor connection: While Adidas might be known for its athletic apparel, the company also possesses some core outdoor DNA through its Portland, Oregon-based Adidas Terrex and Five Ten brands.����
• Key executives: Kasper Rorsted, CEO; Carla Murphy, GM, Adidas Outdoor

Anta Sports Products Ltd. (OTC: ANPDY)

• Headquarters: Xiamen, China (subsidiary Amer Sports is based in Helsinki, Finland, and its U.S. operation is based in Ogden, Utah)
• Outdoor connection: Anta is the owner of Amer Sports and its portfolio of outdoor and snow sports brands — Suunto, Salomon, ������’t������, Armada Skis, and Atomic.
• Key executives: Jie Zheng, CEO, Amer Sports

Callaway Golf Co. (NYSE: ELY)

• Headquarters: Carlsbad, California
• Outdoor connection: Though primarily a golf manufacturer and now the owner of Topgolf, the company made a big play in the outdoor space in late 2018 with the acquisition of European outdoor brand Jack Wolfskin.
• Key executives: Chip Brewer, president and CEO, Callaway; Richard Collier, CEO, Jack Wolfskin; Diana Seung, GM, Jack Wolfskin North America

Camping World Holdings Inc. (NYSE: CWH)

• Headquarters: Lincolnshire, Illinois
• Outdoor connection: Camping World tried its hand at outdoor retail but abandoned that play in 2019.
• Key executives: Marcus Lemonis, CEO

Canada Goose Holdings Inc. (NYSE: GOOS)

• Headquarters: Toronto, Ontario
• Outdoor connection: In addition to its eponymous apparel brand, Canada Goose owns and operates footwear brand Baffin.
• Key executives: Dani Reiss, CEO

Canadian Tire Corp. (OTC: CDNAF)

• Headquarters: Toronto, Ontario
• Outdoor connection: CTC boasts an iconic outdoor brand, Helly Hansen, in its portfolio. (It also operates a chain of sporting goods retail stores throughout Canada.)
• Key executives: Paul Stoneham, CEO, Helly Hansen (departing)

Clarus Corp. (Nasdaq: CLAR)

• Headquarters: Salt Lake City, Utah
• Outdoor connection: Clarus is a holding company whose flagship outdoor brand is Black Diamond Equipment. Clarus also owns Rhino-Rack, Pieps, SKINourishment plus two bullet manufacturers.
• Key executives: John Walbrecht, president

Columbia Sportswear Co. (Nasdaq: COLM)

• Headquarters: Portland, Oregon
• Outdoor connection: In addition to the Columbia brand, the Portland-based apparel and footwear giant includes Mountain Hardwear, prAna, and Sorel in its portfolio.
• Key executives: Timothy Boyle, CEO

Compass Diversified (NYSE: CODI)

• Headquarters: Westport, Connecticut
• Outdoor connection: Long known for its hook-and-bullet assets, CODI added a big outdoor name in the fall of 2020 with the acquisition of Boa Technology Inc.
• Key executives: Shawn Neville, CEO, Boa Technology

Deckers Outdoor Corp. (NYSE: DECK)

• Headquarters: Goleta, California
• Outdoor connection: Deckers is a major player in outdoor and active footwear with such brands as Hoka One One, Teva, Sanuk, and Ugg.
• Key executives: Wendy Yang, president, performance lifestyle brands

Dick’s Sporting Goods Inc. (NYSE: DKS)

• Headquarters: Pittsburgh, Pennsylvania
• Outdoor connection: The sporting goods retail giant recently launched an outdoor store concept called Public Lands, led by industry veteran Todd Spaletto.
• Key executives: Lauren Hobart, president and CEO; Todd Spaletto, president, Public Lands

Dometic Group AB (STO: DOM.ST)

