Popia Pow Hat ($60)

Designed in Vermont, this double-layered merino-wool hat is built for the cold. And unlike so many other stylish toques, it’ll even cover big hair.
Hoka One One Rincon Running Shoes ($115)

At 6.3 ounces, the Rincon feels swift. It’s also refreshingly stable, despite the soft midsole foam. The mesh upper isn’t waterproof, but you get breathability in return.
Daehlie Winter Run Jacket ($150)

This jacket shines in nasty weather, whether you’re riding into a headwind or skate skiing in a blizzard. Credit the aerogel up front and venting holes in back.
Nathan VaporHowe Insulated Vest ($200)

Water stays cold, not frozen, in the insulated Hydrapak bladder, which is hourglass shaped for a snug, slosh-free fit.
Under Armour Intelliknit Sweater ($100)

The Intelliknit is made from a Japanese yarn that helps retain body heat and dissipate sweat. We took it on a run, then went for coffee without having to apologize for our wardrobe.
Patagonia Black Hole 40 Duffel ($129)

Patagonia made its iconic gear hauler even better by using recycled material for the lining, webbing, and 900-denier fabric. It’s as indestructible as ever.
Hydro Flask 12-ounce Coffee Mug ($30)

Morning exercisers, rejoice: Hydro Flask’s reliable double-wall insulation comes in classic coffee-mug form, so you can caffeinate in kitchen-table-style comfort at the gym. There’s even a lid.
Mountain Hardwear Frostzone Tights ($100)

With warm fleece, a wide waistband that doesn’t pinch, and a fit somewhere between sweatpants and tights, the Frostzone is ideal for snowshoeing and running.
Bob’s Red Mill Bars ($23 for 12)

These energy boosters are made with Bob’s famous oats. The peanut butter and coconut bar is just sweet enough, with nine grams of sugar and seven grams of protein.