ϳԹ

ϳԹ is an economic asset - and these towns know it.
ϳԹ is an economic asset - and these towns know it. (Daniel Holtz/Tandem)
Best Towns 2018

The Economic Impact of Outdoor ϳԹ

ϳԹ assets have made millions in these five towns

Published: 
Will Cockrell
ϳԹ is an economic asset - and these towns know it.
(Photo: Daniel Holtz/Tandem)

New perk: Easily find new routes and hidden gems, upcoming running events, and more near you. Your weekly Local Running Newsletter has everything you need to lace up! .

What kind of return on investment can a town expect from its outdoor investments? We crunched the numbers to find out.

Boone, North Carolina

Boone, North Carolina
Boone, North Carolina (Creative Commons)

Asset: Pump track
Name:
Economic impact: $2.7 million in 2013

Ouray, Colorado

Ouray, Colorado
Ouray, Colorado (Creative Commons)

Asset: Man-made ice-climbing routes
Name:
Economic impact: $3 million in the 2016–17 season

Red River Gorge, Kentucky

Red River Gorge, Kentucky
Red River Gorge, Kentucky (Creative Commons)

Asset: Natural sandstone cliffs
Name:
Economic impact: $3.8 million in 2015

Oklahoma City

Oklahoma City
Oklahoma City (Creative Commons)

Asset: Whitewater park and adventure complex
Name:
Economic impact: $5.5 million on average per year

Leadville, Colorado

Leadville, Colorado
Leadville, Colorado (Flickr)

Asset: Mountain-bike race and ultramarathon
Name:
Economic impact: $15 million in 2012

From ϳԹ Magazine, August 2018
Filed to:
Lead Photo: Daniel Holtz/Tandem

Popular on ϳԹ Online