• Headquarters: Stockholm, Sweden
• Outdoor connection: The Swedish-based company manufactures accessories for mobile-living end markets such as campers and RVs, and it recently acquired Igloo Products Corp.
• Key executives: Juan Vargues, president and CEO

Emerald Holding Inc. (NYSE: EEX)

• Headquarters: San Juan Capistrano, California
• Outdoor connection: Emerald is the owner and operator of the twice-annual Outdoor Retailer and Surf Expo trade shows
• Key executives: Hervé Sedky, CEO

Fenix Outdoor International AG (OTC: FNXTF)��

• Headquarters: Zug, Switzerland (U.S. headquarters in Louisville, Colorado)
• Outdoor connection: The Swiss company’s outdoor brands include Fjallraven, Royal Robbins, Brunton, and Primus.
• Key executives: Martin Nordin, CEO; Nathan Dopp, CEO Americas

Garmin Ltd. (Nasdaq: GRMN)

• Headquarters: Schaffhausen, Switzerland (U.S. headquarters in Olathe, Kansas)
• Key executives: Clifton Pemble, president and CEO

GoPro (Nasdaq: GPRO)

• Headquarters: San Mateo, California
• Key executives: Nick Woodman, CEO

Helen of Troy Ltd. (Nasdaq: HELE)

• Headquarters: El Paso, Texas
• Outdoor connection: Among its many consumer brands is Hydro Flask, the maker of insulated and stainless steel drinkware.
• Key executives: Julien Mininberg, CEO

Johnson Outdoors Inc. (Nasdaq: JOUT)

• Headquarters: Racine, Wisconsin
• Outdoor connection: The company owns two outdoor brands (Eureka and Jetboil) and two watercraft brands (Old Town and Ocean Kayak).
• Key executives: Helen P. Johnson-Leipold, chairman and CEO

On Holding AG (NYSE: ONON)

• Headquarters: Zurich, Switzerland
• Outdoor connection: The running shoe brand recently went public, pricing its IPO of 31.1 million shares at $24 a share—up from its initial expectations—for an initial raise of $746 million.
• Key executives: Martin Hoffmann, co-CEO and CFO, Marc Maurer, co-CEO, and Olivier Bernhard, co-founder and executive director
• Recent OBJ coverage: On Running goes public, raising $746 million in IPO

Newell Brands Inc. (Nasdaq: NWL)

• Headquarters: Atlanta, Georgia
• Outdoor connection: The company’s core outdoor brands are Marmot and Coleman (and there is some crossover into outdoor with its other consumer brands Contigo, Ex Officio, and Stearns)
• Key executives: Ravi Saligram, CEO

Samsonite International SA (OTC: SMSEY)

• Headquarters: Hong Kong
• Outdoor connection: The luggage giant owns outdoor pack and bag brands Gregory Mountain Products and High Sierra
• Key executives: John Sears, VP, Gregory

Thule Group AB (OTC: THUPY)��

• Headquarters: Malmo, Sweden
• Outdoor connection: The Swedish maker of Thule car racks, luggage, and baby strollers recently got into car-top campers with its purchase of Tepui.
• Key executives: Magnus Welander, CEO; Hilary Hartley, president Americas

Vail Resorts Inc. (NYSE: MTN)

• Headquarters: Broomfield, Colorado
• Outdoor connection: In addition to being the largest ski resort operator in the world, Vail also operates massive lodging and retail operations.
• Key executives: Rob Katz, CEO

VF Corp. (NYSE: VFC)

• Headquarters: Denver, Colorado
• Outdoor connection: One of the biggest, most influential corporations in the outdoor industry, VF Corporation owns and operates an “outdoor” portfolio of The North Face, Altra, Icebreaker, Smartwool, Timberland, and an “active” portfolio of Eagle Creek (soon to be dearly departed), Eastpak, JanSport, and Vans.
• Key executives: Steve Rendle, CEO
• Recent OBJ coverage: VF Corporation to impose Covid vaccine mandate |��These outdoor brands are turning customer stories into marketing gold

Vista Outdoor Inc. (NYSE: VSTO)

• Headquarters: Anoka, Minnesota
• Outdoor connection: Vista did some rightsizing of its portfolio in recent years by shedding its firearms assets and acquiring new brands in the outdoor and shooting sports spaces. Its outdoor portfolio now consists of CamelBak, Camp Chef, Bell, Giro, QuietKat, and Venor.
• Key executives: Christopher Metz, CEO

Wolverine World Wide Inc. (NYSE: WWW)

• Headquarters: Rockford, Michigan
• Outdoor connection: Another of the big footwear players, Wolverine owns and operates such outdoor brands as Merrell and Chaco, while other brands include Wolverine, Saucony, and Cat Footwear.
• Key executives: Blake Krueger, CEO

Yeti Holdings Inc. (NYSE: YETI)��

• Headquarters: Austin, Texas
• Key executives: Matthew Reintjes, president and CEO
• Recent OBJ coverage:
• Recent OBJ coverage: YETI billboard in Texas—apparently poking fun at Jeff Bezos and Elon Musk—goes viral

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Three weeks after announcing that it would soon file an IPO, Solo Brands Inc. on Thursday made good on that promise by making its debut on the New York Stock Exchange.

CEO John Merris rang the opening bell, signaling the arrival of Solo Brands on the high-profile investment platform mere months after becoming a company.

Solo Brands is the recently formed holding company whose portfolio includes a quartet of outdoor brands—outdoor fire pit maker Solo Stove, men’s outdoor apparel brand Chubbies, Oru Kayak, and paddleboard company Isle.

The Southlake, Texas-based company, now trading on the NYSE under the ticker “DTC,” priced the initial 12.9 million shares of its Class A common stock at $17 per share (the high end of the range of $14 to $17) for a raise of $219 million.

Underwriters have a 30-day option to purchase another 1.9 million shares of the stock at the IPO price. The targeted closing of the initial offering is November 1.

In midday trading on Thursday, Solo Brands shares were up 23 percent to $20.90. At the closing bell, its shares were $17.99, down from its earlier high but still up 5.8 percent from the initial price of $17. The company’s initial valuation is more than $2.1 billion,��according to MarketWatch, which called the debut a “strong opening performance.”

How Solo Brands Reached Its IPO

Solo Brands’ journey from nascency to the New York Stock Exchange is nothing short of remarkable, if only because of its expediency. The company officially formed in early September following a spate of acquisitions initiated by Solo Stove, which Merris had been leading for the past few years.

In four months, Solo Stove paid $129.5 million for Chubbies, $25.4 for Oru Kayak, and $24.8 million for Isle. As those four brands began joining forces over the summer, Merris and his leadership team—including Solo Stove’s private equity backer, Summit Partners—realized the power of their new outdoor platform. So they united under a single holding company, Solo Brands.

“We just started leaning in hard on everything that these brands collectively could bring together and we started envisioning our customers in Chubbies gear feeling great about themselves, or out on the water on an Isle paddleboard or in an Oru Kayak, or sitting around their Solo Stoves at camp,” Merris told OBJ in early September. “It just started all feeling right, and we thought, ‘These brands are in our wheelhouse, and maybe we’re thinking about something even bigger than we initially thought.’ And the idea of Solo Brands was born.”

Now the public can own a piece of Solo Brands, whose mission is to enhance its four brands’ ability to deliver premium products directly to consumers (hence the ticker “DTC”). Solo has ambitious growth plans through both organic means and acquisition.

“We truly believe that the next decade and beyond is going to be led by direct-to-consumer, digitally native brands that know how to deliver and are obsessed about delivering an exceptional customer experience,” Merris said. “We believe that, if done right, bringing brands together as we’ve done is better than any one of us could have done it by ourselves. It’s going to give us improved access to the customer, it’s going to give our customer better options.”

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